Structured Data in WordPress (Hasselt)

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Structured Data in WordPress

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We need a way to comb through and make sense of an enormous amount of data.

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But... Why?

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I have a dream for the Web become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A "Semantic Web", which makes this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines.

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Semantic Web ✓ ✓ Giant Global Graph

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WIKIDATA ✓ ✓ ✓ ✓

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Musicians born in Antwerp, ordered by sitelinks Laura Tesoro Belgian actor and singer 28 André Cluytens French conductor 15 Ann Christy Belgian singer 13 Karel Goeyvaerts Belgian composer 13 Dirk Verbeuren Belgian drummer 12 Jacobus Barbireau musician 11 Carl Verbraeken Belgian composer 10 Tom Barman Belgian musician and film director 10 Albert Grisar Belgian composer 10 Jos Van Immerseel Flemish harpsichordist, pianist and conductor 9

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Structured Data

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Structured Data ✓ categorizing ✓ Standard structuring machine readable

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Structured Data ✓ Schemas ✓ vocabularies ✓ Dublin Core FOAF Schema.org categorizing

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Schema.org Type Hierarchy

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Structured Data ✓ ✓ ✓ format

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Example ✓ ✓ ✓ ✓

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RDFa 1.1 Lite

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Microdata

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JSON-LD

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Choosing a format.

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We currently prefer JSON-LD markup. I think most of the new structured data that are kind of come out for JSON-LD ﬁrst. So that’s what we prefer.

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Uses of Structured Data in SEO

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Uses of Structured Data in SEO ✓ SERP ➢ ➢ ✓ relations structure ➢ ➢

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Rich Snippets in Google

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Featured Snippets in Google

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Hinting the structure of your content

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Advanced Uses of Structured Data

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Advanced Usages ✓ ✓ AMP ✓ ✓ ✓ ✓ ✓

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Email Marketing: actions

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Email Marketing: Highlights

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Accelerated Mobile Pages

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Knowledge Graph

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Knowledge Graph

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Implementing Structured Data

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Implementing Structured Data ✓ ✓ ✓ ✓ ✓ ✓

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Implementing Structured Data ✓ ✓ ✓ ✓ Google developers.google.com/search/docs/guides/intro-structured-data#structured-data-guidelines

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Common types for SEO ✓ ✓ ✓ ✓

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Common types for SEO E-Commerce ✓ ✓ ✓ Blog ✓ ✓ ✓

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Common types for SEO Other types ✓ ✓ ✓ ✓ ✓

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Implementing Structured Data

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Google Tag Manager discouraged

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Coding it yourself

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✓ ✓ Coding it yourself

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spatie/schema-org

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spatie/schema-org

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✓ ✓ ✓ ✓ WordPress Plugins

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Schema Pro

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Schema + (Schema Premium)

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Yoast SEO ✓ ✓ ✓ ✓

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Yoast SEO

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Yoast SEO: Structured Blocks

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Yoast SEO: Structured Blocks

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Yoast SEO: Structured Blocks

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Yoast SEO: Structured Blocks

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Yoast SEO: Entity Graph entity graph relationships

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Yoast SEO: Entity Graph

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WordLift

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WordLift

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Tools ✓ ✓ ✓ ✓

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Thanks for listening!