FORCES OF CHANGE:
INFORMATION MEDIA
Andrew Chavez (@adchavez)
Director of Digital Media, TCU Schieffer School of Journalism
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BIG CHANGE
Local media are shrinking and
face continued challenges to
their existence from new media
and economic pressures.
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NEWSPAPER WOES
0
10
20
30
40
50
60
70
80
18-24
25-34
35-44
45-54
55-64
65+
Chart: Newspaper readership by
age group
Source: Scarborough Research survey data
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NEWSPAPER WOES
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
2011
2010
2009
2008
2007
2006
2005
2004
2003
Print
Online
Chart: Newspaper ad revenue
In millions
Source: Newspaper Association of America
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LOCAL TV HURTING
$10
$15
$20
$25
$30
$35
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Nominal
Inflation
Adjusted
Chart Local news-producing
TV revenue in millions
Source: BIA/Kelsey and Pew Project for
Excellence in Journalism research
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LOCAL MEDIA SUFFER MOST
Percent change
in revenue
Source: SNL Kagan, eMarketer, Veronis Suhler Stevenson, Radio Advertising Bureau,
Publishers Information Bureau, National Newspaper Association, BIA/Kelsey
23%
9%
-3.7%
-5.6%
-6.7%
-7.3%
Online
Cable
TV
Networ
k TV
Magazi
nes
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THREAT
You can no longer rely purely on
professionally-produced, local
journalism to disseminate
important information.
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What this means
• Info-sharing needs to be multifaceted
• All media have strengths, weaknesses
that should be understood
• New media are increasingly important
• Don’t count legacy media out yet,
especially in a crisis
• Understand push vs. pull
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OPPORTUNITY
You can distribute information
directly to the public.
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0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
SOCIAL IS GROWING
Active Facebook
users by year
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SOCIAL IS GROWING
Adult Internet users
of social networks
65%
35%
• Twice the
percentage
from 2008
• Only e-mail,
search engines
more used
• 18-29: 83%,
30-49: 70%,
• 50-64: 51%
• 65+: 33%