Slide 1

Slide 1 text

Self-Marketing for Developers

Slide 2

Slide 2 text

Julien Landuré Julien Landuré GDG Cloud & DevFest Nantes GDE Cloud Organisateur de TechReady 🆕 jlandure.dev TechTown 🆕

Slide 3

Slide 3 text

TechReady https://conference-hall.io/techready

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

Why Content Marketing Social Media Marketing Inbound Marketing

Slide 6

Slide 6 text

#1 Create great content

Slide 7

Slide 7 text

Medium Blogposts Vidéos Podcasts Talks Customer/Side Projects OSS Contributions StackOverFlow

Slide 8

Slide 8 text

Share Tech news Best practices Ideas Feedbacks Events

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

#2 Become confident

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

Strong conviction

Slide 14

Slide 14 text

Community Recognition https://golangweekly.com/ Join 26543 other subscribers today.

Slide 15

Slide 15 text

Excellence, Community, Growth, Balance, Integrity, Hope, Innovator, Builder https://medium.com/google-developer-experts/core-values-of-a-gde-782c13370346

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

No content

Slide 19

Slide 19 text

#3 Increase your visibility

Slide 20

Slide 20 text

Virtual Get a “pretty” avatar Content in english Be kind Help others

Slide 21

Slide 21 text

Talk

Slide 22

Slide 22 text

GitHub

Slide 23

Slide 23 text

Youtube

Slide 24

Slide 24 text

Slides

Slide 25

Slide 25 text

SEO

Slide 26

Slide 26 text

No content

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

As a Speaker “ I’m working on a talk about Y. What do you think? “ I submitted to @voxxedsingapore “ I’ve been accepted! Thanks @voxxedsingapore “ I’ll be @voxxedsingapore tomorrow. Come to see me and discuss about Y “ It was a great event. Here is my slides and links to Y. Available to discuss” “ Thanks to the organizing team... “ My video @voxxedsingapore is out! “ My article about Y is ready.

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

No content

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

No content

Slide 33

Slide 33 text

#4 Be connected

Slide 34

Slide 34 text

Networking Attend the events of your expertise domain

Slide 35

Slide 35 text

No content

Slide 36

Slide 36 text

Networking Co-speaking / Mentoring

Slide 37

Slide 37 text

No content

Slide 38

Slide 38 text

No content

Slide 39

Slide 39 text

Regularly

Slide 40

Slide 40 text

Brand

Slide 41

Slide 41 text

Community MVP (Most Valuable Professional) - Microsoft GDE (Google Developer Expert) AWS Heroes Docker Captain CNA (Cloud Native Ambassador) - CNCF Mozilla Tech Speakers Java Champions Confluent Community Catalyst StackOverFlow Trusted User AppWrite Heroes GitLab Heroes …

Slide 42

Slide 42 text

Be the reference... and play with it

Slide 43

Slide 43 text

Thank people

Slide 44

Slide 44 text

#5 Engage your network

Slide 45

Slide 45 text

No content

Slide 46

Slide 46 text

Engage “Call-to-actions” Landing page / Portfolio Understand your followers

Slide 47

Slide 47 text

Ping Contact Culture Create Ambassadors

Slide 48

Slide 48 text

No content

Slide 49

Slide 49 text

Cons

Slide 50

Slide 50 text

Pros # Do what you love! # Make people want to work with you # Help your network # Develop your organization brand

Slide 51

Slide 51 text

To sum up

Slide 52

Slide 52 text

To be continued ...

Slide 53

Slide 53 text

Thanks Julien Landuré jlandure.dev Questions?