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Track website traffic, bounce rate, even conversion using web analytics like Google Analytics. For the marketing
automation tools, track the email open rates, click-through rates, and conversion rates, and so on. Use analytics for
social media to help track engagement, reach, and conversion rates across channels.
To effectively measure cross-channel performance, follow these steps:
Define key performance indicators (KPIs) that are relevant across different channels.
Set up tracking for all relevant channels and ensure data is collected and stored correctly.
Analyze performance data to identify patterns and trends across channels.
Create visual reports using business intelligence tools to make the data easy to understand.