Slide 23
Slide 23 text
Interpreting interaction
GPS ZPVSTFMG UIBU UIF DPODMVTJPOT EPOU TVCTUBOUJBMMZ DIBOHF
ćF NBJO FČFDU NPEFM JT BTTVNJOH OBJWF ĘBU QSJPST
#J ∼ /PSNBM(µJ, σ)
µJ = α + βX
XJ + βT
TJ
"OE UIF GVMM JOUFSBDUJPO NPEFM JT BMTP BTTVNJOH OBJWF ĘBU QSJPST
#J ∼ /PSNBM(µJ, σ)
µJ = α + βX
XJ + βT
TJ + βXT
XJ
TJ
XIFSF #J JT UIF WBMVF PG '**( PO SPX J
XJ JT UIF WBMVF PG 2/
.# *N MFBWJOH UIF DBUFHPSJDBM WBSJBCMF PVU PG UIJT BOBMZTJ
TJODFSF BOBMZTJT SFRVJSFT JU ćF QPJOUT * XJTI UP NBLF EPOU EFQFO
'JUUJOH UIF NPEFMT XJUI (+ JT KVTU BT ZPV NJHIU FYQFDU
(ǂǏǁ ʄǤ (+ǭ
'$./ǭ
'**(. ʋ )*-(ǭ (0 ǐ .$"( Ǯ ǐ
(0 ʋ ɾ 2Ƿ2/ - ɾ .Ƿ.#
Ǯ ǐ
/ʃ ǐ
./-/ʃ'$./ǭʃ( )ǭɠ'**(.Ǯǐ2ʃƻǐ.ʃƻǐ.$"(ʃ.ǭɠ'**(
(ǂǏǂ ʄǤ (+ǭ
'$./ǭ
• a: Mean blooms when water = shade = 0. Here, when water
and shade at average values.
• bw: Change in blooms per unit change water, when shade = 0
• bs: Change in blooms per unit change shade, when water = 0
• bws: Interaction! Negative? Don’t even try. Just plot.
= α.
ćF JOUFSDFQU BDUVBMMZ NFBOT TPNFUIJOH
XIFO ZPV DFOUFS UIF QSFEJDUPST *U CFDPNFT UIF
HSBOE NFBO PG UIF PVUDPNF WBSJBCMF
( )ǭɠ'**(.Ǯ ćJT FBTF PG JOUFSQSFUBUJPO BMPOF JT
B HPPE SFBTPO UP DFOUFS QSFEJDUPS WBSJBCMFT
4P IPX DBO XF SFBE UIFTF JNQSPWFE
DFOUFSFE FTUJNBUFT )FSFT UIF UBCMF PG FTUJNBUFT
3
+- $.ǭ(ǂǏDŽǮ
) / 1 ƽǏǀɳ DŽǂǏǀɳ
ƼƽDŽǏƻƼ ǃǏǁǂ ƼƼƽǏƻƼ ƼƿǁǏƻƻ
2 ǂƿǏDŽǁ ƼƻǏǁƻ ǀƿǏƼǃ DŽǀǏǂƿ
. ǤƿƼǏƼƿ ƼƻǏǁƻ ǤǁƼǏDŽƽ ǤƽƻǏƾǁ
2. ǤǀƼǏǃǂ ƼƽǏDŽǀ ǤǂǂǏƽǀ ǤƽǁǏƿDŽ
.$"( ƿǀǏƽƽ ǁǏƼǀ ƾƾǏƼǂ ǀǂǏƽǃ
"OE IFSF BSF KVTUJĕBCMF SFBEJOHT PG FBDI
• ćF FTUJNBUF
α
JT UIF FYQFDUFE WBMVF PG '**(. XIFO CPUI 2/ - BOE .# BSF
BU UIFJS BWFSBHF WBMVFT ćFJS BWFSBHF WBMVFT BSF CPUI [FSP
CFDBVTF UIFZ XFSF
DFOUFSFE CFGPSF ĕUUJOH UIF NPEFM
• ćF FTUJNBUF 2
βX
JT UIF FYQFDUFE DIBOHF JO '**(. XIFO 2/ - JODSFBTFT CZ
POF VOJU BOE .# JT BU JUT BWFSBHF WBMVF PG [FSP
ćJT QBSBNFUFS EPFT OPU UFMM ZPV
UIF FYQFDUFE SBUF PG DIBOHF GPS BOZ PUIFS WBMVF PG .# ćJT FTUJNBUF TVHHFTUT
UIBU XIFO .# JT BU JUT BWFSBHF WBMVF
JODSFBTJOH 2/ - JT IJHIMZ CFOFĕDJBM UP
CMPPNT
• ćF FTUJNBUF .
βT
JT UIF FYQFDUFE DIBOHF JO '**(. XIFO .# JODSFBTFT CZ POF
VOJU BOE 2/ - JT BU JUT BWFSBHF WBMVF PG [FSP
ćJT QBSBNFUFS EPFT OPU UFMM ZPV
UIF FYQFDUFE SBUF PG DIBOHF GPS BOZ PUIFS WBMVF PG 2/ - ćJT FTUJNBUF TVHHFTUT