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Drew Powers

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Type Language =

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Typographer Family Avant Garde Style, Weight Gothic (Pro), Bold Designer(s) Herb Lubalin, Tom Carnase Year 1970–1977 Genre Sans serif Subgenre Geometric Digital Cut ITC (2005) X-height 75% 0054 0079 0070 006F 0067 0072 0061 0070 0068 0065 0072

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Lettering

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t y p o g r a p h y

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I think of myself an
 
 The thing I design is manufactured and it has a function:
 to be read, to convey meaning. INDUSTRIAL DESIGNER. Matthew Carter Georgia, Verdana, Tahoma, Kepler, Miller

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Scientific Method Observe Hypothesize Test Analyze 1 2 3 4

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Typographic
 Method 1. Observe 2. Categorize 3. Implement 4. Analyze

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1. Observe (and identify)

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Dirty Cheater

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Fonts In Use @typerelease @typographica

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2. Categorize

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Serif Sans serif T T

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⾠ WARNING! ¡ADVERTENCIA!

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1. Old Style 2. 3. 1400 – 1600 1600 – 1900 1900 – PRESENT Sans Serifs Modern Serifs

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Old Style 1 2 3 1400 – 1600

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1 2 3 Humanist (serif) Jensen Centaur 1400s Bembo

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1 2 3 Humanist Origins 1400s

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1 2 3 Garalde Garamond Caslon 1500s Palatino

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1 2 3 Garalde Timeless 1500s

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1 2 3 Modern Serifs 1600 – 1900

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1 2 3 Transitional mid 1700s – 1800s Baskerville Times

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1 2 3 Transitional Rational mid 1700s – 1800s

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1 2 3 Didone late 1700s – 1800s Didot Bodoni Walbaum

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1 2 3 Didone ELEGANCE late 1700s – 1800s

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1 2 3 Slab Serif 1800s Clarendon

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1 2 3 Slab Serif Commodity 1800s

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1 2 3 Q Q Q Q Q p p p p p e e e e e T T T T T

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ooo Humanist Garalde Transitional
 Didone
 Slab 1 2 3

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dddd Humanist Garalde Transitional Didone Slab 1 2 3

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1 2 3 Sans Serifs 1900 - present

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1816

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ca. 1880

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1900

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1 2 3 Grotesque late 1800s – 1900s Akzidenz-Grotesk Franklin Gothic Helvetica

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1 2 3 Grotesque Impartial late 1800s – 1900s

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1 2 3 Geometric 1920s – mid 1900s Futura Gotham DIN

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1 2 3 Geometric Futuristic 1920s – mid 1900s

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1 2 3 Humanist early 1900s Optima Gill Sans Verdana

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On the Typography of Flight-deck Documentation NASA, 1992

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1 2 3 Humanist Human early 1900s

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1 2 3 Sans serif G G G Q Q Q t t t 1900 - present

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Humanist Geometric Grotesque Slab Serif Didone Transitional Garalde Humanist

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3. Implement

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Carefully consider what the typography needs to before scrolling through that bloated font menu. KEN BARBERS House Industries ACCOMPLISH

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© biography design

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© charles s. anderson

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© tad carpenter

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© tad carpenter

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© allan peters

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© allan peters

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1. Legibility 2. Origin 3. Popularity

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4. Analyze

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time

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Typographic
 Method 1. Observe 2. Categorize 3. Implement 4. Analyze

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Thanks!