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CONTENTFUL WEBINAR SERIES By builders, for builders 1 David Fateh | Senior Software Engineer Artas Bartas | Product Marketing Manager How developers use the App Framework to build integrations with Contentful

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Housekeeping ● This webinar is being recorded; we will share the recording with all registrants shortly — keep an eye on your inbox! ● Please add your questions in the Q&A box, we will answer them after the presentation during the Q&A session at the end ● To get in touch, get in touch on Twitter @contentful or write to us at team@contentfulmail.com Before we dive in...

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Speakers Artas Bartas Product Marketing Manager David Fateh Senior Software Engineer 3

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4 Agenda 4 1. App Framework overview 2. Building blocks and tooling 3. App examples 4. Next steps 5. Q&A + swag give-away

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5 How much do you know about our App Framework? A. Heard about it, have not built anything yet B. Only just discovering it right now C. I've successfully built an app D. Planning to build an app E. Don't know anything

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App Framework overview

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Contentful under the hood Platform components at a high level 7

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8 App Framework overview What it can and cannot do What it is ● It’s a set of building blocks and utilities built by the Contentful team ● It enables you to extend the core functionality of Contentful and automate content workflows ● It allows you to integrate with external tools and services ● The target users of the App Framework are your internal users What it’s NOT ● It’s not a frontend framework, site builder, mobile app maker, etc. ● It’s not suitable for constructing a presentation layer ● It’s not an OOTB solution and requires some coding ● It should not be used to serve users outside of your team/organization

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App Framework is everything for builders 9 Connect Easily Customize the experience Manage apps & workflows Build Open source design system (Forma36) Open source field editors Open source app blueprints UI App SDK Create Contentful app Full page Navigation Entry editor Dialogue window Entry field Entry sidebar App identities App events App definition App installation App Framework

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Recent releases From reference apps to powerful tooling 10

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Focus on the customer Helping customers achieve more by doing less 11 Support advanced use cases Abstract common steps

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Enable customers to add new integrations and capabilities by writing business logic. 12

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Building apps is a compounding skill Once organizations start using apps, they build more of them 13

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Building blocks and tooling

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15 Enabling developer customization

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16

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17 create-contentful-app

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18 f36.contentful.com

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19 Developer Documentation

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App examples

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Apps to fit all needs 21 Contentful Apps Marketplace Apps Custom Apps Stay tuned!

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22 A custom markdown editor An integrated overview dashboard

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23 AI-powered image tagging

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GlobalLink Connect 24 Individual entry

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The complexity chart 25

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Marketplace update: Latest additions to the marketplace GlobalLink Connect Translations GraphQL Playground Dev productivity Saleor Commerce Commerce Phrase Translations Lilt Translations Translations by Acclaro Translations XTM Connect Translations Uniform Optimize Personalization Qencode Video transcoding

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Next steps

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How to get started 28 Developer Resources Slack Community contentful.com/developers contentful.com/slack

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B’day swag give-away

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Q&A Contentful Slack community GlobalLink app walkthrough (video recording) Build your first app (video recording) App framework overview (documentation)

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31 Europe North America