Building Audiences with Video

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Building audiences with video Chris Savage - @csavage

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Friends making things Chris Savage - @csavage

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Funnels are Limiting Inherently sales focused Limit the potential audience The goal is to push

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We are social creatures

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Goals for this video Build trust Engage a wider audience Encourage sharing Chris Savage - @csavage

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not a buyer and that’s okay Teresa College student Chris Savage - @csavage

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Teresa receives an email Chris Savage - @csavage

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Chris Savage - @csavage

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Chris Savage - @csavage

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Growing the audience fills the funnel. Chris Savage - @csavage

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Our goals are aligned with our audience Chris Savage - @csavage

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Building audiences

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Building audiences

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Building audiences

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Where does video fit in? Chris Savage - @csavage

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Video encourages audience building Chris Savage - @csavage

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We are social creatures Video builds trust Chris Savage - @csavage

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Video scales people magictricks.com

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Video is about relationships Chris Savage - @csavage

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Making videos that work Chris Savage - @csavage

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Start (s)crappy Chris Savage - @csavage

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We are social creatures Keep it simple Chris Savage - @csavage

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We are social creatures Buy lights Use the camera you have Chris Savage - @csavage

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Buy lights!!!! bit.ly/lighting-kit Chris Savage - @csavage

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Put yourselves on camera Chris Savage - @csavage

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Make video consistently Chris Savage - @csavage

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Teach rather than sell Chris Savage - @csavage

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Build momentum Chris Savage - @csavage

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Take more chances Chris Savage - @csavage

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Chris Savage - @csavage

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Iterate #ftw Chris Savage - @csavage

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Chris Savage - @csavage This is not fun

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Chris Savage - @csavage This is way more fun

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Thanks! @csavage [email protected] ! wistia.com/learning