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Why Use Video
Online?
•Product demonstration
•Travel video
•Instruction
•Performance
•Vlog
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Why am I
qualified?
• Started TV Career in 2007
• BA in Communication
from NC State, 2008
• TV Jack of All Trades
Photo
Credit:
Natalia
Verdina
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What makes a
good video?
•Tells a story effectively and efficiently
•Good picture
•Good audio
•Good host
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How to tell a story
effectively
•Planning
•Write a script
•Storyboard your shots
•Editing
Source:
CTE
Online
https://cteonline.org/resources/view/26401
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What makes a
good picture?
•Properly exposed
•Accurate colors
•Well framed
•Properly focused
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What makes for
good audio?
•Microphone close to or on subject
•Volume properly adjusted
•Microphone not “clipping”
•No extraneous sounds
Source:
Wikimedia
Commons
https://commons.wikimedia.org/wiki/File:Clipping_1KHz_10V_DIV_clip_A_5ohms-‐1-‐.jpg
``
Shutter Speed
•Stated as a fraction of a second
•1/60, 1/250, 1/500
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Gain
•Imaging sensor’s sensitivity
•Video cameras given in dB
•Usually 0 db to 16 dB
•Still cameras ISO equivalent film speed
•ISO 200, ISO 400, ISO 800, ISO 1600
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Neutral Density
Filter
•Sunglasses for your lens
•Reduces light evenly across entire spectrum
•On a video camera, given as a fraction
•1/4, 1/64
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White
Balance
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White
Balance
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White
Balance
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Framing
Wide shot
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Framing
Medium
shot
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Framing
Tight shot
Close-up
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Head Room
Top of
head near
top of
screen
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Head Room
Too much
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Choosing a
Camera
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Types of
cameras
• Webcam
• Smart phone
• Digital still camera
• Point-and-shoot, mirrorless, DSLR
• Action camera
• Video camera
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Webcam Pros
and Cons
Pros
• Probably already have one
• Connected to computer
Cons
• Wide field of view
• Connected to computer
• Built-in camera might not be very
good
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Smartphone
Pros and Cons
Pros
• Probably already have one
• Compact and portable
• Quality pretty decent
Cons
• Wide field of view
• Usually fixed aperture
• Small sensors
• Microphone selection more limited
• Built-in battery
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Still Camera
Pros and Cons
Pros
• Bigger sensors
• Better lenses
• More adjustments available
Cons
• May require accessories to improve
video and audio
• Many lack front-facing viewfinder
• Video may be secondary
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Action Camera
Pros and Cons
Pros
• Rugged, waterproof
• Compact
• Surprising features for size
Cons
• Fixed field of view
• Many lack front-facing viewfinder, or
any viewfinder
• Accessories may not be rugged,
waterproof
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Video Camera
Pros and Cons
Pros
• Dedicated video device
• Extensive controls available
• Front-facing viewfinder
• Available with 3 chip sensors
• Excellent audio options
Cons
• Dedicated video device
• Larger size than other options
• Learning curve may get steeper
• More expensive
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Should you go
4K?
Pros
• Future of video
• Generally improved quality
Cons
• Much larger file sizes
• Quality gain difficult to notice except
on computers
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Accessories to
get
•Spare battery
•Battery charger
•Spare memory cards
•UV Filter
•Case
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Tripods
•Use them
•Strongly recommend a “claw ball”
•Fluid head is better
•Don’t move it with the locks on
•Store unlocked, laid flat
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Audio
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Use a
microphone
•Not the one built-in to your camera
•Shotgun microphone
•Handheld microphone
•Lavalier
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Using your
audio
•Be aware of stereo versus mono
•Make sure your software knows what the audio is set as
•48 KHz, 16 bit depth
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Recording audio
separately
•May be better quality
•May be able to put recorder close to subject
•More prone to becoming unsynchronized
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Background
Music
•Creative Commons
•Royalty-Free Production Music
•Keep it quiet behind dialog
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Lighting
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``
Go outside
•Much brighter light
•Flattering light
•Avoid midday sun
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Control light
•Cover windows
•Turn off any lights you’re not using
•Make sure all lights you are using are same color
temperature
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3 Point
Lighting
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Single
Point
Lighting
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Editing
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Software
• Built-in
• iMovie
• Windows Movie Maker
• Final Cut Pro
• Sony Vegas
• Adobe Premiere Pro
• Avidemux
``
Credits
Slide 5: “Two Column Script sample” by Vernon Bisho via CTE Online: . Used under a
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Slide 7: “Clipping 1KHz 10V DIV clip A 5ohms” by Lgreen~commonswiki via Wikimedia Commons:
. Used under a Creative Commons
Attribution 2.5 Generic License.
Slide 12: “Aperture diaframma” by CelinaTH via Wikimedia Commons:
. Used under a Creative Commons Attribution-ShareAlike 3.0
Unported License.
Slide 16: “Spectrum” via Wikimedia Commons: . Public domain.