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Sponsored posts,
parasite SEO, helpful
content and what to
make out of it all
Julia Logan
ZANGOOSE DIGITAL
@irishwonder
Speakerdeck.com/zangoosed,
zangoose.digital/blog
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ZANGOOSE.DIGITA
Who Am I?
• SEO since 2000
• Founded Zangoose
Digital in 2020
• Client projects in
top competitive
verticals
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ZANGOOSE.DIGITAL
disclaimer
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core update still
not complete
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ZANGOOSE.DIGITAL
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July
2023
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April
2024
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Some
definitions
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Parasite seo
vs
sponsored
content
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Parasite seo
=
without knowledge
or approval
of the site owner
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sponsored content
=
site owner
approves and
directly benefits
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ZANGOOSE.DIGITAL
how it all
started
2019
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how it's going
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Almost
56,000
keywords
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"best online casino"
Google UK
pre-August 2023 Core update
vs
post-HCU September 2023
vs
current
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best
online
casino
bonus
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is this new
though?
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2012 and earlier:
Press release sites ranking
for everything
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2014:
Press release sites drop
after Panda 4.0
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Other verticals:
long standing status
quo
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why do the media
do this?
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Short answer:
they need to make money
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will Google
pull the
plug?
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why would Google
pull the plug?
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irrelevant
results?
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Google censoring
the news?
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Google news
broken
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Google
Ads
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what next?
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Follow me:
ZANGOOSE.DIGITAL
Thank you!
ZangooseD
IrishWonder https://www.linkedin.com/in/irishwonder/
https://www.linkedin.com/company/zangoose-digital/