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POUR L’ENTREPRISE blend web mix 2014 LE FUTUR DU DESIGN VOYAGE AUX FRONTIÈRES DU DESIGN

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Hello I’m Hervé

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SAFE HARBOR Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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The Journey

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enterprise software is purpose-designed computer software used to satisfy the needs of an organization rather than individual users. – Wikipedia

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CRM ERP MDM CMS PSA RM RFQ EAM EMR KPI

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designers Developers

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designers Developers

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performance scalability robustness

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What about the User?

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+ User Login User Password > Register > Lost your password? Login

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What Am I doing Here?

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With enterprise software, if the experience is bad, The user has no other choice than to live with it.

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Complex doesn’t necessarily mean Complicated

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If you can't explain it simply, you don't understand it well enough. – Albert Einstein

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Discoveries

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Mobile First

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Translate the mental model from Consumer Apps to Enterprise Apps

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123 space return Z X C V B N M A S D F G H J K L Q W E R T Y U I O P

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The Future

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futurefriend.ly

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designing for the future while dealing with legacy The Challenge:

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API

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The interface is Your product

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salesforce.com bradfrostweb.com

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FACEBOOK React MOZILLA Brick TWITTER Flight SALESFORCE Lightning GOOGLE Polymer COMPONent FRAMEWORKS All leading Companies are investing in

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+ sfdc-styleguide.herokuapp.com

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Terminal $ yo [?] What would you like to do? (Use arrow keys) Run the Angular generator (0.7.1) Run the Cordova generator (0.0.5) Run the Foundation generator (0.5.0) Run the Heroku generator (0.0.7) Run the Mobile generator (1.0.0-alpha.1) ! Run the Polymer generator (0.0.9) Run the Webapp generator (0.4.9) (Move up and down to reveal more choices)

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+ sfdc-designer.herokuapp.com

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Platform Agnostic Design

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github.com/salesforce-ux/theo

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SASS/LESS/STYLUS LIGHTNING JSON (iPhone) XML (ANDROID) HTML (STYLE GUIDE) {

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{ "name": "COLOR_TEXT", "value": "#444", "category": "text-color", "comment": "Body text" } // Body text $color-text: #444; SASS THEO

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{ "name": "COLOR_TEXT", "value": "#444", "category": "text-color", "comment": "Body text" } THEO colorText = rgba(0,0,0,1) IOS

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The future is already here it's just not very evenly distributed – William Gibson

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@Dstroii http://speakerdeck.com/dstroii Thank you