Becoming a Better Blogger

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$GEQOKPI CDGVVGTDNQIIGT @CHRISLEMA

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IF YOU HAVE CONVERSATIONS, YOU CAN WRITE. THE PROBLEM ISN’T EXTERNAL. WE BRING US WITH US EVERYWHERE. @CHRISLEMA

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*QYFQ[QWEQOGWR YKVJVQRKEU! @CHRISLEMA

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FIRST, LET’S GO BUY A BOAT @CHRISLEMA

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@CHRISLEMA

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@CHRISLEMA

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@CHRISLEMA

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@CHRISLEMA

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@CHRISLEMA

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@CHRISLEMA

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@CHRISLEMA

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If you want to write & be helpful to folks, you have to understand: • What your audience wants • What info they need • What their choices are • How to evaluate those choices • Recommend a solution @CHRISLEMA

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IN OTHER WORDS, THE MORE YOU UNDERSTAND YOUR READER’S JOURNEY, THE EASIER IT IS TO WRITE FOR THEM. @CHRISLEMA

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UNAWARE PROBLEM AWARE SOLUTION AWARE PRODUCT AWARE FULLY AWARE DISCOVERY CONSIDERATION DECISION Develop Problem Vocabulary Develop Solution Vocabulary Articulate Available Options Match Values & Needs Differentiate Yourself CONTENT TYPES • CHECKLISTS • STORIES • Q&A • MAPS • LISTS • HOW TO • TUTORIALS • WHITE PAPERS • COMPARISONS • OPINIONS • BEST OF • GUIDES • CASE STUDIES • BUYER’S GUIDE • HEAD TO HEAD @CHRISLEMA

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9JCVCTGVJGOQUVEQOOQP OKUVCMGU +PGGFVQCXQKF! @CHRISLEMA

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• WRITING WITH YOUR WRITING VOICE • ONLY WRITE WHEN YOU’RE INSPIRED • WRITING TO EVERYONE • WRITE & EDIT AT THE SAME TIME • WRITE & RESEARCH AT THE SAME TIME • WRITE WITHOUT AN OPINION @CHRISLEMA

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*QYFQ[QWHKPF[QWTXQKEG! @CHRISLEMA

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• GET GOOD AT ONE SONG FIRST • PRACTICE OFTEN • ADD YOUR OWN STYLE • KNOW YOUR RANGE • ADD MORE SONGS TO YOUR ARSENAL HOW TO DO KAREOKE WELL @CHRISLEMA

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*QYFQ[QWYTKVG EQPUKUVGPVN[! @CHRISLEMA

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• SAME PLACE • SAME TIME • BE RESTED / ENERGIZED • CONNECTED TO ANOTHER HABIT DEVELOPING HABITS @CHRISLEMA

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• THINGS THAT INSPIRE YOU • CONTRARIAN OPINIONS • PRODUCTS THAT DELIGHT • ARTICLE TITLES YOU NEVER READ • CONTENT THAT YOU WANT TO USE HAVE AN IDEA JOURNAL @CHRISLEMA

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• TOPIC OF POST • CATEGORY OF POST • TYPE OF POST EDITORIAL CALENDAR @CHRISLEMA

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• HOW TO • PRODUCT REVIEW • INTERVIEW • LISTS • RESEARCH TYPES OF POSTS • PREDICTIONS • OPINION • ENCOURAGEMENT • SPOTLIGHT • CAUTION @CHRISLEMA

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*QYFQ[QWURGGFWR [QWTYTKVKPI! @CHRISLEMA

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• WRITE A LOT OF DRAFTS • KILL MY INNER CRITIC • READ COMMENTS & QUESTIONS • READ QUORA (OR STACK EXCHANGE) • USE FRAMES TO CREATE STRUCTURE SPEED TIPS @CHRISLEMA

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1. PROBLEM WE FACE 2. OBJECTIVE I WANT 3. TOOLS I’M USING 4. STEPS TO TAKE 5. RESULTS HOW TO @CHRISLEMA

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1. TRIGGER FOR REVIEW 2. REVIEW CRITERIA SELECTION 3. REVIEW CRITERIA DESCRIPTIONS 4. REVIEW 5. CONCLUSION REVIEWS @CHRISLEMA

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1. DISCOVERY 2. SIGNIFICANCE 3. INTRODUCTION 4. Q&A 5. KEY TAKEAWAYS INTERVIEW @CHRISLEMA

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1. CONTEXT 2. RECENT DISCOVERY OF RESEARCH 3. INSIGHT 4. APPLICATION 5. CHALLENGE RESEARCH @CHRISLEMA

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1. HISTORY 2. STORY 3. OBSERVATION 4. OPINION (TRANSLATION OF CONTEXT) 5. CONCLUSION / QUESTION OPINION @CHRISLEMA

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37'56+105! @CHRISLEMA