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Building Data Driven Products Using Ruby Ryan Weald, @rweald RubyConf 2012 1 Friday, November 2, 12

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Who is this guy? Why should I listen to him? 2 Friday, November 2, 12

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Studied Computer Science/ Bioinformatics @UCSD Data Scientist @Sharethrough 3 Friday, November 2, 12

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Sharethrough Native video advertising platform 4 Friday, November 2, 12

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Outline 1) What is a data driven product? 2) What does the development cycle look like for a data driven product? 3) Where does Ruby fit in the world of “data science?” 4) How can Ruby be improved to stay relevant in the age of “big data?” 5 Friday, November 2, 12

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Ruby is not your only option 7 Friday, November 2, 12

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What is a Data Driven Product? 10 Friday, November 2, 12

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Anything that uses data to improve the bottom line 11 Friday, November 2, 12

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Visualizing Friendships 15 Friday, November 2, 12

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How do I actually build something? 16 Friday, November 2, 12

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Ask the right question Collect & Clean Data Build Model Publish Results Data Driven Product Cycle 17 Friday, November 2, 12

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Phase 1 Ask the right question 18 Friday, November 2, 12

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Only English Required 19 Friday, November 2, 12

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Personal Example 20 Friday, November 2, 12

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Data dump % of users on publisher X and Y What is value of a user on an ad network? What is the supply of given type of user? Can we predict it? 21 Friday, November 2, 12

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Phase 2 Data Collection & Cleaning 22 Friday, November 2, 12

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90% of your time 23 Friday, November 2, 12

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... 79,287 79,287 79,282 287,282 291,270 270,273 270,42 270,291 270,42 270,42 79,261 253,79 79,253 287,282 ... Output This 25 Friday, November 2, 12

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How do we get the data? 26 Friday, November 2, 12

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Where does your data come from? • Server logs • Third party APIs • Web scraping • Direct user input 27 Friday, November 2, 12

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Ruby FTW 28 Friday, November 2, 12

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rest-client pdf-reader 29 Friday, November 2, 12

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* TweetStream https://github.com/intridea/tweetstream Tracking Sandy 30 Friday, November 2, 12

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But my data is “big data” 32 Friday, November 2, 12

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MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc9ce55a-21c0-11e2-9855-12313d25cc96 10.205.1.37 - [29/Oct/2012:12:04:05 +0000] \"GET /impression?oid=10492&pid=192&vid=1613&tid=10c0d102&ddid=8504&v=a176475e&se=5a474210-97a1-aa4c-5927-3221443eb38b&pext=&uid=dae4df96-68f6-4602-95b8-60756f27941d&vph=386&vpw=525&ploc=&pref=&635781436849409700 HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; WOW64; Trident/5.0)\" \"-\" \"74.128.61.37\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789242791,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000yæJ","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} {"body":"bc98f346-21c0-11e2-ae5b-12313d25cc96 10.204.85.116 - [29/Oct/2012:12:04:05 +0000] \"GET /beacons?type=targus&oid=10492&se=acaf5e7d-4fd6-d3d0-275b-e2d8389a0bd1&score=011&zip=50644&age=1946&gender=F HTTP/1.1\" 200 145 \"INTENTIONALLY_BLANK_HTTP_REFERER\" \"Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; GTB7.4; .NET CLR 1.1.4322; .NET CLR 2.0.50727; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729; OfficeLiveConnector.1.5; OfficeLivePatch.1.3)\" \"-\" \"208.126.63.187\" \"-\"","timestamp":1351512246597,"pri":"INFO","nanos":560039789217711,"host":"ip-10-32-67-127.ec2.internal","fields":{"AckTag":"log.00000019.20121029-120406607+0000.560039799240771.seq","AckType":"msg","AckChecksum":"\u0000\u0000\u0000\u0000eaP\u001D","tailSrcFile":"access.log","rolltag":"log.00000019.20121029-120416979+0000.2874668128387074.seq"}} Lots and Lots of Logs 35 Friday, November 2, 12

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Finding Bad Data 36 Friday, November 2, 12

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Ruby on Hadoop •Vanilla Hadoop streaming •Wukong •cascading.jruby 37 Friday, November 2, 12

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JRuby 38 Friday, November 2, 12

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Cascading JRuby * Based on https://github.com/gmarabout/cascading.jruby/blob/master/samples/cascading.rb 39 Friday, November 2, 12

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Ruby is powerful tool for data collection and cleaning 40 Friday, November 2, 12

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Phase 3 Statistical Modeling & Prediction 41 Friday, November 2, 12

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F(user_id, pub_x) = P(on_pub_y) F(x1, x2, ... xi) = Yi Personal Example 42 Friday, November 2, 12

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But Ruby sucks at statistical computing?! 43 Friday, November 2, 12

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Most of your time is going to be spent collecting & cleaning 44 Friday, November 2, 12

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Have you tried running R in production? 45 Friday, November 2, 12

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Ruby Stats Packages •Statsample •SciRuby •LIBSVM •RinRuby & RSRuby 46 Friday, November 2, 12

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JRuby 47 Friday, November 2, 12

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Phase 4 Publish Results A.K.A. show data to users 48 Friday, November 2, 12

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Web UI or Mobile App 49 Friday, November 2, 12

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Personal Example 51 Friday, November 2, 12

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Not all Roses 52 Friday, November 2, 12

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Ruby Improvements •Graphing library •Unified matrix and vector library •More publishing around Ruby & ML •Academic buy in 53 Friday, November 2, 12

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Ruby + Data = Agile Data Products 54 Friday, November 2, 12

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We’re Hiring http://bit.ly/sharethrough-jobs Twitter: @rweald Email: [email protected] 55 Friday, November 2, 12