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Slide 1
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N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
www captionslive com au | captionslive outlook com |
UX A a a
D R a c Da 3
F a , 19 Ma c 2021
Ca ioned b : Hila Cadd
Slide 2
Slide 2 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 92
STEVE BATY: Thank o o m ch, Je . Tha a eall onde f l. Thank
o . I'd a k o , he e a e a co le of e ion ha ha e been o ed in
he Q and A, if o co ld ake a look and ma be i e ome e on e in
he e fo , ha o ld be onde f l.
JESS NICHOLS: Ye , ab ol el .
STEVE BATY: Thank o o m ch. O ne alk i going o be L c .
L c ' f om Do e ail and ill be gi ing he e e e ie of hi o ic
a o nd c ea ing im ac and akeholde f om he e ec i e of
akeholde . Hi L c , elcome.
LUCY DENTON: Hello, hank o .
STEVE BATY: Thank fo joining .
LUCY DENTON: Thank o fo ha ing me.
STEVE BATY: O lea e. We' e ead hen o ' e ead .
LUCY DENTON: Oka . Le ' ho e I can fig e i o . Can o ee m
c een oka ?
STEVE BATY: Ye . E cellen .
LUCY DENTON: Pe fec . Hi e e one. Thank o o m ch fo ha ing me
oda . Big hank o o UX A alia fo ha ing me once again. I ' a
lea e o be he e. M name' L c . I'm c en l he od c de ign
lead a Do e ail he e in S dne . I' e been o king a Do e ail fo j
Slide 3
Slide 3 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 93
o e a ea no . And io o ha I a a od c de igne a A la ian
fo j o e fi e ea .
If o a e nfamilia i h Do e ail e' e a a - b ilding, a ool
fo e ea che and an one doing e ea ch in o gani a ion o anal e
ali a i e da a, enable collabo a i e anal i and al o ac a a e ea ch
e o i o fo eam . B hi alk i no abo Do e ail b he ea on I
men ioned ha i beca e a Do e ail o ima c ome a e
e ea che and eo le ho do e ea ch and a he de ign lead o e he
a ea I' e had he o o ni o eall nde and ho e ea che
o k, and he challenge ha he face in hei ole .
One heme ha e hea abo all he ime f om e ea che i ha
he ome ime ggle o engage akeholde in he o of hei
o k and I hink Je ha o ched on hi i e a lo , hich i j
ano he da a oin o hea . Re ea che a e f a ed hen he fini h a
d , e en hei finding and no-one eem in e e ed o e ci ed
abo ho e finding , and no-one a ea o ake an ac ion. The ' e
f a ed hen a io i ha changed h o gho he co e of hei
d and hei e ea ch i con ide ed no longe im o an o no longe a
io i .
Some ime heme come con i en l h o gho e ea ch
die and o hea he ame hing o e and o e again, b no hing
a ea o change, hich i ob io l i e f a ing and ome
e ea che ggle o nde and he im ac of hei o k.
The e a e j a co le of o e f om ome e ea che I' e
oken o ecen l in m o n e ea ch ha I ho e o he he e abo
em ha i e i h along hi heme: in m ole a a cene de igne I ha e
been he akeholde and e ea ch man ime ac o man de a men
die . B al o o io i i e o k a a leade in he eam.
So hen I fi joined Do e ail and I a ed o hea he e o ie
Slide 4
Slide 4 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 94
f om e ea che i made me eflec on m e e ience o king i h
e ea che . I' e had e e ience o king i h e ea che he e I can
imagine ha he did feel like hi ome of he ime, b on he fli ide
a a akeholde I fo nd i ha d o engage in hei o k and ha d o e
hei o in m de ign oce .
A A la ian and no , ima il a Do e ail I' e had mo e
o o ni ie o b ild m o n e ea ch kill and n m o n die .
No ha I'm nning m o n die and e en ing m finding o m
o n akeholde , I'm a ing o nde and hi oblem mo e f om a
fi hand e ec i e. A I aid, hi ha made me eflec on ho I an
o be incl ded a a akeholde in e ea ch and ho I an o incl de
akeholde in m o k, ha i I'm going o alk abo oda .
B befo e I j m in o i I an ed o a off i h a li le o
abo one e e ience I had o king i h a e ea che on a d he e I
a ic la l ggled o inco o a e he e ea ch finding in he de ign
oce . A la ian i a e la ge o gani a ion i h m l i le od c . Fo
he mo a he o gani a ion i o gani ed b od c eam, o ha e
he JIRA eam and he confl ence eam and i hin ho e eam o ha e
b- eam made of de igne , enginee o king on diffe en a of
he od c . The e ea ch eam a A la ian ha g o n a changed a lo ,
b a hi oin in ime he e ea ch eam a e a a e f om he od c
eam and he o ked i h he od c eam on a ojec b P ojec
ba i . The e ea che o ld of en o k on die on a a ic la heme
ha co ld an ac o m l i le b- eam and od c ion. While I don'
hink ha ' a bad hing a all, i ' g ea o con olida e die m ch be e
o n one d and lea n e e hing han nning m l i le die , b
i al o mean a a akeholde he e ea che I a el ing on fo
in igh o info m m o k a al o con ide ing he e i emen of o he
de igne and od c manage and hei need and con olida ing ho e
Slide 5
Slide 5 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 95
in o one d .
Fo hi a ic la ojec , he oce fo hi d , and I an o
em ha i e ha hi i no he oce fo e e d a A la ian, he e
a e a lo of e ea che , lo of die going on, eall de end on he cone
e and hi a a n mbe of ea ago, b fo he o e of m o ,
he oce fo hi a ic la d a a e ea che ecei ed di ec ion
f om managemen ha he e e going o e fo m a d on hi
a ic la heme o e a e iod a he a e . And hen he e ea che
me i h he akeholde ho e e in ol ed o nde and ha he
eam needed o lea n f om hi d , and hen he c ea ed a e ea ch
lan and ha ed i i h he e of he eam fo feedback.
Some ime a -A la ian I a able o be in ol ed in he e ea ch
e ion , ome ime I hel ed n he e ion, ome ime I a able o
a ch he eco ding af e a d . In hi a ic la d I a nable o
a end, o o e ea che ec i ed all a ici an b he elf and an he
e ion alone. A fe eek la e I and all he o he akeholde in ol ed
ecei ed a e o ha incl ded a com ehen i e e of e need along
i h ome o be e idence and eall ell doc men ed heme and
a e n ha had come in hi d .
And I ead hi e o . I all made en e o me. I fo nd i e
in e e ing. I a e ho o gh and ell doc men ed. B hen I had o
go and im o e he e e ience of he a of he od c ha I a
e on ible fo and incl de he finding in ha oce . And ha a a
he e I eall ggled. The fi i e in hi ca e a ha he
e ea che I a o king i h a n' a a of o eam. She didn' i
i h . She a n' in i ed o eam i al , e didn' kno he ell, e
didn' ha e a ela ion hi . Beca e of hi I fel he didn' ha e m ch
in igh in o he eam' need be ond ha ini ial e ea ch b ief. I fel like if
he had been mo e in ol ed in he eam, mo e incl ded in he eam, he
Slide 6
Slide 6 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 96
co ld ha e had mo e in igh in o ha e needed o lea n a a eam and
he a io kno ledge ga .
A fo he o of he o k, e need , e ona a e eall
hel f l and one of he mo al able hing I hink e ea che con ib e
o he eam i being able o add colo o e ea ch da a o c e he
da a in a a ha make i eable b he eam. B i ho he con e
of ho he e ea che c ea ed o de elo ed ho e c e , i ' eall
ha d o in e e d ing he de ign ha e o hen o ' e io i i ing
fea e o nde and he f ll con e behind ho e c e .
I fel like he da a a ab ac ed a a f om me and I a
g e ing. Beca e hi d in a ic la a ac o a eam ha affec ed
o he a ea of he b ine , hile I fo nd he e o in e e ing o ead, i
a i e o e helming and ha d o ll o he bi ele an o me. A a
e l , I ac all ended ched ling a lo of o k ho i h hi
a ic la e ea che h o gho he de ign oce o hel fill in he
ga in m kno ledge hich I fel eall g il abo , I fel like I a
a ing he ime and bo he ing he , b mo e im o an l h o gho ha
oce e fo nd ga in he kno ledge, hing e had mi ed d ing
he d , and e hen had o go and cond c mo e in e ie o fill he
ga . I a a a e of ime. We ho ld ha e ca gh ha ea lie .
I am an i e o fo a n mbe of ea on , a a con me of e ea ch
and al o a od ce of e ea ch finding . Ob io l he ' e bo ing.
E e one kno ha . The ' e bo ing o c ea e and bo ing o con me and
he ake a long ime, b mo e im o an l I find hem ch a long fo m
a of doc men ing e ea ch finding , and I don' hink he enco age
ac ion. I ha e ome ime fo nd m elf d ing e ea ch e o i h a
highligh e in hand ing o ll o bi ha a e im o an and ele an o
me, hich j feel oo ha d o me. I' e hea d ome eo le a ha
e o can be a g ea a e o kee in o e ea ch e o i o o kee
Slide 7
Slide 7 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 97
o o can efe o ha e ea ch da a la e O in ac ice ha ha ne e
eall o ked ell fo me. E en if he e o a e o ed in a lace ha '
acce ible fo e e one, o ha e o kno ha a co e ed in a d
and go i digging h o gh he e o , hich ha o m ch con en ba ed in
ha d ha i can be eall diffic l o ll ho e finding o and e
hem in ano he con e .
U all I'll ha e o a k he e ea ch eam o ll o da a oin fo
me. I'll go o hem and a he , ha ' e e hing e kno abo X, Y, Z
and a k hem o ll hem o fo me, hich i ob io l no a g ea e
of hei ime.
Wi h all of hi in mind, I an o alk abo he e I' e o ked i h
e ea che he e i ' o ked eall ell and he e I an o be engaged
a a akeholde . Thi i a e hing I' e lea ned af e alking o man
akeholde and ho he o k i h hei eam . One of he hing ha I
ha e no iced hen alking o e ea che abo he challenge i h
engaging akeholde in hei e ea ch i ha he of en g o all of ha
akeholde in o one b cke , f om de igne and enginee , o VP of
od c and CEO , he g o hem all oge he .
Fi l , I hink i ' eall im o an o nde and he diffe en
e ec i e and io i ie and con e of o akeholde and
nde and ho o can a i , ho o collabo a e and comm nica e
e ea ch o hem ba ed on ho e need . G n on o o gani a ion, o
akeholde migh incl de, e managemen , de ign, o , ho e e
I find ha ega dle of he e ole , akeholde end o fall in o o
ca ego ie . And he e a e deci ion make , I call hem deci ion make
and info med, and I find o can ea he e o g o ligh l
diffe en l hen i come o o king i h hem on e ea ch.
Deci ion make a e eo le ho ill be di ec l ing he o of
o e ea ch, o do hei job and make deci ion . Fo e am le, o
Slide 8
Slide 8 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 98
e ea ch migh info m change a de igne ill make o a de ign, in
in o a de ign in , he migh infl ence change on he oad ma ha a
od c manage ill make, o he ma infl ence a change o he
od c ha an enginee ill make. I belie e i ' eall im o an ha
he e eo le a e f ll imme ed in o he e ea ch oce and ha e f ll
con e o e he finding o be able o o e l nde and e and do
ho e job and make deci ion . Info med akeholde on he o he hand,
he eall ca e ha e ea ch i being done and ha i ' being done
co ec l , b gene all he ' e mo e in e e ed in ha he e ea ch
info m , o ha he eam i going o change beca e of he e ea ch,
a he han he ac al finding hem el e .
So, fo e am le, la ea I a o king on a conce e ing d ,
and a he end of he d I had a b nch of eall in igh f l finding ha
I a e onall e ci ed abo and I e en ed he e m CEO and m
CTO, and he e e no di in e e ed, b he e e no a e ci ed o
en h ia ic a I a , and I lef a li le bi di a oin ed ha he did no
mee m le el of en h ia m.
B I ook he e lea ning and I made change o he de ign , and
im o ed he e e ience, aced on ha I had lea n and hen I
e en ed ho e de ign o he CEO and CTO again. And hen he e e
e ci ed and engaged and e e e able o ha e a eall f i f l
con e a ion abo he di ec ion e e e going o ake he od c , he
deci ion ha I had made and ho ha I had lea n d ing he e ea ch
ha e had info med ho e deci ion .
So if o con ide he con e and he io i ie of a CEO and a
CTO, he ca e mo e abo ha di ec he od c ' going in, ha '
going o be b il , ha change e' e going o make a he han he
ac al e ea ch finding hem el e . Thi diag am ha I ha e on he
c een he e i j one e am le of ho he din o e migh fall in o he e
Slide 9
Slide 9 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 99
o ca ego ie . Thi i icall ho i ' o k fo me, b de ending on
o o gani a ion and he e of e ea ch o ' e doing, he e co ld be
diffe en ole in he e b bble . Thi i j one e am le.
Once o ' e iden ified ho o deci ion make a e, I hink i '
eall im o an o b ild a g ea o king ela ion hi i h hem, and
eall embed o elf in he eam, e en if o ' e no embedded in he
eam in an o g cha en e. A a de igne , I ill make a big effo o b ild
a g ea ela ion hi i h m od c manage and he enginee ha I
a be o king clo el i h. I hel me o be effec i e in m ole if I
ha e a ela ion hi i h he e eo le.
I hink ha b being in ol ed in eam i al and eam di c ion
e ea che can a o b ild a be e ic e of ha he eam need in
e m of lea n and ha he kno ledge ga a e. I hink one hing ha
e ea che a e good a i iden if ing ha he kno ledge ga a e, if o
a k a akeholde , he can' al a iden if ha he ga a e o
a ic la e hem. The ' e all hinking ho e m.
In he com anie I' e o ked in e' e had ong one-on-one
c l e , one on one i j mee ing can be half an ho once a eek o
once a fo nigh he e o go g ab a coffee o ha e a cha in a
one-on-one e ing, b he o e of hi mee ing i eall foc ed
a o nd ela ion hi b ilding, hea ing he o he e on' ide of he o ,
ho hei o k' going, ha he ' e conce ned abo , ho he ' e
engaging i h he eam and I fo nd hi a g ea a o b ild o king
ela ion hi and I hink i eall hel o ha e a e ing he e o can
gi e each o he hone feedback hich i im o an in a e ea che
deci ion-make ela ion hi .
M ne oin i ha I belie e deci ion make ho ld be in ol ed in
e e a of he lea n oce in o de o ha e f ll con e of he finding
and be able o incl de ho e e ea ch finding in hei oce , make
Slide 10
Slide 10 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 100
info med deci ion and ac ion ha e ea ch. So hi mean incl ding
deci ion make in he lanning, ec i men , e ec ion, anal i and
e o ing o an doc men ing ha o do. And I am a a e ha hi
a me o ha e highl engaged akeholde ho a e illing o gi e
ha ime and belie e in he al e of e ea ch hich i no al a he
ca e, a e j o ched on. So I'm going o come back o alking abo
diffic l akeholde and ho o can incl de hem in he oce a
ell.
Thi diag am i f om Tome Sha on' book. I ' o e ea ch, hich
I ecommend i , he ed cell in hi diag am indica e ha ha en hen
o don' collabo a e i h o deci ion make and he g een ha
ha en hen o do collabo a e. If o don' collabo a e i h o
deci ion make a all, i ' a fail, he ea if o collabo a e d ing
lanning, anal i , e o ing and follo - b o don' collabo a e
d ing ec i men and e ec ion, i ' a mile face, e good, b if
o ' e able o collabo a e i h a c o he en i e oce i ' a big in,
a emoji. Collabo a ing i h akeholde mean o ' e able ha e
be e b in of o e ea ch e l e eciall if o do ha e conce
allo akeholde and o deci ion make a e able o gi e o
feedback o o can make e o a on ack i h lea ning he igh
hing and an e ing he mo im o an e ion .
So no eo le going o alk h o gh he din ha e of he
e ea ch oce and alk mo e in de ail a o ho and h o can
incl de o deci ion make in ha ha e.
Gene all he fi e in he oce i o c ea e a e ea ch lan,
o o migh iden if ho o akeholde a e, nde and hei
e i emen fo he d , c ea e a e ea ch lan and ha e ha lan
i h hem I find ha ing he e ea ch lan fo feedback.
I highl ecommend ge ing o deci ion make in a oom o a
Slide 11
Slide 11 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 101
i al oom he e da and o k on he lan oge he . Pe onall I find
ha ing a di c ion on he lan a m ch mo e effec i e a of fle hing o
he lea n need and iden if ing he objec i e of he d , e en hen
hi incl de eo le ac o diffe en eam o a ea of he b ine .
I fo nd ha o king on hi oge he , o ' e mo e likel o hink
long e m and holi icall abo he d , iden if kno ledge ga ha
o can o en iall fill i h hi d and make i a m ch be e e of
e e one' ime. Of co e, i ' o he e ea che o d i e hi
con e a ion, fo mali e he lan af e he di c ion, choo e he
a o ia e me hodolog and mo e he d fo a d in an a o ia e
manne .
A i h making e o ' e a king he igh e ion , i ' im o an
o make e o ' e a king he igh eo le. The e' no hing o e han
ge ing o he end of a d and a akeholde a ing ha a demog a hic
i h eo le a e mi ing o o ' e o ed o add hem hen o ho ld
ha e been eaking o end e , i ' f a ing. A i h lanning I hink
i ' im o an o incl de o deci ion make in he oce .
I of en find ha non e ea che ill a ome hing like, e , le '
alk o admin, b hen o eall dig in o ha e e , he ac all
an o alk o admin of en e i e c ome ho ha e been a c ome
fo longe and he an a eam of hi i e and o on. I ' im o an o
di c ha and dig in o ho e e e .
In one d ha I o ked on i h a e ea che , e e e able i
do n oge he and elec eo le f om o e ea ch anel ha ma ched
o c i e ia. Tha a eall hel f l fo me j o ha e con e o e ho
e e e going o eak o, b al o a he de ign lead, and I had been a
he com an a bi longe , I had mo e con e o e he od c han he
did. So i a hel f l fo me o ha e in in o ho he eo le a e ho
be do o c i e ia and ho he be eo le o alk o a e fo ha e
Slide 12
Slide 12 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 102
an o lea n.
I al o hink ha ' a nice a o make o akeholde feel
incl ded in he oce and ge e ci ed abo ho he ' e going o alk o
and ha e ome en e of o ne hi o e he ojec .
In ome ca e , o ma ha e akeholde ho can hel deck o
o a ici an ha a e diffic l o find. The ma be able o connec o
o e ea ch a ici an o in e e ing c ome ha o ld o he i e a e
diffic l fo o o find. Connec ing i h hem on ha ba i can o eall
hel f l fo o .
I'm a ong belie e ha deci ion make m ha e ignifican
face ime i h a ici an . I hink ha ob e ing die i a ba e
minim m o ge a akeholde o b in o e ea ch and enable ha
deci ion-make o nde and he e ain fi hand. I a " ignifican "
beca e ideall he akeholde o ld a end all e ea ch e ion b I
kno ha ' no al a o ible. So I hink he ho ld a end a man
e ion a o ible, b i can' be one e ion o i ha o be a man a
o ible o a lea o. I o ld go none o e one, if ha make en e.
The ea on fo ha i ha ob e ing one e ion com le el di o he
akeholde ' e ec i e of ha ha ened in ha d . E e e i
ni e and e e e ion i ni e, o he akeholde ill be able b ild a
m ch be e ic e of ha ha ened in ha d if he can a end
mo e han one e ion.
I a engage face ime hich mean ha deci ion make ha e o
be ac i e d ing he e ion a he han a i e, e en if he ' e j
ob e ing. The e a e e e al diffe en a o do hi and i eall de end
on ho man akeholde o ha e, he na e of o e ea ch, he
ime con ain , o akeholde ' illingne o gi e hei ime and
a ici a e, b he e a e a fe a ha I' e been in ol ed in e ion
ha ha e o ked fo me. So I' e been in i ed o anned he e ion in
Slide 13
Slide 13 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 103
e on he e I'll i ne o he e ea che and ob e e. I' e been in i ed
o a end emo el e en if he a ici an and he e ea che a e oge he
in one oom in e on. I' e dialled in and ob e ed emo el . Some
e ea che ill lea e ime fo me a he in o a k an follo - e ion
ha I ha e. A A la ian e did hi me hod he e e c ea e a fla
channel fo each e ion and he ob e e co ld o e e ion and he
e ea che o ld c a e ho e d ing he e ion and a k e ion ha
e e a o ia e.
I' e been a no e ake man ime . I' e hel ed i h nning he
in e ie i h e ea che and I' e been in ol ed in deb ief e ion
i h e ea che he e e di c he ke hing ha came o of each
e ion. I hink i can be eall hel f l if o can ca e ho o engage
o deci ion make o he e on. Some akeholde migh be able o
n e ion b ha doe n' mean ha e e akeholde can and ho ld
n e ion . Some akeholde migh lo e no e aking, he ea fo
o he ha ' no a g ea a fo hem o engage. I migh be ea ie fo
o a he e ea che o ha e ome akeholde join emo el .
I a doing a d la ea , and I incl ded m ma ke ing
manage a an ob e e , and I had he join he e ion emo el and dial
in. B he i e m ch a eo le e on, he lo ed o connec i h
eo le, o fo he , ha ing o dial in emo el i h he came a off aking
no e a no a good a o engage he , beca e he eall ggled o
connec i h he e on emo el , and i a no g ea . B e' e o ked
on o ela ion hi ince hen and no I ha e a be e nde anding of
ho o engage he in die in he f e.
And ha eall come back o ha b ilding ela ion hi and
nde anding o eam on a e onal le el.
I' e been in ol ed in die he e I' e ob e ed ome of he
e ion and hen ecei ed a e o a he end of he d i ho being
Slide 14
Slide 14 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 104
in ol ed in he anal i oce . While hi i be e han no being
in ol ed a all, I hink he anal i oce i he e o a o be able
o connec he o ie o ' e hea d d ing he in e ie o he e ion
i h idea and ac ionable o come ha o co ld ake on o o k.
A I aid e io l , one of he mo al able hing ha I hink
e ea che con ib e i adding colo o he e ea ch da a o c ea ing a
em o c e o hel in e e ha da a. So, fo e am le, hing
like e need , finding a e n and heme in e o ie , jo ne
ma , em a h ma , men al model diag am . The e' a b nch of hem
o he e. The e hing eall hel going in o he de ign oce and an
io i i a ion ha e ha e do a a eam. Again, I eall need he con e
of ho ho e hing e e c ea ed and he da a behind hem o be able o
e hem a o ia el . U all one o o o e i n' eno gh.
I hink he e a e a lo of diffe en a o incl de akeholde in
he anal i oce and collabo a i e anal i i a hole ano he
e en a ion in i elf, b ob io l ome common a of doing hi a e
affini ma ing, coding o agging an c i , and ead hee anal i .
Some ime I hink i can be diffic l o incl de akeholde in he
anal i oce , e eciall if he ' e no UX eo le. If i ' no o ible, I
do hink ha doing a deb ief e ion af e a e ea ch e ion he e o
alk abo he common heme o he ke heme ha came o of ha
e ion, and do a mini anal i , deb ief af e a d can be eno gh fo
ome akeholde . I ' eall j connec ing ha o ' e hea d i h
con i en heme ha a e coming .
Anal i oce in m o inion i ome ime he ha de a of a
e ea ch d , e eciall ome hing like a gene a i e d and hi i
he e he e ea ch c af come in o la . Ob io l i ' im o an ha
e ea che lead hi oce and g ide akeholde , akeholde a e
eall j along fo he ide in hi a of he oce .
Slide 15
Slide 15 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 105
In m o inion, he e a e be e a of doc men ing e ea ch
o han long fo m e o . I hink he be a of doc men ing
e ea ch o i in g an la finding ing he a o ic e ea ch me hod
hich Je o ched on ea lie . If o ' e nfamilia i h he a omic
e ea ch me hod, again i ' a big o ic on i o n b he e' a lo of
e o ce online ha o can find. I' e linked a fe e o ce he e. The
econd link he e i a blog ha Sha on o e fo a Do e ail blog ha I
fo nd a ic la l in e e ing, hen I a j lea ning abo he conce .
A a deci ion-make , I find i o m ch ea ie fo me oe nde and
he fac and b ild he con e on he e ea ch o come hen he ' e
doc men ed in hi g an la a omic ni beca e he ' e no - he don'
ha e o m ch con e of he d baked in o hem. I ' no al a
o ible o be in ol ed in e e d , ob io l and hing migh come
in o he die ha co ld be ele an o m a of he od c o m
b ine ni ha I a n' in ol ed in, and I fo nd hi g an la
doc men a ion le a m ch ea ie a o con me e ea ch ha I a n'
in ol ed in.
Ideall , o a omic ni o o finding a e o ed in a ea chable
e o i o he e I can, a a deci ion-make , I can e ea ch and find ha
da a hen I need i , and I hink ha ' j o im o an beca e a lo of
he ime e ea ch da a i ooled f om akeholde a he han hed
f om e ea che hich Je oke abo again, meaning a a
deci ion-make hen I'm hinking abo a oblem o o king on a
a ic la a ea of a od c , I an he ele an da a in ha momen
a he han hen a e ea che ha fini hed can o going and d and
i e en ing he o come of ha d o me.
I'm e man of o ha e had ca e he e akeholde ha e
come o o and aid he , can o g ab me e e hing o kno on X, Y,
Z, and o ha e o go digging h o gh io e ea ch and lling ha
Slide 16
Slide 16 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 106
oge he fo akeholde , hich i ime con ming and a li le bi
f a ing, b if he e ea ch i in a elf- e iced e o i o ha i
ea chable b akeholde , hi oblem become o m ch ea ie . E en if
i ' no elf- e iced, if he e ea ch finding a e doc men ed in he e
ea chable a omic ni , hen a a e ea che , o al o ha e a m ch
ea ie ime lling ha da a oge he fo akeholde .
Again he e' a hole lo of info ma ion on e ea ch e o i o ie o
he e, and i co ld be a hole e a a e alk on i o n, b he fi link
ha I ha e on hi lide ha a collec ion of e o ce ela ed o e ea ch
e o i o ie if o ' e in e e ed in lea ning mo e.
I do hink ha he e i a lace in man o gani a ion fo elling a
o a o nd he e a omic ni o g an la finding , a ic la l af e a
d , add ome hing con e o hel akeholde nde and he
o come of a d , he he ha ' a blog o a e en a ion o ome
fo m of a ligh eigh e o . If o finding a e eco ded in he e a omic
ni hen lling oge he ha o oda be mo e ea ie o c ea e a
ell a ea ie o con me b akeholde . And ho e a om a e able o
be e ed af e he d .
Ideall o ' e ca e ing ha doc men o he akeholde ha
o ' e ha ing i i h. So if o ha e akeholde ha a e in ale , and
ome akeholde ha a e enginee , o migh an o ca e ho o
comm nica e he e ea ch o diffe en l o ho e o g o . Again
ha mean c ea e c ea ing m l i le doc men hich i ime con ming,
a lo of o k ha no-one ha ime fo . B if o ha e i in he a omic
ni i ' ea ie o ll oge he and o gani e he finding o ha
akeholde ' con e hich i eall hel f l fo hem.
La l , in hi e ea ch oce , o deci ion make ma be able
o hel o doc men he e a omic ni o o finding o e ie hem.
If o a e c ea ing a o o a e o , he can hel c ea e ha a ell.
Slide 17
Slide 17 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 107
Which j hel hem o clo e he loo on e e hing ha he ' e hea d
h o gho he d . A e ea che o can al o e o deci ion
make o hel comm nica e and di emina e o e ea ch finding o
o info m akeholde and he e of he b ine . I hink ha hen
o e en e ea ch finding a a ni ed f on i eall hel he e of
he b ine b in o ho e finding and nde and he al e of e ea ch
be e .
A I men ioned, a lo of ha I' e oken abo oda a me ha
o ha e highl engaged akeholde ho belie e in he al e of
e ea ch and an o be in ol ed and a e illing o io i i e being
in ol ed in e ea ch, hich I nde and i no e e akeholde . I do
hink ha incl ding highl engaged akeholde in hi manne and ing
hem o hel comm nica e he al e of e ea ch can be e hel f l o
lead b e am le. B I al o hink he be a o in o e diffic l
akeholde o ce ical akeholde i o in ol e hem in he oce ,
hich I nde and i ea ie aid han done and i ' a bi of a jo ne , b
I ecommend a ing i h ome hing mall and ea o be in ol ed in,
ome hing he e i ' ea o ee he angible o come of, ch a
abili e ing o conce e ing, he e i ' ea o o gani e, ea o
n. The can ee e ggling i h ome hing fi hand and
nde and he di ec ac ion ha ho ld be aken beca e of ha
e ea ch and ho i im o e he od c . A I aid, i ' a bi of a
jo ne . I don' hink he e eo le a e on o e nigh b i ' a oce .
So once he e ea ch i done, ha ha en ne ? In man of m
ela ion hi i h e ea che , once he e ea ch e o ha been handed
o e , he e ea che mo e on o he ne io i , and he icall
lea e he de ign o he io i i a ion o me o he e of he eam, and
he don' eall ee hem again. O I don' ee hem again n il he ne
d . B gene all af e e ea ch ha en in m a ea i ' follo ed
Slide 18
Slide 18 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 108
i h a de ign o i e a ion o a de ign o de ign o k ho o f he
di c ion i h he eam and I hink he e' no be e a o make e
ha o e ea ch i e en l ac ioned han ge ing in ol ed in ome of
ho e follo - ac i i ie , he ne a of he oce .
I hink ha e ea che can con ib e g ea idea d ing he de ign
oce . The gi e g ea feedback on de ign and he can con in all
hel di ec he de ign o di ec he con e a ion in he igh di ec ion a i
ela e o ha e lea n d ing he e ea ch, hich i eall hel f l.
I hink hi al o hel e ea che nde and h ce ain hing
migh no be ac ioned igh no , o i migh eem like he ' e no being
ac ioned b eall e' e o king o a d ome kind of in e im ha e,
o king o a d a b oade goal. I al o hink ha being in ol ed in he
ne a of he oce can hel e ea che nde and ho hei
e ea ch i ed, hich can hel hem be e ca e hei comm nica ion o
akeholde and ho he ed e ea ch in hei ne e . I can al o
hel e ea che nde and he im ac of ha o k, hich again i a
ain oin ha e' e hea d come man ime .
Fo m elf, being in ol ed in he e ea ch oce in a io
ca aci ie o e he a fe ea ha hel ed me o lea n ho o n
e ea ch m elf and I' e had a lo of o f om e ea che ha I' e
o ked ell i h in killing m e ea ch kill and being able o do hi .
I kno ha ome e ea che can be i e o ec i e of hei c af b I
don' hink i ' al a fea ible fo e ea che o n all of he e ea ch
a k in an o gani a ion. The e' all m ch mo e o lea n han he e
a e e ea che o o i . I make en e fo e ea che o io i i e
mo e a egic im ac f l o k o e ome hing like conce e ing,
abili e ing ha a de igne o od c manage migh be able o n
hem el e .
Peo le like od c manage and de igne a e al a going o
Slide 19
Slide 19 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 109
alk o e , he he o call ha e ea ch o no , b being in ol ed in
he e ea ch oce ha hel ed me o nde and ho o be e
a oach ho e con e a ion i h e . I belie e holehea edl ha
e ea ch i a eciali ed c af . Re ea che a e he e e b I don'
hink he ho ld be he ga e kee e o alking o c ome . And I hink
of hi challenge a being e imila o challenge ha de ign and
enginee ing ha e faced o e he a fi e o 10 ea . U all enginee
o n mbe de igne . In m c en l ole a Do e ail al ho gh e a e
hi ing de igne , li le l g, e' e hi ing, b e a e c en l a de ign
eam of o o abo 12 enginee . So i ' no al a fea ible fo de ign
o c ea e a high fideli mock- o a f ll -fledged o de ign fo e e UI
o od c change ha enginee need o im lemen . And i ' e
common ac o man o gani a ion .
So de igne c ea e de ign em o hel enginee make mall
de ign deci ion hei o n. A Do e ail o enginee all a k me o
e ie change he ' e made, befo e he final de ign goe o and I can
ge feedback, b i ' a m ch mo e ligh eigh oce . Thi i icall
ho de igne cale de ign in o gani a ion . So imila l I hink
e ea che can o ide e o ce , aining, be ac ice , em la e o
e en in- e on g idance o enable eo le like de igne o e ec e on
mall e ea ch ojec o hel i h he e ec ion of la ge ojec
along ide e ea che hich I' e had he o o ni o do in he a .
When I a o king a A la ian I o ked eall ell i h a
e ea che o e e e al die and one hing ha he go me o do, e
called i e e e hado ing, o I o ld n he in e ie and he o ld
ob e e and a he end of he e ion he o ld gi e me feedback on m
e ea ch echni e , m in e ie ing echni e . And e had a g ea
ela ion hi ha eall hel ed me a lo . In f e die ha e did he
a able ge me o n ome of he in e ie and e e e able o h
Slide 20
Slide 20 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 110
he e ea ch ojec fo a d on a igh deadline, hich a hel f l.
So if o ha e confidence ha o deci ion make can hel i h
he e ec ion ha e of e ea ch, in n ha can hel o deci ion
make i h be e engaged in ha ha e of he ojec .
J o m in m e e ience, o king i h e ea che , and
doing e ea ch m elf and man con e a ion i h e ea che o e he
a ea , I hink e ea che can be e engage akeholde in hei
oce b , fi , nde anding he diffe en e ec i e , io i ie and
con e of o akeholde and fig e o he diffe en g o , finding
o deci ion make e o info med akeholde and ca e ing
o a oach o ho e diffe en eo le. B ilding ong ela ion hi i h
o deci ion make , nde anding hem a eo le and embedding
o elf in he eam and ge ing o nde and he eam' e ea ch need
be e .
In ol ing deci ion make in e e a of he e ea ch oce
f om lanning, ec i men , e ec ion, anal i and an e o ing ha
o do i eall beneficial o deci ion make o be able o b ild he f ll
con e of ha he need o kno in he ne ha e of hei job and
b inging ce ical akeholde along o ha he can a o nde and
he al e of e ea ch, and a o b in o i mo e, ho ef ll . Ge ing
in ol ed in he ne e ha o eam ake , he he ha ' de ign o
gi ing feedback on de ign i e a ion o hel g iding he con e a ion a i
ela e o ha o lea n h o gh he e ea ch, and finall , ed ca ing,
highl engaged deci ion make o be able o n ome e ea ch
hem el e . Ob io l e e o gani a ion o k diffe en l , and hi i
ha ha o ked fo me. B I ho e ha he e a ome hing ha o
e e able o ake f om m e e ience and a l o o o n eam and
o o n a of o king.
And ha i e e hing ha I ha e oda . I ha e one la li le hing.
Slide 21
Slide 21 text
N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
Page 111
If o a e in e e ed in ing Do e ail a a e ea ch e o i o o fo
anal i o ma be o ' e in e e ed in he a omic a of doc men ing
e ea ch finding ha I oke abo , I ha e an e ended f ee ial fo o
all oda , o if o follo he link, o can ign and ge 60 da fo
f ee. And I can o hi in he cha a ell. Thank o all o m ch fo
ha ing me. I ' been a lea e, and I ho e ha o enjo he la fe
alk of he confe ence.
STEVE BATY: Thank o , L c . Tha a a e ome. Thank o .
LUCY DENTON: Thank o .
STEVE BATY: We ha e one mo e e en a ion fo oda , and hile e
a e goodb e o L c and ai fo Michelle and R h o join, I an o
ake a momen o hank he on o of he confe ence once mo e,
am li de, a kable... hank o all fo o o h o gho he la
h ee da and h o gho 2021. We a e e fo na e o ha e a g o
of on o ho ha e been o i e of he e en ha e on o e a
n mbe of ea . So hank o all e m ch fo ha .
Hello R h, hello Michelle, nice o ee o bo h.
RUTH ELLISON: Hello S e e, nice o ee e e one.
STEVE BATY: We a e ead hen o a e ead . So I ill h o o o .
RUTH ELLISON: I'm j going o ha e m c een. J bea i h me.
Can e e one ee hi .
STEVE BATY: Ye .