Where's your <head> at?

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Where’s Your At? @sophiegibson #WTSFest Where’s Your At?

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How to optimise the for SEO success Where’s Your At?

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1 2 3 How the render process works SEO elements in the Impact on site speed 4 How to optimise the

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest Contains important SEO tags

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Where’s Your At? @sophiegibson #WTSFest Canonicals

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Where’s Your At? @sophiegibson #WTSFest Title Tag My Awesome Website

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Where’s Your At? @sophiegibson #WTSFest Meta description

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Where’s Your At? @sophiegibson #WTSFest Meta robots

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Where’s Your At? @sophiegibson #WTSFest hreﬂang

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Where’s Your At? @sophiegibson #WTSFest Structured data { "@context": "https://schema.org/", "@type": "Recipe", "name": "Party Coffee Cake" }

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest Google needs to ﬁnd and read this information

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest ↜ ↜ ↜

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Where’s Your At? @sophiegibson #WTSFest How the render process works

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Where’s Your At? @sophiegibson #WTSFest Parse the HTML

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Where’s Your At? @sophiegibson #WTSFest Fetch External Resources

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Where’s Your At? @sophiegibson #WTSFest Parse the CSS

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Where’s Your At? @sophiegibson #WTSFest Execute the Javascript

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Where’s Your At? @sophiegibson #WTSFest Build the Render Tree

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Where’s Your At? @sophiegibson #WTSFest Construct Layout & Paint

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Where’s Your At? @sophiegibson #WTSFest https://debarshiraj.hashnode.dev/ho w-does-your-browser-renders-the-w ebsite-that-you-see-on-screen

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Where’s Your At? @sophiegibson #WTSFest When the HTML parser ﬁnds a tag, it pauses to load, parse, and execute the JavaScript code.

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Where’s Your At? @sophiegibson #WTSFest https://debarshiraj.hashnode.dev/how-does-your-browser-renders-the-website-that-you-see-on-screen

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest Any step which changes something in a previous step, the browser needs to go back & repeat those steps to reprocess this new information

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1 2 3 Parse the HTML Fetch External Resources Parse the CSS Execute the Javascript Build the Render Tree Construct Layout & Paint 4 5 6

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The is the biggest single render-blocking part of a page Harry Roberts @csswizard Harry Roberts - Get Your Head Straight https:/ /www.youtube.com/watch?v=MHyAOZ45vnU

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Where’s Your At? @sophiegibson #WTSFest

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1. 2. 3. preconnect 4. 5. CSS that includes @import 6. Synchronous JS 7. Synchronous CSS 8. preload 9. 10. prefetch / prerender 11. Everything else (icons, Open Graph, etc.) 12. Optimal order for rendering Harry Roberts @csswizardry

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest ❌ ❌

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest Two Tools

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Where’s Your At? @sophiegibson #WTSFest Dev Tools

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Where’s Your At? @sophiegibson #WTSFest CAPO Chrome Extension

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Where’s Your At? @sophiegibson #WTSFest https://chromewebstore.google.com/detail/capo-get-your-%EF%B9%A4%F0%9D%9A%91%F0%9D%9A%8 E%F0%9D%9A%8A%F0%9D%9A%8D%EF%B9%A5/ohabpnaccigjhkkebjofhpmebofgpbeb?pli=1

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Where’s Your At? @sophiegibson #WTSFest Benchmark

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Lighthouse

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest Open CAPO

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest Click on ‘Sorted head order’

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Where’s Your At? @sophiegibson #WTSFest Scroll to bottom of text

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Where’s Your At? @sophiegibson #WTSFest Right Click > Copy > Copy Element

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Where’s Your At? @sophiegibson #WTSFest Paste in Code / Text Editor

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Where’s Your At? @sophiegibson #WTSFest Back to Dev Tools: Inspect > Elements Right Click > Edit as HTML

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Where’s Your At? @sophiegibson #WTSFest Delete the & replace with our new, sorted content

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Where’s Your At? @sophiegibson #WTSFest Test, Test, Test

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Where’s Your At? @sophiegibson #WTSFest Re-Run Lighthouse

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Where’s Your At? @sophiegibson #WTSFest Before After

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Where’s Your At? @sophiegibson #WTSFest Mmmm, tasty & quick speed improvements

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest ↜ HIGH PRIORITY 🚨SEO STUFF 🚨

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→ → → Title Tag hreﬂang Structured data Meta description Canonicals Meta robots → → → 🚨 HIGH PRIORITY 🚨 SEO STUFF

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“WATCH OUT!” for

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Single points of Failure (SPoF) occurs when a 3rd party asset is called and there was some problem delivering that asset. thisisoptimal.com

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This in turn results in a web page not rendering properly – in many cases resulting in blank screen being presented thisisoptimal.com

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest

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“WATCH OUT!” for

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Where’s Your At? @sophiegibson #WTSFest INVALID HTML

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Where’s Your At? @sophiegibson #WTSFest stop here & move on to the This shouldn’t be here?

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Where’s Your At? @sophiegibson #WTSFest https://validator.w3.org/

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest

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1. 2. 3. <meta desc> 4. <canonical><hreflang> 5. preconnect 6. <script src="" async></script> 7. CSS that includes @import 8. Synchronous JS 9. Synchronous CSS 10. preload 11. <script src="" defer></script> 12. prefetch / prerender 13. Everything else (icons, Open Graph, etc.) 14. </head> Harry Roberts @csswizardry

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest

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Where’s Your At? @sophiegibson #WTSFest

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How to conduct a Core Web Vitals audit slideshare.net/sophiegibson3 @sophiegibson Sophie Gibson StudioHawk

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Where’s Your At? @sophiegibson #WTSFest Getting Buy In

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Where’s Your At? @sophiegibson #WTSFest % Increase in conversions for every 100ms reduction in Largest Contentful Paint time 1.3

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Where’s Your At? @sophiegibson #WTSFest Average order value for organic traﬃc £89 Visitors per month from organic traﬃc 19650 Your current organic conversion rate 0.73%

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Where’s Your At? @sophiegibson #WTSFest Average order value for organic traﬃc £89 Visitors per month from organic traﬃc 19650 2 Second increase = 2000ms = 20 x 1.3% = 23% increase 0.92%

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Where’s Your At? @sophiegibson #WTSFest £2225 Order increase +25 New conversion rate 0.92% Additional revenue = =

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Where’s Your At? @sophiegibson #WTSFest SEO’s Stakeholders

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Where’s Your At? @sophiegibson #WTSFest

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Talk to me! Sophie Gibson Technical SEO Director @ StudioHawk www.studiohawk.co.uk @sophiegibson @studiohawk bsky.app/profile/sagibson.co.uk [email protected] linkedin.com/in/sophie-a-gibson/ ✉