エンジニアの個人ブランディングと技術組織

by Takafumi ONAKA

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ΤϯδχΞͷݸਓϒϥϯσΟ ϯάͱٕज़૊৫ :"1$+BQBO0OMJOF JEPOL

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ࣗݾ঺հ w େ஥ೳ࢙BLBJEPOL w גࣜձࣾ͸ͯͳνʔϑΤϯδχΞ w ϊϕϧνʔϜॴଐ w νʔϜͰ͸8FCΞϓϦέʔγϣϯΤϯδχΞɺ   ٕज़άϧʔϓશମͰ͸ϚωʔδϟۀΛ΍͍ͬͯ·͢

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࡞ۀϝϞɺॻ͍ͯ·͔͢ʁ

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ྫ͑͹๻͕ࡢ೔ॻ͍ͨϝϞ w 50%0ͳΜ͔ຒΊ·͢

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೔ʑֶΜͰ͍͘   ΤϯδχΞਓੜ

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͔ͤͬ͘ձࣾͳͷͰ   ޮ཰తʹֶͼ͍ͨ

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φϨοδϚωδϝϯτ w ͏Μ͵Μ͔Μ͵Μ

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άϧʔϓ΢ΣΞͷ৭Μͳܗ w ͸ͯͳάϧʔϓ w FTB w /PUJPO w $PO fl VFODF w 4DSBQCPY w FUDʜ

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άϧʔϓ΢ΣΞͷ৭Μͳܗ w ͸ͯͳͷ৔߹͸ɺ͸ͯͳάϧʔϓ ࣾ಺൛ ͱ4DSBQCPY w ͲͪΒ΋4MBDLʹ࿈ܞ͍ͯ͠Δ w هࣄΛॻ͍ͨΒFOHJOFFSʹྲྀ͢

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ߴೱ౓Ͱઁऔ͢ΔͨΊͷ   ٕज़ษڧձ

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͸ͯͳͷٕज़ษڧձ IUUQTEFWFMPQFSIBUFOBTUB ff DPNBSDIJWF w ೥͔Β։࠵͍ͯ͠Δʁ w ೥ʹϦϒʔτͯ͠ݱࡏͷܗʹ w ຖि໦༵೔ w ΄΅ΤϯδχΞશһࢀՃ w ٕज़૊৫ͱͯ͠ͷप஌΍ڞ༗΋ߦΘΕΔ

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͸ͯͳͷٕज़ษڧձ w ʮࠓ݄ͷϗοττϐοΫεʯίʔφʔ w ίϩφՒͰࣾ಺ͷԣͷܨ͕Γ͕ബ·Γɺ   ஌ݟ͕αΠϩԽ͞Ε͖ͯͨ w ϝϞͷ࠶์ྲྀ w શهࣄΛಡΉ৘ใδϟϯΩʔ͚ͩͰ͸ͳ͍ w ϝϞҎલͷ஌ݟͷ࠶์ྲྀ w શνϟϯωϧΛಡΉ৘ใδϟϯΩʔ͚ͩͰ͸ͳ͍ IUUQTUIJTBFSFBMPSHFOUSZ

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͜͜·Ͱͷ·ͱΊ w ݸਓͷ஌ݟΛɺ͏·͘૊৫ͷ஌ݟʹ͍ͨ͠ w φϨοδϚωδϝϯτ w ि࣍ͷࣾ಺ษڧձͱ͍͏৔ w ͍ΘΏΔτʔΫҎ֎ʹ΋໾ׂ͕͋Δ w ϑϩʔ৘ใΛूΊͯ࠶์ྲྀ͢Δ w จࣈʹͳΔҎલͷ஌ݟΛूΊΔ

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ϑϩʔͱετοΫ w 50%0ϒϩάΛॻ͍ͨΒ4MBDLʹྲྀΕͯɺͦΕΛΪϕϯͰ·ͱΊ ௚͢ͱخ͍͠ʂతͳֆ

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ݸਓϒϩάͷٕज़هࣄ΋   ͜ͷαΠΫϧʹࡌͤΔ

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Φʔϓϯωε w զʑ͸ΠϯλʔωοτΛ௨ֶͯ͡ΜͰɺࣄۀΛӡӦͰ͖͍ͯΔͷͩ ͔ΒɺΠϯλʔωοτʹؐݩ͢Δɺͱ͍͏ߟ͑ํ ֶͼଓ͚Δ͜ͱͱɺͦͷաఔͰಘͨ͜ͱΛϐϡΞͱ΋͍͑Δଶ౓ͰΦʔ ϓϯʹ͠ଓ͚Δ͜ͱ͕ɺ͸ͯͳͱɺ͸ͯͳͷΤϯδχΞΛ੒௕͖ͤͯ͞ ͨͱࢥ͍ͬͯΔͷͰɺେ੾ʹ͍͖͍ͯͨ͠Ձ஋؍Ͱ͢ɻ IUUQTEFWFMPQFSIBUFOBTUB ff DPNFOUSZWBMVFT

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ϐϡΞͱ΋ݴ͑Δଶ౓ w ձࣾͷϒϩάΑΓ΋ɺݸਓͷϒϩάͷํ͕ϋʔυϧ͕௿͍ w هࣄͳ͍ͬͯͳ͍ٕज़ϝϞͷஈ֊Ͱެ։͞Ε΍͍͢ w ͲΜͳ৔ॴͰॻ͔Εͨ΋ͷͰ΋ɺελοϑ͕ॻ͍ͨ΋ͷͰ͋Ε͹ɺ ͔ͤͬ͘ͳͷͰ஌ݟΛڞ༗͍ͨ͠ w ϓϥΠϕʔτͱ࢓ࣄͷ੾Γ෼͚೉͍͠໰୊ w ۀ຿தʹॻ͍ͨίʔυͰ΋(JU)VCݸਓΞΧ΢ϯτͰެ։0,

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ϑϩʔͱετοΫݸਓϒϩά൛ w 50%0ݸਓϒϩάΛॻ͍ͨΒ4MBDLʹྲྀΕͯɺͦΕΛΪϕϯͰ· ͱΊ௚͢తͳֆ

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͜ͷͨΊʹ΍͍ͬͯΔ͜ͱ w ೖࣾ࣌ʹϒϩά63-ΛूΊΔ w ৽ணΛϙʔϦϯάͯ͠ w ٕज़هࣄ͔Ͳ͏͔Λ൑ఆͯ͠ w 4MBDLʹྲྀͯ͠ w ຖ݄·ͱΊΔ

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ೖࣾ࣌ͷّࣜ w શһͷΞ΢τϓοτઌΛ:".-ͱ͍ͯ࣋ͬͯ͠Δ w ೖࣾ࣌ʹɺࣗ෼ͷϒϩά΍εϥΠυ౤ߘઌΛ଍ͯ͠13Λग़͢ - owner: onk url: https://onk.hatenablog.jp/ kind: hatenablog - owner: onk url: https://www.slideshare.net/takafumionaka/ kind: slideshare - owner: onk url: https://blog.onk.ninja/ kind: other

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ݸਓϒϩάΛϙʔϦϯά͢Δ w ֤ϒϩά63-͔Βɺ344"UPNϑΟʔυΛऔಘ w ϑΟʔυʹ৽نهࣄؚ͕·Ε͍ͯΕ͹ޙଓͷॲཧ΁ 50%0ߏ੒ਤ

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ٕज़هࣄ൑ఆ w ݸਓϒϩάʹ͸ΈΜͳ೔ه΋ॻ͍͍ͯΔ w ೔ه͸ंͩͬͨΓ௼ΓͩͬͨΓҭࣇͩͬͨΓ75VCFSͩͬͨΓͱɺ ·͊ຊ౰ʹ೔هͰɺFOHJOFFSʹྲྀ͢ʹ͸ͪΐͬͱϊΠδʔͳͷ Ͱɺٕज़هࣄ͚ͩʹߜΓࠐΈ͍ͨ w ҙ֎ͱ*5ͬΆ͍୯ޠϦετʹରͯ͠ͷਖ਼نදݱϚονͰਫ਼౓͕ग़Δ w ِཅੑ͕͋ͬͯ΋ɺ4MBDLʹϊΠζ͕ͨ·ʹྲྀΕΔఔ౓

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4MBDLʹྲྀͯ͠ 50%0ը૾

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ຖ݄·ͱΊΔ w ߹ܭμϝʔδΛ༩͑ͨΒϨΠυϘεʹউͯΔɺͱ͍͏ઃఆ

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ϑϩʔͱετοΫݸਓϒϩά൛ w 50%0ݸਓϒϩάΛॻ͍ͨΒ4MBDLʹྲྀΕͯɺͦΕΛΪϕϯͰ· ͱΊ௚͢తͳֆ

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Φʔϓϯωεͷํ๏ w ٕज़ϒϩάҎ֎ʹ΋ w ొஃ w ࣥච w 044׆ಈ w :PV5VCFʁ w FUDʜ

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044׆ಈΛ์ྲྀ͢Δ w 044(VJMEͷ঺հ IUUQTUBSBPIBUFOBCMPHDPNFOUSZ ʮࠓ݄͸͜Ε͚ͩͷਓ͕ͨͪ044ߩݙͯ͠·ͨ͠ʯͱ ͍͏ͷ͕΍Γ͔ͨͬͨͷͰ ࣾ಺ษڧձʹίʔφʔΛઃ ͚ͯڞ༗͢Δ͜ͱʹͨ͠

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ݸਓϒϩά͔   ձࣾͷϒϩά͔

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ղ͸͍࣋ͯͯͳ͍ w ۀ຿ͳΒձࣾʹॻ͍ͯཉ͍͠ʁ w ͪΐͬͱͨ͠ࢥ͍͖ͭΛݸਓϒϩάʹॻ͘ͷ͸ࢭΊΔඞཁ͕ແ͍ w ձࣾͷϒϩάͩͱ͋Δఔ౓ͷ௕͕͞ඞཁͦ͏Ͱɺϋʔυϧ͸ʮ͋ Δʯ w ٯʹձࣾͷ؃൘Λഎෛ͏͜ͱͰهࣄ͕ϒϥογϡΞοϓ͞ΕΔ w ݸਓϒϩάΑΓ΋ձࣾͷϒϩάͷํ͕ಡऀ͕ଟ͍

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ݸਓϒϩά͔Β๲Β·ͤΔ w ͪΐͬͱͨ͠ࢥ͍͖ͭ͸ɺॻ͖΍͍͢ͱ͜Ζʹॻ͍ͯཉ͍͠ w ҙࣝͯ͠ਂ۷ΓΛ͢Δͱձࣾͷϒϩάʹॻ͚Δਂ͞ʹͳΔ w ྺ࢙తܦҢΛௐ΂Δͱ͔ w ྨࣅͷιϑτ΢ΣΞͱൺֱ͢Δͱ͔

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౤ߘऀผը໘ w ձࣾͷϒϩάʹॻ͘ͱɺࣗ෼ͷϙʔτϑΥϦΦʹؚΊͮΒ͘ͳΔʁ w ࣗ෼ͷ৔ॴ ϒϩά ʹॻ͔Ε͍ͯͳ͍ͷͰ w ͸ͯͳϒϩά͸ɺ౤ߘऀผͷBSDIJWFϖʔδ΍344͕͋Δ w ϙʔτϑΥϦΦʹ૊ΈࠐΈ΍͍͢ w Ͳ͏ͧɺ͝ར༻͍ͩ͘͞ɻ

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๻Β΋೰ΜͰ͍Δ w ٕज़ϒϩάͷӡӦʹ೰ΜͩΒ͸ͯͳϒϩά%FW#MPHϓϥϯ΁Ͳ͏ͧ w %FW#MPHӡӦίϛϡχςΟ4MBDL͕͋ΔͷͰɺҰॹʹ೰Έ·͠ΐ͏

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)VCͱ͍͏બ୒ࢶ w ձࣾͷϒϩάͰ͸ͳ͘ɺݸਓϒϩάͷू߹ମ w ࣮ମ͸ݸਓϒϩάଆʹࣥච͠ɺձࣾͷϒϩά͸ϑΟʔυΞάϦήʔ λ w ݸਓͷϒϥϯσΟϯάͱɺձࣾͷ໨తͷં஭఺ w ݸਓͷू߹ͱͯ͠ͷٕज़ίϛϡχςΟͱ͍͏֮ࣗΛ࣋ͪ΍͍͢ʁ

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)VCͱ͍͏બ୒ࢶ w 6CJF%JTDPWFSZ͞Μͷྫ IUUQTCMPHVCJFUFDI

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)VCͱ͍͏બ୒ࢶ w )&31͞Μͷྫ IUUQTUFDIIVCIFSQDPKQ

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)VCͱ͍͏બ୒ࢶ w Ӭ࿨γεςϜϚωδϝϯτ͞Μͷྫ IUUQTHJUIVCDPNFTNJODSVCZBHJMF

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·ͱΊ

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·ͱΊ w φϨοδϚωδϝϯτͷܗͷҰͭ w ϑϩʔ৘ใ΋࠶์ྲྀͰྲྀ௨ͤ͞Δ w ݸਓͷΞ΢τϓοτ΋ྲྀ௨ͤ͞Δ w ϨΠυઓɺ044(VJMEͱָͯ͠͠Ή w ձࣾͷٕज़ϒϩάͱݸਓϒϩάͷؔ܎