MICHAELA BLACKHAM
Social Media & Accessibility
Create more accessible content
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Outline
• Why should we make our social media posts accessible?
• What platform is the most accessible?
• Accessibility guidelines to follow to make your posts more accessible.
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MICHAELA BLACKHAM
Social Media & Accessibility
Create more accessible content
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Social Media
& Accessibility
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Why should we make
our social media posts
accessible?
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3.9 BILLION people use
social media
*As of July 2020 - datareportal.com
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It's the easiest way to
get your organization’s
name out to the
masses
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• Connect with your audience
• Increase brand awareness
• Inexpensive
• Global Reach
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It sends a positive
message about your
values as an organization
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Which platform is the
most accessible?
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Facebook?
Instagram?
Twitter?
LinkedIn?
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Facebook?
Instagram?
Twitter?
LinkedIn?
NONE!!
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Why are all of these
platforms so bad?
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Platforms are ALWAYS
updating
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Content is user created
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They aren’t all bad
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How You Can Improve
Your Posts
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Guidelines for
accessible posts
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Normal Digital Guidelines
• DO NOT WRITE IN ALL CAPS
• Pay attention to color contrast
• Avoid misspellings
• Watch out for broken links
• Captions on your videos (and stories)
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Social Media Guidelines
• Hashtags
• Decorative fonts
• Emojis & emoticons
• Link shorteners
• Include alternative text
• Images should not be text
• Repeat content
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Using #hashtags
correctly
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#AlwaysUseCamelCase
Include #hashtags in comments
Avoid suggested #hashtags
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#AlwaysUseCamelCase
Include #hashtags in comments
Avoid suggested #hashtags