Focusing on mobile web @mrgnrdrck torsdag den 8. november 12 How many here are using desktop browsers? How many here are using mobile browsers? How many here are using other browsers? (TV, PlayStation, e-book)? How many people are building public facing web sites / web applications? How many here are using responsive designs? How many are building stuff mobile first? 

2012 – 863% mobile growth torsdag den 8. november 12 Mobile web is a growth market 

2012 – 863% mobile growth Source: completely made up stats torsdag den 8. november 12 Mobile web is a growth market 

History torsdag den 8. november 12 

torsdag den 8. november 12 

Bandwidth / Latency Bandwidth Latency (ms) 56K 56kbit/s 100+ ADSL ~24mbit/s 5-20 Fibre 1+ gbit/s 2-4 Edge 384kbit/s 600+ 3G 8mbit/s 70-500 4G 40+ mbit/s 100+ torsdag den 8. november 12 Satellite links Cable TV WiMAX 

CPU’s torsdag den 8. november 12 Moore’s law - Amount of transistors will double every two years 

torsdag den 8. november 12 Smartphone / Tablet CPUs are MUCH faster than my first internet connected PC 

True web history • Different screen resolutions • Different network capacity • Different CPU/GPU capacity • Different user input capabilities torsdag den 8. november 12 The web has always been fragmented The web will always be fragmented 

F*ck mobile! @mrgnrdrck torsdag den 8. november 12 Focusing on mobile is like building for IE6! 

torsdag den 8. november 12 Previous growth markets: - Applets - IE - Flash / Flex - Google Wave - Chrome ... too soon? The web is not built by growth projections but by craftsmanship and careful consideration The web is not a commercial market, it’s the fucking internet. WE are the internet, WE build the internet Let’s make an INCLUSIVE web for EVERYONE and for more than just today’s growth market 

• Focusing only on a growth market is like building for IE6 torsdag den 8. november 12 Previous growth markets: - Applets - IE - Flash / Flex - Google Wave - Chrome ... too soon? The web is not built by growth projections but by craftsmanship and careful consideration The web is not a commercial market, it’s the fucking internet. WE are the internet, WE build the internet Let’s make an INCLUSIVE web for EVERYONE and for more than just today’s growth market 

• Focusing only on a growth market is like building for IE6 • Applets torsdag den 8. november 12 Previous growth markets: - Applets - IE - Flash / Flex - Google Wave - Chrome ... too soon? The web is not built by growth projections but by craftsmanship and careful consideration The web is not a commercial market, it’s the fucking internet. WE are the internet, WE build the internet Let’s make an INCLUSIVE web for EVERYONE and for more than just today’s growth market 

• Focusing only on a growth market is like building for IE6 • Applets • IE / Netscape torsdag den 8. november 12 Previous growth markets: - Applets - IE - Flash / Flex - Google Wave - Chrome ... too soon? The web is not built by growth projections but by craftsmanship and careful consideration The web is not a commercial market, it’s the fucking internet. WE are the internet, WE build the internet Let’s make an INCLUSIVE web for EVERYONE and for more than just today’s growth market 

• Focusing only on a growth market is like building for IE6 • Applets • IE / Netscape • Flash / Flex torsdag den 8. november 12 Previous growth markets: - Applets - IE - Flash / Flex - Google Wave - Chrome ... too soon? The web is not built by growth projections but by craftsmanship and careful consideration The web is not a commercial market, it’s the fucking internet. WE are the internet, WE build the internet Let’s make an INCLUSIVE web for EVERYONE and for more than just today’s growth market 

• Focusing only on a growth market is like building for IE6 • Applets • IE / Netscape • Flash / Flex • Google Wave torsdag den 8. november 12 Previous growth markets: - Applets - IE - Flash / Flex - Google Wave - Chrome ... too soon? The web is not built by growth projections but by craftsmanship and careful consideration The web is not a commercial market, it’s the fucking internet. WE are the internet, WE build the internet Let’s make an INCLUSIVE web for EVERYONE and for more than just today’s growth market 

• Focusing only on a growth market is like building for IE6 • Applets • IE / Netscape • Flash / Flex • Google Wave • “This site only works in Chrome” torsdag den 8. november 12 Previous growth markets: - Applets - IE - Flash / Flex - Google Wave - Chrome ... too soon? The web is not built by growth projections but by craftsmanship and careful consideration The web is not a commercial market, it’s the fucking internet. WE are the internet, WE build the internet Let’s make an INCLUSIVE web for EVERYONE and for more than just today’s growth market 

Thank you! @mrgnrdrck torsdag den 8. november 12