Form < Function < Idea - Speaker Deck

Slide 1

Slide 1 text

Form ‹ Function ‹ Idea Design Session vol. 3 presented by Erin Standley July 10, 2012

Slide 2

Slide 2 text

THE TWO MOST ENGAGING POWERS OF AN AUTHOR ARE TO MAKE NEW THINGS FAMILIAR AND FAMILIAR THINGS NEW. —Samuel Johnson

Slide 3

Slide 3 text

FORM FUNCTION IDEA starts with this

Slide 4

Slide 4 text

FORM FUNCTION IDEA

Slide 5

Slide 5 text

1. Idea (concept) 2. Function (purpose) 3. Form (manifestation)

Slide 6

Slide 6 text

1. Idea (insight) 2. Function (utility) 3. Form (desire)

Slide 7

Slide 7 text

COMPLAINING ACCIDENTS HISTORY WTF IMAGES • What are you complaining about? • What’s your mom complaining about? • Computer Glitches • Freudian Slips • Fireworks Malfunctions • Political Goofs • Typos • What she reads • What she watches on TV • Her favorite kitchen gadgets • Her dreams • Her shoes • Art • Religion • War • Politics • Invention • Humans being humans • Animals being animals Idea Goldmines! YOUR MOM

Slide 8

Slide 8 text

What was important to other people? Why? (The why probably still applies today.) HISTORY

Slide 9

Slide 9 text

HE’S TIRED.

Slide 10

Slide 10 text

HE WAS CURIOUS. AND MAD.

Slide 11

Slide 11 text

HE WAS CURIOUS. AND MAD.

Slide 12

Slide 12 text

FEUDALISM. (PYRAMID SCHEME.) ((POWER.))

Slide 13

Slide 13 text

[INSERT FAVORITE OLD TIMEY ART]

Slide 14

Slide 14 text

If you have a reaction from it, take a moment to think about why. Then use that why for your own nefarious (or virtuous) purposes. WTF IMAGES

Slide 15

Slide 15 text

“TREND”

Slide 16

Slide 16 text

IGNORANCE? POINT OF VIEW?

Slide 17

Slide 17 text

“SENTIMENT”

Slide 18

Slide 18 text

“SENTIMENTAL”

Slide 19

Slide 19 text

SO, YOU GET STARTED...

Slide 20

Slide 20 text

No content

Slide 21

Slide 21 text

YOU’VE GOT NOTHING.

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

No content

Slide 24

Slide 24 text

Is the idea good? Go with your gut. If you like it or laugh at it or hate it, someone else will, too. WHAT’S YOUR REACTION TO IT? If they like it or laugh at it or hate it, someone else will, too. WHAT’S THEIR REACTION TO IT? And they don’t always make sense at first. NOT ALL GOOD IDEAS ARE EXCITING.

Slide 25

Slide 25 text

No content

Slide 26

Slide 26 text

IF YOU HAVE A FRAME OF REFERENCE TO JUDGE YOUR WORK...THEN YOU HAVE NOT VENTURED FAR ENOUGH INTO THE UNKNOWN. http://management.fortune.cnn.com/2012/06/28/the-benefits-of-courting-business-failure/

Slide 27

Slide 27 text

Reason your instinct.

Slide 28

Slide 28 text

IF YOU CAN’T EXPLAIN IT SIMPLY, YOU DON’T UNDERSTAND IT WELL ENOUGH.

Slide 29

Slide 29 text

IF YOU CAN’T EXPLAIN IT SIMPLY, YOU DON’T UNDERSTAND IT WELL ENOUGH. —Albert Einstein

Slide 30

Slide 30 text

Have the balls to make the call.

Slide 31

Slide 31 text

THE MOST POWERFUL ELEMENT IN ADVERTISING IS THE TRUTH. —William Bernbach

Slide 32

Slide 32 text

People just want to be cool.

Slide 33

Slide 33 text

We create... We create experiences that guide and moderate conversation between a company and an audience. The interaction between the company and audience is part of what creates the brand. We build brands through creating experiences. When we see a problem or a need or want for something, we build it. These our our products. We both reflect and create the world we live in. This goes for both brands, the culture-at-large and the culture at Phenomblue. experiences. products. culture.

Slide 34

Slide 34 text

No content