is it because we don’t understand
who we’re trying to help?
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is it because we just don’t know
what to do?
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is it because it’s too hard, and
there’s too much to think about?
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I’ve not got the answers
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it’s not fair if a product isn’t
accessible
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No content
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63 million
in the UK
11 million with
long term
illness,
impairment or
disability*
*Department of Work and
Pensions, Office for Disability
Issues: Disability facts and
figures, January 2014
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temporary impairments also
benefit from universal design
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environmental impairments also
benefit from universal design
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design decisions made in the name of
accessibility will largely benefit everyone
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there are four areas of disability that affect
our use of the web and digital devices
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visual
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hearing
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motor
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cognitive
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simple usability goals
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visual make it easy to read
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hearing make it easy to hear
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motor make it easy to interact
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cognitive
make it easy to
understand and focus
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consider accessibility at every
point of planning
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accessibility is functionality, content
hierarchy, copy, visual design, code,
and how you speak to your audience
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accessibility as default, as part
of universal design
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accessibility is easy to consider
once you start caring about it