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Feedback that is outsourced, irregular, and overly quantitative is not feedback... ! ...it’s noise.
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Useful feedback is gathered by you, on a regular basis, and is qualitative.
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Who is coming to my website?
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Where are they coming from?
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What content are they consuming?
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How are they engaging with that content?
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What can I do to improve their experience?
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The answers to these questions are not numbers!
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There are no independently meaningful metrics. 1.
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There are no independently meaningful metrics. 1. Anything can be a source of data. 2.
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↓ Robots
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↓ People
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Google Analytics in Three Steps
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Step 1: Visitors
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Step 2: Traffic Sources
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Step 3: Content
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Step One: Visitors
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Step Two: Traffic Sources
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Step Three: Content
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← 50% of 31,379?
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← Bounce rate does not apply to Pageviews!
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→ Bounce rate applies to Entrances!
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Avoid analytics myopia!
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Simple Usability Testing
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→ A quiet space
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↓ A computer
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→ A webcam
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→ Screen- capture software
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↓ A volunteer
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← A moderator
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A test plan ↑
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Goal-Focused Tests
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← Homepage Orientation Step 1. Details: ! 1-2 minutes No clicking! ! Question: ! What is this website about?
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← 2-3 Goal- Focused Tasks Step 2. Details: ! 1-2 minutes each ! !
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Questioning and Bias
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Ten-Second Tests
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← 0:10 to view, then hide page Process : Questions: ! What was the page about? ! Was the page trustworthy? ! What stood out? ! !
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Design can be the difference between a conversion and a bounce!
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Great, but how do I convince my boss?
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Thank You! Get in touch: @chrbutler newfangled.com/signup → Also, I have a book