data =
any input about
the user experience,
at anytime
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this talk
example
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this talk
before during after
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data = representation of
human experience
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data experience
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d.o.d.
data experience
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in digital products it’s the same,
only much more precise
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hypothesis
a darker experience highlights
visual content, is more engaging
and helps people find
the music they want
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fact
users don’t like change
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user research
usability surveys
before
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AB testing 1-5%
during
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listened as much or more music
after
content was highlighted
broader range of music
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data =
gave the confidence
they were doing the
right thing
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A B
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A B
more music was played,
buttons are unnecessary
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data = map
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experience = result
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d.o.d.
data experience
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how
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pragmatic ux
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design thinking
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empathise
define
ideate
prototype
test
implement
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pux
focus
build
test
collect
simplify
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data orientation can
start even before you
have the product
pux
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pux : focus
identify first users,
pick one group
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pux : focus
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pux : focus
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pux : focus
define 3 personas from
the picked group
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pux : build
quickly prototype for
your personas
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pux : build
lo-fi on paper, for you.
will show obvious flaws
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pux : build
hi-fi mockups,
interactive prototypes
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pux : build
fast iteration is better
than perfect
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pux : test
put in front of real users
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pux : test
ask open questions
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pux : test
bounce questions
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pux : collect
get data to inform
iterations
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pux : collect
be open to
change your mind
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pux : collect
aggregate feedback
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pux : collect
find patterns and
connections
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pux : collect
always ask
“how can I be sure
I’m right?”
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pux : collect
always ask
why?
at least 5 times
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pux : simplify
Any intelligent fool can make things
bigger, more complex, more violent. It
takes a touch of genius and a lot of
courage to move in the opposite
direction.
Albert Einstein
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pux : simplify
don’t simplify before testing
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pux : simplify
less is your friend
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pux : simplify
less scroll
less work
less thinking
less cognitive load
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pux : simplify
good way to simplify an
existing product
A B
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pux : simplify
hypothesis
power calculator
apples to apples
A B