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`` Why Use Video Online? •Product demonstration •Travel video •Instruction •Performance •Vlog

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`` Why am I qualified? • Started TV Career in 2007 • BA in Communication from NC State, 2008 • TV Jack of All Trades Photo  Credit:  Natalia  Verdina

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`` What makes a good video? •Tells a story effectively and efficiently •Good picture •Good audio •Good host

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`` How to tell a story effectively •Planning •Write a script •Storyboard your shots •Editing Source:  CTE  Online   https://cteonline.org/resources/view/26401

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`` What makes a good picture? •Properly exposed •Accurate colors •Well framed •Properly focused

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`` What makes for good audio? •Microphone close to or on subject •Volume properly adjusted •Microphone not “clipping” •No extraneous sounds Source:  Wikimedia  Commons   https://commons.wikimedia.org/wiki/File:Clipping_1KHz_10V_DIV_clip_A_5ohms-­‐1-­‐.jpg

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Basic Video Concepts

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`` Field of View

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`` Depth of Field

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`` Depth of Field

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`` Aperture Source:  Wikimedia  Commons   https://commons.wikimedia.org/wiki/File:Aperture_diaframma.jpg

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`` Shutter Speed •Stated as a fraction of a second •1/60, 1/250, 1/500

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`` Gain •Imaging sensor’s sensitivity •Video cameras given in dB •Usually 0 db to 16 dB •Still cameras ISO equivalent film speed •ISO 200, ISO 400, ISO 800, ISO 1600

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`` Neutral Density Filter •Sunglasses for your lens •Reduces light evenly across entire spectrum •On a video camera, given as a fraction •1/4, 1/64

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`` White Balance

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`` White Balance

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`` White Balance

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`` Framing Wide shot

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`` Framing Medium shot

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`` Framing Tight shot Close-up

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`` Head Room Top of head near top of screen

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`` Head Room Too much

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Choosing a Camera

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`` Types of cameras • Webcam • Smart phone • Digital still camera • Point-and-shoot, mirrorless, DSLR • Action camera • Video camera

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`` Webcam Pros and Cons Pros • Probably already have one • Connected to computer Cons • Wide field of view • Connected to computer • Built-in camera might not be very good

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`` Smartphone Pros and Cons Pros • Probably already have one • Compact and portable • Quality pretty decent Cons • Wide field of view • Usually fixed aperture • Small sensors • Microphone selection more limited • Built-in battery

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`` Still Camera Pros and Cons Pros • Bigger sensors • Better lenses • More adjustments available Cons • May require accessories to improve video and audio • Many lack front-facing viewfinder • Video may be secondary

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`` Action Camera Pros and Cons Pros • Rugged, waterproof • Compact • Surprising features for size Cons • Fixed field of view • Many lack front-facing viewfinder, or any viewfinder • Accessories may not be rugged, waterproof

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`` Video Camera Pros and Cons Pros • Dedicated video device • Extensive controls available • Front-facing viewfinder • Available with 3 chip sensors • Excellent audio options Cons • Dedicated video device • Larger size than other options • Learning curve may get steeper • More expensive

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`` Should you go 4K? Pros • Future of video • Generally improved quality Cons • Much larger file sizes • Quality gain difficult to notice except on computers

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`` Accessories to get •Spare battery •Battery charger •Spare memory cards •UV Filter •Case

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`` Tripods •Use them •Strongly recommend a “claw ball” •Fluid head is better •Don’t move it with the locks on •Store unlocked, laid flat

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Audio

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`` Use a microphone •Not the one built-in to your camera •Shotgun microphone •Handheld microphone •Lavalier

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`` Using your audio •Be aware of stereo versus mono •Make sure your software knows what the audio is set as •48 KHz, 16 bit depth

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`` Recording audio separately •May be better quality •May be able to put recorder close to subject •More prone to becoming unsynchronized

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`` Background Music •Creative Commons •Royalty-Free Production Music •Keep it quiet behind dialog

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Lighting

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`` Go outside •Much brighter light •Flattering light •Avoid midday sun

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`` Control light •Cover windows •Turn off any lights you’re not using •Make sure all lights you are using are same color temperature

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`` 3 Point Lighting

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`` Single Point Lighting

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Editing

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`` Software • Built-in • iMovie • Windows Movie Maker • Final Cut Pro • Sony Vegas • Adobe Premiere Pro • Avidemux

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`` Graphics •Text = “titles” •Motion Graphics •Adobe After Effects •Apple Motion

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`` Cutaways and b-roll •Cover edits when someone is talking •A different camera angle •Different video •Make your own b-roll •Stock footage

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`` 4K cheat Normal medium shot

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`` 4K cheat Stretch video, move off- center

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Hosting

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`` Choosing a host • Don’t host yourself • YouTube • Vimeo • VideoPress • Udemy • Teachable

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Questions?

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`` Contact Ɓ jqubed.com @jqubed Photo  Credit:  Natalia  Verdina

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`` Credits Slide 5: “Two Column Script sample” by Vernon Bisho via CTE Online: . Used under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Slide 7: “Clipping 1KHz 10V DIV clip A 5ohms” by Lgreen~commonswiki via Wikimedia Commons: . Used under a Creative Commons Attribution 2.5 Generic License. Slide 12: “Aperture diaframma” by CelinaTH via Wikimedia Commons: . Used under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Slide 16: “Spectrum” via Wikimedia Commons: . Public domain.