How to Use Images
Effectively
9 Strategies for Designing High Impact PowerPoint Slides
Chris Lema, @chrislema
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My 5 Quick Rules
1. Create your own color palette
2. Create your own layout
3. Use 2-3 fonts (not 12)
4. Focus on Alignment & Contrast
5. Use Great Images ($) & make them bleed!
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Use them to
cause some
confusion
that you will
resolve
Strategy One
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Use them to
highlight some
silliness
that you will
explain
Strategy Two
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Use them to
tease
your audience
with something
unexpected
Strategy Three
Warning: Nudity and partial breasts are next…not for minors
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Use them to
Visualize
something that is
Abstract
Strategy Four
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Use them to
Stimulate
an audience
Discussion
Strategy Five
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Use them to
Illustrate
the perfectly
Obvious
Strategy Six
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Use them as a
Play
on
Words
Strategy Seven
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Use them to
Make
a
Point
Strategy Eight
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Use them to
Startle,
Cause Laughter &
Show Irony
Strategy Nine
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50% of our brains
react to visual stimuli
Images can capture
our attention best!
Spend the time & $
to get great ones.
The Big Takeaways