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EXPLORATORY 1

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2 εϐʔΧʔ നށ ܟొ Customer Succes EXPLORATORY ུྺ େֶࡏֶதʹϑʔυϩεΛݮΒͨ͢ΊʹɺֶੜஂମΛ্ཱͪ͛୅දΛ ຿ΊΔɻͦͷޙɺϏδωεΛ஌ΔͨΊʹԽֶϝʔΧʔͷσϡϙϯͱ ϑʔυςοΫܥελʔτΞοϓͰӦۀͱϚʔέςΟϯάΛܦݧɻ ΞϓϦͷ੒௕ͷͨΊʹ͸σʔλαΠΤϯε͕ඞཁͩͱײ͡ɺΞϓϦʹ ಛԽͨ͠Ϣʔβʔͷߦಈ෼ੳπʔϧΛ։ൃ͢ΔاۀʹͯɺΞϓϦۀք ͷKPI෼ੳͳͲΛ୲౰͢Δɻ ݱࡏ͸Exploratory, Inc. ͰΧελϚʔαΫηεΛ୲౰͢Δ๣Βɺσʔ λͷՄࢹԽͱ୳ࡧతσʔλ෼ੳΛઐ໳ͱͯ͠σʔλαΠΤϯεͷීٴ ʹऔΓ૊Ήɻ @ShirotoTakato

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3 • ࣭͝໰͸zoomͷνϟοτʹ͝౤ߘ͍ͩ͘͞ɻ • ηϛφʔͷײ૝΍໾ʹཱͭ৘ใΛTwitterͰϋογϡλάΛ ͚ͭͯπΠʔτΛ͓ئ͍͠·͢ɻ #Exploratoryηϛφʔ Exploratory Hour

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Exploratory Hour

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ࠓिͷ࣭໰ ΞϯέʔτͰҰͭͷ࣭໰ʹରͯ͠ෳ਺ͷճ౴͕͋Δ৔߹ʹɺ ճ౴͝ͱʹྻΛ࡞Γ͍ͨ 5

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6 Ξϯέʔτσʔλ

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7 ෳ਺ճ౴ͷ࣭໰ͱͳ͍ͬͯΔɻ

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8 ෳ਺ճ౴ͷ࣭໰Ͱ͸ɺ2ͭͷσʔλͷ࣋ͪํ͕͋Δɻ ϩϯάܕ(ॎ௕ͷσʔλ) ϫΠυܕ(ԣ௕ͷσʔλ)

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9 ϫΠυܕͰ͸ΧςΰϦʔ஋ͷҰͭҰ͕ͭྻͱͯ͠ల։͞Εɺߦʹ஋͕ೖΔΑ͏ ʹͳΔɻ ϩϯάܕ(ॎ௕ͷσʔλ) ϫΠυܕ(ԣ௕ͷσʔλ)

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10 ϩϯάܕ͸ͻͱͭͷྻͱͯ͠ѻ͑Δ͜ͱͰɺνϟʔτͳͲͰՄࢹԽ͠΍͍͢ɻ ϩϯάܕ(ॎ௕ͷσʔλ)

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11 ϫΠυܕͷσʔλͰ͸ճ౴͝ͱʹྻΛ࡞Δ͜ͱ͕Ͱ͖ΔͨΊɺճ౴ؒͷؔ܎ੑ Λௐ΂Δ͜ͱ͕Ͱ͖Δɻ ϫΠυܕ(ԣ௕ͷσʔλ)

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12 Ұͭͷ࣭໰ʹରͯ͠ෳ਺ͷճ౴͕͋Δྻ͔Βɺճ౴͝ͱʹྻΛ࡞Γ͍ͨɻ

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13 ϩϯάܕ͔ΒϫΠυܕ΁(Spread)Λ࢖͏ͱϫΠυܕʹͰ͖Δɻ

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14 ͱ͜ΖͰɺ1ߦ1ճ౴ऀͷঢ়ଶͰϩϯάܕ͔ΒϫΠυܕʹ͢Δͱɻɻ

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15 ෳ਺ճ౴ͷ஋͕ྻͱͯ͠࡞ΒΕͯ͠·͏ɻ

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16 1ߦ1ճ౴ऀ͔Βɺ1ߦ1ճ౴ʹม׵͢Δඞཁ͕͋Δɻ

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17 ྻϔομϝχϡʔ͔Β෼ׂͷ…Ͱߦʹ෼ׂΛબͼɺ۠੾ΓจࣈʹίϯϚ(,)Λࢦ ఆ͢Δɻ

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18 ߦʹ෼ׂͷμΠΞϩά͕දࣔ͞ΕΔͨΊɺͦͷ··࣮ߦ͢Δɻ

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19 ճ౴͝ͱʹߦΛ෼ׂ͢Δ͜ͱ͕Ͱ͖ͨɻ

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20 αϚϦɾϏϡʔΛΈΔͱɺ޿ࠂ͔Β঎඼Λ஌ͬͨਓ͕ଟ͍͜ͱ͕Θ͔Δɻ

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Ωʔྻ ஋ͷྻ ϩϯάܕ͔ΒϫΠυܕʹม׵͢Δʹ͸ɺΩʔྻͱ஋ͷྻͷ2ͭͷྻ͕ඞཁʹͳΔɻ

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Ωʔྻ ஋ͷྻ ͔͠͠ɺࠓճͷσʔλͰ͸Ωʔྻ͸͋Δ͕஋ͷྻ͕ແ͍ɻ

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஋ͷྻ ϫΠυܕʹม׵͢Δࡍʹඞཁͳ஋ͷྻΛ࡞੒͢Δɻ

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24 ྻϔομϝχϡʔ͔ΒܭࢉΛ࡞੒Λબ୒͢Δɻ

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25 ܭࢉΛ࡞੒ͷμΠΞϩά͕දࣔ͞Εͨɻ

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26 ܭࢉΤσΟλʹ1Λೖྗ͢Δɻ

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27 ஋ͷྻΛ࡞੒͢Δ͜ͱ͕Ͱ͖ͨɻ

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28 ঎඼Λ஌͖͔͚ͬͨͬͷྻͱ஋ͷྻΛબͼɺϩϯάܕ͔ΒϫΠυܕ΁Λબ୒͢ Δɻ

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29 ϩϯάܕ͔ΒϫΠυܕ΁ͷμΠΞϩά͕දࣔ͞ΕΔͨΊɺͦͷ··࣮ߦ͢Δɻ

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30 ճ౴͝ͱʹྻΛ࡞Δ͜ͱ͕Ͱ͖ͨɻ

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31 ͔͠͠ɺ஋͕ͳ͍σʔλ͕ܽଛ஋ʹͳ͍ͬͯΔͷͰɺ0ͰຒΊ͍ͨɻ

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32 ϩϯάܕ͔ΒϫΠυܕ΁ͷτʔΫϯΛΫϦοΫ͢Δɻ

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33 ܽଛ஋Λ…ͰຒΊΔʹ0Λࢦఆ͢Δɻ

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34 ܽଛ஋Λ0ͰຒΊΔ͜ͱ͕Ͱ͖ͨɻ

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35 ஋͕ͦͷ··ྻ໊ʹͳ͍ͬͯΔͨΊɺݩͷ࣭໰͕Θ͔Βͳ͘ͳͬͯ͠·ͬͨɻ

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36 ྻ໊Λ઀ଓ͢ΔจࣈྻʹΞϯμʔόʔ(_)Λࢦఆ͢Δɻ

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37 ͦΕͧΕͷճ౴ͷྻ໊ʹɺݩͷྻ໊͕௥Ճ͞Εͨɻ

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38 ࢄ෍ਤͰτϨϯυϥΠϯͷઢܗճؼΛҾ͘͜ͱͰ૬ؔؔ܎͕͋Δ͔ௐ΂ΒΕΔɻ

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39 ૬ؔ܎਺͸0.93ͱ͍͏͜ͱ͕֬ೝͰ͖Δɻ

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40 ڧ͍ਖ਼ͷ ૬ؔؔ܎ ૬ؔؔ܎ͳ͠ ڧ͍ෛͷ ૬ؔؔ܎ 0 1 -1 0.5 -0.5 ૬ؔ

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41 ͜ͷ2ͭͷม਺ʹ͸ڧ͍૬ؔؔ܎(0.93)͕͋Δ͜ͱ͕Θ͔Δɻ

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શͯͷม਺ͷ૬ؔؔ܎ΛҰؾʹௐ΂Δ͜ͱ ͸Ͱ͖ͳ͍͔ɻ 42

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43 ΞφϦςΟΫεɾϏϡʔ͔ΒλΠϓʹ૬ؔΛબͼɺม਺ͷྻΛબ୒͢Δɻ

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44 શͯͷ਺஋ྻΛબ୒ͯ͠OKϘλϯΛΫϦοΫ͢Δɻ

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45 ࣮ߦϘλϯΛΫϦοΫ͢Δɻ

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46 ม਺͝ͱͷ૬ؔΛٻΊΔ͜ͱ͕Ͱ͖ͨɻ

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47 ঎඼Λ஌͖͔͚͕ͬͨͬళ಄ͱSNSͰ͸ෛͷ૬ؔ(-0.48)͕͋Δͷ͕Θ͔Δɻ

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48 ঎඼Λ஌͖͔͚͕ͬͨͬ஌Γ߹͍͔Βͷ৔߹ɺଞͷਓ΁঎඼ΛનΊ͍ͨͱ΍΍ ڧ͍ਖ਼ͷ૬ؔ(0.67)͕͋ΔΑ͏ͩɻ

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σʔλϥϯάϦϯάɾτϨʔχϯά 12݄։࠵ʂ EXPLORATORY

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12݄ΦϯϥΠϯ։࠵ʂ ฏ೔൛: 12݄17೔(໦), 18೔(ۚ)

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12݄ΦϯϥΠϯ։࠵ʂ ฏ೔൛: 12݄1೔(Ր), 2೔(ਫ), 3೔(໦)

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࣍ճηϛφʔ

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EXPLORATORY ΦϯϥΠϯɾηϛφʔ #36 ύϥϝʔλʔͷ࢖͍ํ

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Q & A

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Contact Email takato@exploratory.io Twitter Hashtag #ExploratoryHour ͰπΠʔτʂ Twitter @ExploratoryJp Exploratory Hour https://bit.ly/30odd9q

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EXPLORATORY