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MICHAELA BLACKHAM Social Media & Accessibility Create more accessible content

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Michaela
 Blackham FRONT-END DEVELOPER ACCESSIBILITY SPECIALIST

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@atendesign aten.io

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Work That
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Work That
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MICHAELA BLACKHAM Social Media & Accessibility Create more accessible content

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Outline • Why should we make our social media posts accessible? • What platform is the most accessible? • Accessibility guidelines to follow to make your posts more accessible.

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MICHAELA BLACKHAM Social Media & Accessibility Create more accessible content

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Social Media & Accessibility

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Why should we make our social media posts accessible?

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3.9 BILLION people use social media *As of July 2020 - datareportal.com

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It's the easiest way to get your organization’s name out to the masses

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• Connect with your audience • Increase brand awareness • Inexpensive • Global Reach

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It sends a positive message about your values as an organization

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Which platform is the most accessible?

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Facebook? Instagram? Twitter? LinkedIn?

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Facebook? Instagram? Twitter? LinkedIn? NONE!!

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Why are all of these platforms so bad?

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Platforms are ALWAYS updating

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Content is user created

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They aren’t all bad

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How You Can Improve Your Posts

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Guidelines for accessible posts

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Normal Digital Guidelines • DO NOT WRITE IN ALL CAPS • Pay attention to color contrast • Avoid misspellings • Watch out for broken links • Captions on your videos (and stories)

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Social Media Guidelines • Hashtags • Decorative fonts • Emojis & emoticons • Link shorteners • Include alternative text • Images should not be text • Repeat content

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Using #hashtags correctly

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#AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags

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#AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags

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CamelCase • #photooftheday • #careerendingtwittertypos • #omgisthattombrady • #teamtopoopportunities • #PhotoOfTheDay • #CareerEndingTwitterTypos • #OMGisThatTomBrady • #TeamTopoOpportunities

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#AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags

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#AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags

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' ｕε 
 ∂ｅςνᵉ ᶠỖήｔᔕ

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Don’t use decorative fonts

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Sounds terrible, right?

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Use emojis sparingly, and avoid emoticons

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¯\_(ツ)_/¯

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¯\_(ツ)_/¯

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Never use emojis in alternative text for images

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“Who ⭐should⭐ be in charge of your birth control decision making? You#! Not these other guys.”

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Use shortened URLs

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Include alternative text

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Facebook Instagram Twitter LinkedIn

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Facebook - Desktop New post

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Facebook -Desktop Edit old post

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Facebook -Mobile New post

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Facebook -Mobile Edit old post

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Facebook Instagram Twitter LinkedIn

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Instagram - Desktop New post

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Fail

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Instagram - Desktop Edit old post

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Fail

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Instagram - Mobile New post

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Instagram - Mobile Edit old post

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Facebook Instagram Twitter LinkedIn

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Twitter - Desktop New post

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Twitter - Desktop Edit old post

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Twitter - Mobile New post

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Twitter - Mobile Edit old post

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Fail

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Facebook Instagram Twitter LinkedIn

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LinkedIn - Desktop New post

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LinkedIn - Desktop Edit old post

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LinkedIn - Mobile New post

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LinkedIn - Mobile Edit old post

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Images should not include important text

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Repeat content

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Thanks!

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Michaela
 Blackham MICHAELA@ATEN.IO