@laura_yarrow
Welcome to UX Coffee
A community about human centred design
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@laura_yarrow
Is everyone ok with me taking some photos?
Thank you to our generous hosts
We have two talks tonight
Some housekeeping:
Networking afterwards
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Evangelising UX
@laura_yarrow
Evangelising UX
Getting buy-in for
human centred design
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Evangelising UX is hard
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Did you know that when you
got involved in UX that you
joined a religion?
HALLELLUJAH!!!11
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Heretics!
Dissenters!
Sinners!
Nonbelievers!*
*I spend a lot of time on thesaurus.com
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U
X
holiness
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Scenario 1
Scenario 2
Scenario 3
UX is not your job, but you believe in it
UX is your job, but no one understands it
UX is your job, with some advocates
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Getting budget
Stakeholder time and attention
Preventing support issues
Being taken seriously
Educating stakeholders
Common issues (non-exhaustive!):
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Active
collaboration
Dark arts
manipulation
Intrigue and
mystery
Education and
empowerment
Undercover
activities
Evangelism Scale
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Active
collaboration
Dark arts
manipulation
Intrigue and
mystery
Education and
empowerment
Undercover
activities
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Spend less time with
designers and UX folk
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Run stakeholder
interviews
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Bring key
stakeholders
along to research
and testing
Image credit: http://mediationblog.kluwerarbitration.com
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Videos and live streams
of research sessions
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Active
collaboration
Dark arts
manipulation
Intrigue and
mystery
Education and
empowerment
Undercover
activities
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Lunch-n-learns
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Start conference club
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User
insights
wall
Image thanks to https://www.govcms.gov.au/news/user-insights-
board-user-feedback-improves-govcms
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Screenshot
forensics
Image thanks to userfocus.com
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Give credit to those
that deserve it
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UX Maturity
tracker
Scott Plewes’ UX Maturity Model for
Companies Seeking Competitive
Advantage
More information from:
https://www.uxmatters.com/mt/archives/2013/12/
applied-ux-strategy-part-1-maturity-models.php
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Display a UX
mission statement
What you do
How you do it
Who you do it for
How it helps them
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Display a UX
mission statement
We run at least one face to face
research session with end users per month,
to help the development team understand
who they are creating the product for, so we
can co-create the best experience for
them.
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Active
collaboration
Dark arts
manipulation
Intrigue and
mystery
Education and
empowerment
Undercover
activities
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Start decorating a
room
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Public testing
schedule
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Active
collaboration
Dark arts
manipulation
Intrigue and
mystery
Education and
empowerment
Undercover
activities
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Hallway evangelism
and collaboration
I’m so glad I
bumped into you, I
wanted your feedback
and opinion on…
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Gathering metrics
and analytics data
This form isn’t performing very well, X
% of users drop out at this field. Lets
experiment with this…
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Active
collaboration
Dark arts
manipulation
Intrigue and
mystery
Education and
empowerment
Undercover
activities
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Come and watch my
usability test…
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Plant the seed
of fear
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Keep score
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"What the peasant
doesn’t know, he
will not eat”
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Active
collaboration
Dark arts
manipulation
Intrigue and
mystery
Education and
empowerment
Undercover
activities
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I'm interested to hear what has
(and hasn’t) worked for you
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Go spread the good word.
I believe!
Thank you for listening
Any questions?