Dissecting Design - Speaker Deck

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Ben Callahan  DISSECTING DESIGN @bencallahan

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We used to pretend like things were pretty simple.

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fixed width 1024ish 768ish

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DESIGN FRONT-END BACK-END LAUNCH! Linear Workﬂow THINK ABOUT   USERS THROW IN SOME CONTENT

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Slightly Better   Linear Workﬂow CONTENT UX DESIGN FRONT-END BACK-END LAUNCH!

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Why hello, RWD.

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Why hello, tiny browsers.

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Why hello, reality.

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THIS IS AWESOME, LET’S JUMP IN!

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Me too! Ditto! Old Linear Workﬂow Now with RWD! CONTENT UX DESIGN FRONT-END BACK-END LAUNCH!

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This doesn’t work.

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We need to invite others into the process.

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CONTENT UX FRONT-END DESIGN BACK-END “1 Deliverable” Workﬂow

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CONTENT UX FRONT-END DESIGN BACK-END “1 Deliverable” Workﬂow

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CONTENT UX FRONT-END DESIGN BACK-END “1 Deliverable” Workﬂow

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CONTENT UX FRONT-END DESIGN BACK-END “1 Deliverable” Workﬂow

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LAUNCH DESIGN FRONT END BACK END CONTENT DECISIONS MADE DECISIONS MADE DECISIONS MADE DECISIONS MADE CONTENT UX FRONT-END DESIGN BACK-END

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LAUNCH DESIGN FRONT END BACK END CONTENT DECISIONS MADE DECISIONS MADE DECISIONS MADE DECISIONS MADE CONTENT UX FRONT-END DESIGN BACK-END UX FRONT-END DESIGN LAUNCH DESIGN FRONT END BACK END CONTENT DECISIONS MADE DECISIONS MADE DECISIONS MADE DECISIONS MADE

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ONT-END DESIGN So, how do we advance design through a “1 deliverable” workﬂow?

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WEB DESIGNERS STILL   USE PHOTOSHOP!

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THANKS! @bencallahan

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Dissecting Design PRODUCTIVITY TIME

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Dissecting Design PRODUCTIVITY TIME

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Dissecting Design PRODUCTIVITY TIME

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Establish the Aesthetic DISSECTING DESIGN

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Solve the Problem DISSECTING DESIGN

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Reﬁne the Solution DISSECTING DESIGN

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Establish the Aesthetic DISSECTING DESIGN

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DISSECTING DESIGN ‣ Style Comparisons ‣ Style Tiles ‣ Style Prototypes Establish the Aesthetic

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Style Comparisons ESTABLISH THE AESTHETIC “I could create an illustration or a 3D rendering of what I want my new office to look like, but that doesn’t take advantage of his great ideas. It’s dictation, not collaboration. Instead, I show him a Pinterest board my wife and I created.” ! @danielmall http://danielmall.com/articles/the-post-psd-era/

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Style Comparisons ESTABLISH THE AESTHETIC Light vs Dark

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Style Comparisons ESTABLISH THE AESTHETIC Flat vs Textured

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Style Comparisons ESTABLISH THE AESTHETIC Illustration vs Photography

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Style Tiles ESTABLISH THE AESTHETIC

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Style Tiles ESTABLISH THE AESTHETIC

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Style Tiles ESTABLISH THE AESTHETIC

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Style Prototypes ESTABLISH THE AESTHETIC

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USE TOOLS YOU ARE COMFORTABLE WITH TO ESTABLISH THE AESTHETIC HOW TO DECIDE

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Cool, so what happens next?

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Solve the Problem DISSECTING DESIGN

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DISSECTING DESIGN ‣ Static Design Tools ‣ Responsive Design Tools ‣ HTML/CSS Solve the Problem

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Static Design Tools SOLVE THE PROBLEM

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Static Design Tools SOLVE THE PROBLEM

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Static Design Tools SOLVE THE PROBLEM

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Responsive Design Tools SOLVE THE PROBLEM

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SOLVE THE PROBLEM Responsive Design Tools

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SOLVE THE PROBLEM Responsive Design Tools

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SOLVE THE PROBLEM Responsive Design Tools

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HTML/CSS SOLVE THE PROBLEM

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HTML/CSS SOLVE THE PROBLEM

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HTML/CSS SOLVE THE PROBLEM

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Layout vs Modules SOLVE THE PROBLEM

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Layout vs Modules SOLVE THE PROBLEM

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Layout vs Modules SOLVE THE PROBLEM

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YOU BEST SOLVE PROBLEMS USING TOOLS YOU ARE FLUENT WITH HOW TO DECIDE

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SOLVE THE PROBLEM

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Unconscious Incompetence SOLVE THE PROBLEM

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Unconscious Incompetence Conscious Incompetence SOLVE THE PROBLEM

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Unconscious Incompetence Conscious Incompetence Conscious Competence SOLVE THE PROBLEM

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Unconscious Incompetence Conscious Incompetence Conscious Competence Unconscious Competence SOLVE THE PROBLEM

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Fluency SOLVE THE PROBLEM

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Reﬁne the Solution DISSECTING DESIGN

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DISSECTING DESIGN ‣ Static Design Tools ‣ Design Pairing Reﬁne the Solution

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Don’t Use Static Design Tools REFINE THE SOLUTION LAUNCH DESIGN FRONT END BACK END CONTENT DECISIONS MADE DECISIONS MADE DECISIONS MADE DECISIONS MADE

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Don’t Use Static Design Tools REFINE THE SOLUTION

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Instead of static design hand- offs, consider  design pairing REFINE THE SOLUTION

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Design Pairing REFINE THE SOLUTION

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Design Pairing REFINE THE SOLUTION

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Design Pairing REFINE THE SOLUTION

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Design Pairing REFINE THE SOLUTION

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You don’t want to do the long tail more than once REFINE THE SOLUTION

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The Switching Point REFINE THE SOLUTION

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EFFICIENCY IS KEY WHEN REFINING A DESIGN SOLUTION HOW TO DECIDE

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Establish ! Solve ! Reﬁne ................. Comfort ! ....................... Fluency ! ................... Efﬁciency Guidelines for Selecting Tools

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Photo Credit: Jay Maisel

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Photo Credit: Jay Maisel

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Photo Credit: Jay Maisel

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Group improvisation is a challenge. Aside from the weighty technical problem of collective coherent thinking, there is the very human, even social need for sympathy from all members to bend for the common result. Bill Evans

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Group Improvisation

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Group improvisation requires individuals on a team to... ! be skilled

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Group improvisation requires individuals on a team to... ! be humble

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Group improvisation requires individuals on a team to... ! be empathetic

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Skill Humility Empathy

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Create guidelines instead of rigid process

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The amount of process required is inversely proportionate to the skill and experience of your team.

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Create the perfect, fully-documented, all-encompassing web design and development process. ! Or...