4D thinking in
Product Development
From nothing to your first customer while building
momentum towards your big vision
by Adam Bouchard with agilion.com
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Four dimensions
Product, Team, Customers, Time
Products
Features
product 1 product 2 product 3
Big vision product ecosystem
time
team
Major benefits
customers
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What is the least amount of effort to go from
nothing to first customers?
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Exercise #1
Make a list of features that solves the greatest user
benefit in your first product, in your big vision.
Products
Features
product 1 product 2 product 3
Big vision product ecosystem
time
customers
Major benefits
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Filter
Describe and filter only the
features that directly relate
to the main benefit of your
product.
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Prioritize
Determine most important
features
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Sequence
Build in such a way that a
user may begin testing your
application after the 1st
domino is knocked down.
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Exercise #2
Are you comfortable charging money for a customer to
use this 1st feature? Why?
Products
Features
product 1 product 2 product 3
Big vision product ecosystem
time
customers
Major benefits
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For resources and information please visit
agilion.com
!
Adam Bouchard
@adambouchard
Thank you.