プロダクトマーケティングマネージャー（PMM）との協働によるPM業務の分業と専門化 / What Is Product Marketing?

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CONFIDENTIAL ϓϩμΫτϚʔέςΟϯάϚωʔδϟʔ ͱͷڠಇʹΑΔ1.ۀ຿ͷ෼ۀͱઐ໳Խ 5VF ϓϩμΫτϚωʔδϟʔΧϯϑΝϨϯεʙݟ͑ͳ͍ະདྷΛϦʔυ͢ΔϓϩμΫτϚωδϝϯτʙ ॏদ༟ࡾ!THNUZ[ 4NBSU)3ϓϩμΫτϚʔέςΟϯάϚωʔδϟʔ

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ॏদ༟ࡾ גࣜձࣾ4NBSU)3ϓϩμΫτϚʔέςΟϯάϚωʔδϟʔ ৽ଔͰQJYJWʹೖࣾɻϓϩμΫτϚωʔδϟʔͱͯ͠$UP$&$ͳͲɺෳ ਺ͷ৽نࣄۀ্ཱͪ͛Λखֻ͚Δɻ೥݄ʹਓࣄ޲͚4BB4Λ։ ൃ͢Δ4NBSU)3ʹೖࣾɻϓϩμΫτϚωʔδϟʔͱڠಇ͢ΔϓϩμΫ τϚʔέςΟϯάϚωʔδϟʔʹϙδγϣϯΛҠ͠ɺਓࣄ৘ใΛ׆༻ ͠૊৫ͷྗΛ޲্ͤ͞Δ৽نαʔϏεΛاըɾ։ൃ͍ͯ͠Δɻ CONFIDENTIAL

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CONFIDENTIAL ू·Δ ஝·Δ ׆༻Ͱ͖Δ 4NBSU)3͸ ਓࣄ৘ใ͕ʮू·Γɾ஝·ͬͯɾ׆༻Ͱ͖Δʯ Ϋϥ΢υܕιϑτ΢ΣΞͰ͢ɻ

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© SmartHR, Inc. / Conﬁdential - Not to be disclosed or distributed to third parties. 4 ಇ͘͢΂ͯͷਓͷੜ࢈ੑ޲্΁ ࿑຿؅ཧͷ࠷దԽ શैۀһͷۀ຿ޮ཰Խ ίετ࡟ݮ ๏ྩ९क ਓࣄ৘ใͷ੔උ ਓࣄ৘ใͷ੔උ ैۀһͻͱΓͻͱΓͷੜ࢈ੑ޲্ͱਓࣄ৘ใͷ׆༻ʹΑΔ૊৫ͷੜ࢈ੑ޲্ͷͨΊʹ ۀ຿ޮ཰Խʙਓࡐ׆༻·Ͱ෯޿͘αʔϏεΛ͝ఏڙ͍ͨ͠·͢ ࿑຿؅ཧͷ࠷దԽ શैۀһͷۀ຿ޮ཰Խ ίετ࡟ݮ ๏ྩ९क ਓࣄ৘ใͷ੔උ ਓࣄ৘ใͷ੔උ ࿑຿؅ཧͷ࠷దԽ શैۀһͷۀ຿ޮ཰Խ ίετ࡟ݮ ๏ྩ९क ਓࣄ৘ใͷ׆༻ φϨοδϚωδϝϯτͷਪਐ

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ϓϩμΫτϚʔέςΟϯάϚωʔδϟʔ ʢ1..ʣͱ͸ͳʹ͔

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1..ͱ͸ͳʹ͔ w ͲͷΑ͏ͳϓϩμΫτ͕ചΕΔ͔Λߟ͑ɺͦͷϓϩμΫτΛച Δํ๏ΛܾΊΔ w ϢʔβʔͷજࡏχʔζΛݟ͚ͭग़͠ɺͦͷχʔζΛຬͨ͢Α͏ ͳϓϩμΫτͷ֓೦΍ചΔํ๏Λߟ͑ɺͦͷചΓ্͛ʹରͯ͠ ੹೚Λ࣋ͭ 1..ͷ໾ׂͷఆٛ

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1..ͱ͸ͳʹ͔ 1.ۀ຿Λ෼୲͢Δ͜ͱʹΑΓεςʔΫϗϧμʔΛݮΒ͢

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1..ͱ͸ͳʹ͔ ग़యɿӦۀޮ཰Λ࠷େԽ͢Δʮ5IF.PEFMʯʢβɾϞσϧʣͷ֓೦ͱ࣮ફ IUUQTXXXTBMFTGPSDFDPNKQIVCTBMFTUIFNPEFM 5IF.PEFMʹΑΔ෼ۀ

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1..ͱ͸ͳʹ͔ ϓϩμΫτϚωδϝϯττϥΠΞϯάϧ͔ΒݟΔ໾ׂ෼୲

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1..ͱ͸ͳʹ͔ 4NBSU)3Ͱͷମ੍

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1..ͱ͸ͳʹ͔ 1..͸ϚʔέςΟϯά૊৫ͷҰ໾ׂʁ ɾاۀʢ͋Δ͍͸࣌୅ɺϑΣʔζɺϏδωεϞσϧʣʹΑͬͯ໾ׂ ͷఆٛ͸ҟͳΔ͕ɺ1.ۀ຿Λ෼Խͤͨ͞ͱߟ͑Δͷ͕ࣗવ ɾ*/41*3&%ʹ΋هࡌ͕͋Δ͕ɺϓϩμΫτϚʔέςΟϯά͕͍ͳ ͍৔߹ɺ͜ͷۀ຿͸1.͕୲͏έʔε͕ଟ͍ͱߟ͑ΒΕ͍ͯΔ͠ɺ 1.1..ͷڥքઢʹ͍ͭͯݕ౼͢Δهࣄ΋ଟ͘ॻ͔Ε͍ͯΔ

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෼ۀʹΑΔϝϦοτɾσϝϦοτ

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෼ۀʹΑΔϝϦοτɾσϝϦοτ ઐ໳ੑΛ্͛Δ͜ͱ͕Ͱ͖Δ

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෼ۀʹΑΔϝϦοτɾσϝϦοτ ίϛϡχέʔγϣϯͷίετɾ೉қ౓্͕͕Δ

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1..ͷۀ຿

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1..ͷۀ຿ 1..ͷ੹೚ ग़యɿ4UBUFPG1SPEVDU.BSLFUJOH1SPEVDU.BSLFUJOH"MMJBODF

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1..ͷۀ຿ 1..ͷ֤εςʔδͰͷ໾ׂ

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1..ͷۀ຿ ࣮ࡍͷέʔε

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Ͳ͏͍͏৔߹ʹ1..Λஔ͘ͱΑ͍͔

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Ͳ͏͍͏৔߹ʹ1..Λஔ͘ͱΑ͍͔ 1..ͷॴଐاۀ͸͕## ग़యɿ4UBUFPG1SPEVDU.BSLFUJOH1SPEVDU.BSLFUJOH"MMJBODF

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Ͳ͏͍͏৔߹ʹ1..Λஔ͘ͱΑ͍͔ 1..ͷ͕4BB4ϓϩμΫτΛѻ͏ ग़యɿ4UBUFPG1SPEVDU.BSLFUJOH1SPEVDU.BSLFUJOH"MMJBODF

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Ͳ͏͍͏৔߹ʹ1..Λஔ͘ͱΑ͍͔ ϛυϧεςʔδ͔Β1..͕ஔ͔ΕΔ͜ͱ͕ଟ͍ ग़యɿ4UBUFPG1SPEVDU.BSLFUJOH1SPEVDU.BSLFUJOH"MMJBODF

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Ͳ͏͍͏৔߹ʹ1..Λஔ͘ͱΑ͍͔ 4NBSU)3ͷࣄྫ ɾ୭͕৽ϓϩμΫτͷશମച্ʹ੹೚Λ࣋ͭͷ͔ʁ ɾ୭͕ސ٬΁ͷϝοηʔδΛܾΊɺ8FCαΠτ΍Ӧۀࢿྉʹམͱ͠ࠐΉͷ͔ʁ ɾ୭͕Ϗδωεଆͷࢹ఺Ͱػೳ։ൃͷ༏ઌॱҐΛܾΊΔͷ͔ʁ ˰ʮͨΒ͍ʯ͕ճ·ΘͬͨΒ৽ϙδγϣϯͷ߹ਤ ग़యɿʮͨΒ͍ʯ͕ճ·ΘͬͨΒ৽ϙδγϣϯͷ߹ਤ IUUQTCMPHTIPKJNJZBUBDPNFOUSZ

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Ͳ͏͍͏ਓ͕1..ʹ޲͍͍ͯΔ͔

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Ͳ͏͍͏ਓ͕1..ʹ޲͍͍ͯΔ͔ 1..͸ϚʔέςΟϯάܦݧऀ͕ଟ͍ ग़యɿ4UBUFPG1SPEVDU.BSLFUJOH1SPEVDU.BSLFUJOH"MMJBODF

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Ͳ͏͍͏ਓ͕1..ʹ޲͍͍ͯΔ͔ 1.ͷܦݧΛ׆͔͠ͳ͕ΒϏδωεྖҬʹಛԽ ɾސ٬ͱ઀఺Λ͍࣋ͪͨํ ɾͦͷਓͨͪͷͨΊʹͳʹΛͭ͘Δ΂͖͔ߟ͍͑ͨํ ɾച্ʹ੹೚Λ͍࣋ͪͨํ

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Ͳ͏͍͏ਓ͕1..ʹ޲͍͍ͯΔ͔ 4NBSU)3Ͱ͸1.1..ΛઈࢍืूதͰ͢ʂ 1. 1..

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͍͞͝ʹ ·ͱΊ ɾ1.ۀ຿͸ۀ຿ྔ͕ଟ͗͢ΔͷͰ෼ۀ͕ਐΜͰ͍͘ ɾಛʹ4BB4ʹ͓͍ͯ͸͜ͷྲྀΕ͸Ճ଎͍ͯ͘͠ ɾ෼ۀʹΑΓΞ΢τϓοτͷ࣭͸্͕Δ ɾݱࡏ1.ͱͯ͢͠΂ͯͷۀ຿Λ΍͍ͬͯΔਓͰɺ ɹϏδωεαΠυ΁ͷؔ৺͕ڧ͍ํʹ1..͸Φεεϝ