Hacking Product Intuition

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Hacking Product Intuition Stephen M. Walker II Head of Product, Freeletics February 20, 2020

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SMWII Challenging and inspiring athletes around the world to become their greatest version… Freeletics

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SMWII Designed products & teams at a few places

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SMWII What is product intuition?

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SMWII Mental shortcuts formed from understanding people– specifically their needs and behaviors.

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SMWII How do you build your product intuition?

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SMWII 1. Talk to people 2. Test ideas 3. Review product use

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SMWII How does intuition influence products over time?

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SMWII

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SMWII

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SMWII Optimize for learning over building to gain speed.

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SMWII Product Discovery Image Source ProductBoard.com

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SMWII (Hacked) Product Discovery Illustration Source GV.com Problem Learn Insight Idea Prototype

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SMWII (Hacked) Product Discovery Problem What problem are you trying to solve? Map What existing solutions exist? What do you believe? What are your questions? Research Talk to people about the problem and their solution to solving it.

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SMWII Your job: craft questions and talk to people.

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SMWII “Become world-class by asking good questions.”

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SMWII Belief People expect and want to have a daily or weekly episode to listen to. Question How and when do you currently listen to podcasts? Reverse Engineer Your Beliefs

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SMWII • Why (did you choose this service) • What (is the problem it’s solving for you) • How (do you use the service) • Who (told you about it) • Where (do you use the service) • When (do you use the service) • €€€ (is it expensive)