Tackling Content Migration & Maintenance Ron Bronson Confab Higher Ed 2017 

About Ron Bronson ● City webmaster & service designer, Bloomington (IN) ● Founder of Indiana Design Week & Lead of IxDA Indianapolis ● Over a decade in .edu & government. ● Finnish baseball fan, brunch enthusiast, Skeeball professional. 

The fallacy of good experiences: Notion that people like engaging with our content/platforms and thus we should keep doing things the way we’ve always done them. 

Web Governance is people being able to answer who can get things published on the institutional website. 

Most of the information that exists about content migration comes from consultants. 

Defining Migration v. Maintenance 

Content Migration: Conversion, reorganization and/or consolidation of existing content to new platform or infrastructure. 

Content Maintenance: Processes and operations of existing web content infrastructure. 

● Content inventory ● Author Permissions Audit ● Stakeholder Interviews ● Taking stock of the information architecture ● Eliminating Outdated Content Where Migration & Maintenance Intersect 

● Identifying the content ● Audit ● Inventory ● Assigning responsibility ● Measurement/analytics to determine relevance ● (Keep/Cull/Rewrite) ● What artifacts are we using? ● How do we get non-technical stakeholders to care. What are you migrating for? 

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● Lack of expertise devoted exclusively to content. ● Too many moving parts. ● People lacking the authority to engage the people necessary to move the project forward. The Challenges of Managing Content 

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● Migrated only the top 500 pages (along with attachments) ● Developed a separate system for Board/Commission/Agendas not housed in web CMS ● Anyone w/ an account can edit pages ● New pages controlled by IT department Moving Migration Forward 

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Avoid the pitfalls of overly complicating things. 

● Assess what the most important pieces are ● Don’t try to tackle everything at once ● Recognize your constraints ○ Institutional ○ Internal ○ Departmental ● Understand what matters ● Spare the details Moving Migration Forward 

What are your unique challenges to managing content & migration? 

Kiitos! [email protected] ronbronson.com