4 Ways to Monetize Your Podcast

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4 Ways to Monetize Your Podcast Joe Casabona | @jcasabona https://podcastliftoff.com/gowp/

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The 4 Ways • Sponsorship • Lead Generation • Crowdfunding/Membership • Afﬁliate Links

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Sponsorship Having brands pay for an ad during you a podcast episode

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Getting Sponsors • Have a Pitch Deck (you can download mine at https://podcastliftoff.com/gowp/) • Reach out to brands you have a personal relationship or really use • Start low. $25 or $50 to start • Leverage your entire audience, not just your podcast listeners.

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Making a Pitch Deck • Who you are • Info about your show • Your primary audience and demographics • Downloads per 7, 30, and 45 days • Overall reach (newsletter, socials, etc) • Pricing

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Install Analytics on your website from Day 1.

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• Google Analytics • Podtrac • Facebook Pixel

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Lead Generation Sell your own Products or Services

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Getting Leads • Have a clear CTA at top and bottom of show • I would recommend your mailing list • Make sure your episodes establish your authority on whatever you’re selling

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Building Your List • Have a compelling opt-in to get people to sign up • Make it based on your episodes • Keep that list warm! • Examples: https://buildsomething.email https://podcastworkbook.com

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Sell Products • If you’re strictly selling products you should still build your list • BUT also have a clear CTA on how to purchase right now • A discount code speciﬁcally for listeners won’t hire • Be consistent, every week, top and bottom of show

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Crowdfunding Get your listeners to pay for bonus content.

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Bonus Content • Provide your listeners member beneﬁts for subscribing • Ideas: Ads-free episodes Bonus segments or episodes Members-only Newsletter Behind the Scenes content

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This is the Hardest One! • You should have a big following for this, or lots of loyal followers. Building that list will help • Make the beneﬁts to them SUPER clear • Really think about the beneﬁts - don’t just throw something together • Make sure you’re not adding a ton of work. Doing everything for 1 subscriber is dejecting

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• Memberful • A Membership plugin for WordPress (pick your favorite) • Substack • One tricky part: having a private, members-only feed. Both Memberful and Wishlist Member offer secure feeds

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Afﬁliate Income Add afﬁliate links to your show and show notes

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Easiest Path! • You can start doing this today • Recommend products and tools on your show and add afﬁliate links • If you have guests, link to their products with afﬁliate links • If you already have a show, update your show notes • Also have show notes and transcripts

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Implementing Afﬁliate Links • Make the URLs speakable • I use ThirstyAfﬁliate in WordPress • You can also use a URL shortener like bit.ly or YOURLS • Redirection for WordPress is great because it tracks hits

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@jcasabona

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@jcasabona

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@jcasabona

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@jcasabona

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@jcasabona

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Recommendation • Start with Afﬁliate Links TODAY • Start building your list. It will help for any one of these methods • Build a pitch deck and reach out to brands you have personal relationships with. Charge them very little to sponsor the show

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Consultant & Educator I help tell your story. @jcasabona https://podcastliftoff.com/gowp/ Joe Casabona

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Special Offer! 25% Off Podcast Liftoff Visit https://podcastliftoff.com/gowp/ To get these slides and the discount code!