Slide 34
Slide 34 text
He’s Written Several Times About
Experts
http://davetrott.co.uk/2015/11/experts-are-pulling-our-
legs/
https://www.campaignlive.co.uk/article/dave-trott-
marketing-experts-do/1331473
http://davetrott.co.uk/2009/12/the-experts-v-the-rest-of-
us/
http://davetrott.co.uk/2016/04/why-experts-are-
precisely-accurately-wrong/
http://davetrott.co.uk/2010/08/dont-trust-experts/