Understanding Mobile Context

Slide 1

Slide 1 text

UNDERSTANDING MOBILE CONTEXT Mobile Brand Masterclass webcredible > customer experience design 22 October 2013

Slide 2

Slide 2 text

Mobile projects at Webcredible 2 webcredible > customer experience design

Slide 3

Slide 3 text

3 webcredible > customer experience design Your mobile service (app or website)

Slide 4

Slide 4 text

The context myth 4 webcredible > customer experience design Mobile context “Waiting at the bus stop, only has 5 minutes, will get interrupted when the bus arrives” Desktop context “Doing some serious work, very much concentrated”

Slide 5

Slide 5 text

Agenda 5 webcredible > customer experience design •  What is context? •  Why should you care? •  How can you examine it?

Slide 6

Slide 6 text

WHAT IS CONTEXT? 6 webcredible > customer experience design

Slide 7

Slide 7 text

Activity DETAILS framework 7 webcredible > customer experience design Your mobile service (app or website) Device Time Social Location Individual Environment http://www.cennydd.co.uk/2013/designing-with-context

Slide 8

Slide 8 text

WHY SHOULD YOU CARE? 8 webcredible > customer experience design

Slide 9

Slide 9 text

Example – a recipe app 9 webcredible > customer experience design

Slide 10

Slide 10 text

Two very different contexts of use 10 webcredible > customer experience design

Slide 11

Slide 11 text

Shopping at the supermarket 11 webcredible > customer experience design Shopping alone with nobody to help, only one hand free (holding the basket in the other), don’t want to waste too much time

Slide 12

Slide 12 text

Cooking at home 12 webcredible > customer experience design Not in a big rush but keeping an eye at mutliple things at a time, dirty hands, keeping phone at a distance to avoid splashing liquids on it.

Slide 13

Slide 13 text

Shopping at the supermarket 13 webcredible > customer experience design

Slide 14

Slide 14 text

Cooking at home 14 webcredible > customer experience design

Slide 15

Slide 15 text

Cooking at home 15 webcredible > customer experience design

Slide 16

Slide 16 text

HOW TO EXAMINE CONTEXT? 16 webcredible > customer experience design

Slide 17

Slide 17 text

Contextual observation 17 webcredible > customer experience design

Slide 18

Slide 18 text

Diary study 18 webcredible > customer experience design

Slide 19

Slide 19 text

19 webcredible > customer experience design "Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan." Eliel Saarinen, Finnish architect, 1873-1950

Slide 20

Slide 20 text

Alexander Baxevanis Senior UX Consultant [email protected] 020 7423 6333 @futureshape on Twitter Thank you webcredible > customer experience design 20