Product management for content designers

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Product management for content designers Ben Stevens, Product Manager, Home Office Ross Ferguson, Head of Product Management, GDS #ConCon6 #GovContent

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Welcome

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A product is a thing that helps the user to achieve a goal Ben and Ross GDS

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Product management is a process that helps create, support and improve the thing Ben and Ross GDS

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Product managers: ● represent the users and their needs ● form and iterate the vision ● plan and prioritise ● explain progress and benefits Ben and Ross GDS

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What we’ll cover

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Vision statements Impact mapping Prioritisation Ben and Ross GDS

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Practical techniques to use in your work How it relates to you and your role Better conversations and relationships Ben and Ross GDS

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Skills not titles Ben and Ross GDS

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Ben and Ross GDS

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There will be exercises Ben and Ross GDS

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1. Develop the product vision

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Be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online ? Ben and Ross GDS

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Be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online Amazon Ben and Ross GDS

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Provide access to the world’s information in one click ? Ben and Ross GDS

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Provide access to the world’s information in one click Google Ben and Ross GDS

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To make a contribution to the world by making tools for the mind that advance humankind ? Ben and Ross GDS

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To make a contribution to the world by making tools for the mind that advance humankind Apple Ben and Ross GDS

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To make a contribution to the world by making tools for the mind that advance humankind Apple (1980) Ben and Ross GDS

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We will transform the relationship between citizens and the state - putting more power in the hands of citizens and being more responsive to their needs. ? Ben and Ross GDS

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We will transform the relationship between citizens and the state - putting more power in the hands of citizens and being more responsive to their needs. Government Digital Service Ben and Ross GDS

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Make government work for users ? Ben and Ross GDS

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Make government work for users GOV.UK Ben and Ross GDS

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Ben and Ross GDS Vision Mission WHERE you want to be. Communicates both the purpose and values of your product HOW you will get to where you want to be. Defines the purpose and primary objectives related to your user needs

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Orientates, focuses and motivates Ben and Ross GDS

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Concise, memorable and compelling Ben and Ross GDS

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Be a single sentence Start with a verb Focus on a real problem Not refer to solution Be possible to measure Be big enough to aim for Be adaptable to change Ben and Ross GDS

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Exercise: Write a vision for a product Ben and Ross GDS

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2. Plan the product delivery

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Ben and Ross GDS

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Ben and Ross GDS

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Ben and Ross GDS

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Ben and Ross GDS

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Exercise: Draw an impact map Ben and Ross GDS

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3. Set priorities

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Ben and Ross GDS

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Ross Ferguson GDS

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Ross Ferguson GDS MoSCoW

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Ross Ferguson GDS

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Ross Ferguson GDS

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Ross Ferguson GDS

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Ross Ferguson GDS

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Exercise: Prioritise these GOV.UK missions Ross Ferguson GDS

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A. Make it easier for GOV.UK product teams to host, release, maintain and support their applications B. Iterate the campaigns platform to better meet the needs of campaign owners and editors C. Improve how British and Foreign nationals access UK Government services abroad D. Improve how GOV.UK content performs in external search by making improvements to search architecture Ben and Ross GDS

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Recap

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Ross Ferguson GDS

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Find out more: ● join the Product People mailing list - [email protected] ● join the #prodmgmt channel on the UK government Slack ● come along to one of our monthly and annual community events (announced on the mailing list and Slack) ● have a coffee with your product manager Ben and Ross GDS