Ethical Design - Speaker Deck

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Laura Kalbag @laurakalbag @indie ETHICAL DESIGN

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— Spotify Privacy Policy “we may collect information stored on your mobile device, such as contacts, photos, or media ﬁles

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we may also collect information about your location based on, for example, your phone’s GPS location or other forms of locating mobile devices (e.g., Bluetooth) — Spotify Privacy Policy “

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We may also collect sensor data (e.g., data about the speed of your movements, such as whether you are running, walking, or in transit). — Spotify Privacy Policy “

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You may integrate your Spotify account with Third Party Applications. If you do, we may receive similar information related to your interactions with the Service on the Third Party Application — Spotify Privacy Policy “

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WTF?!

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— Spotify Privacy Policy “we may collect information stored on your mobile device, such as contacts, photos, or media ﬁles

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we may also collect information about your location based on, for example, your phone’s GPS location or other forms of locating mobile devices (e.g., Bluetooth) — Spotify Privacy Policy “

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We may also collect sensor data (e.g., data about the speed of your movements, such as whether you are running, walking, or in transit). — Spotify Privacy Policy “

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are you working? what do your friends Like? are you moving? are you at the gym? do you have kids? are you at home? are you still? which song do you listen to when you’re at home? what did you take a photo of? what do you Like? where are you going? are you walking? are you sleeping? what’s your favourite band? are you Christian? what are you listening to? who are your friends? where have you been? are you running? are you trying to focus? are you having a party? is it romance time? are you in love? need a conﬁdence boost?

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Third parties: This is the arguably gross part, but it’s also not new or unique. Advertising is a part of staying in business, and Spotify shares data (which it says is “de-identiﬁed,” as opposed to speciﬁc personal information) with “partners who help [them] with marketing and advertising efforts.” — “Spotify Clears Up Its Controversial Privacy Policy” http://www.wired.com/2015/08/spotify-clears-up-its-privacy-policy/ “

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it takes only a small named database for someone to pry the anonymity off a much larger anonymous database “ — “Why ‘Anonymous’ Data Sometimes Isn’t” — Bruce Schneier http://archive.wired.com/politics/security/commentary/securitymatters/2007/12/securitymatters_1213

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Your data is very valuable

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WELCOME TO THE WORLD OF THE DATA BROKER

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“ “ LexisNexis helps uncover the information that commercial organizations, government agencies and nonproﬁts need to get a complete picture of individuals, businesses and assets…

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“ “ Only Acxiom connects people across channels, time and name change at scale by linking our vast repository of offline data to the online environment

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£$€

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…?

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Did any of you tell your friends on Facebook? Facebook has started showing me creepy funeral director ads… 12/08/2015 14:07

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Not me! Jessica Kalbag Might just be coincidence… Hmm

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sorry, that was me I think - I face booked Madds cos she’s in Australia now xxx Nini Ellis

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My lovely dataset

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“ When an individual applies for a loan, the lender examines the credit ratings of members of the individual’s social network who are connected to the individual through authorized nodes. If the average credit rating of these members is at least a minimum credit score, the lender continues to process the loan application. Otherwise, the loan application is rejected.

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If you are not paying for it, you're not the customer; you're the product being sold — (most often credited to) Chris Anderson “

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What about our privacy?

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— Edward Snowden, CITIZENFOUR “

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people saying they don’t care about rights to privacy because they “have nothing to hide” are no different than people saying “I don't care about freedom of speech because I have nothing to say” — Edward Snowden, CITIZENFOUR “

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How to spot a dodgy business model…

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1. FREE

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3. closed source

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Why are we putting up with it?

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PERFORMANCE

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it’s your trackers! web performance, duh!

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HELLO?

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http://blog.lmorchard.com/2015/07/22/the-verge-web-sucks/

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— Les Orchard, “The Verge’s web sucks” “ I feel like someone just set up the entire vendor hall from an awful tech conference in my living room. Seriously, could you folks just not pick one or two or ten? Did you hit every booth and say "Yeah, cool, sign us up!" I feel thoroughly spindled & folded & researched, here.

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privacy what?

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We ﬂame each other for our framework and CMS choices, while we give up other people’s data in the blink of an eye

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We ﬂame each other for our framework and CMS choices, while we give up other people’s data in the blink of an eye

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When designers ignore the effect their work has on the environment, they are at best negligible, at worst culpable. — Mike Monteiro “

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CONTENT BLOCKERS

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URLs

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web fonts, analytics…

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ads

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putting control back into people’s hands

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putting control back into people’s hands

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We need to be responsible

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we need to implement an ethical holistic approach to design

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design without ethics is manipulation

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physiological safety love/belonging esteem self- actualization Tuesday, December 13, 11

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functional reliable usable pleasurable Tuesday, December 13, 11

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superﬁcial design

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decoration

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decoration perpetuates the status quo; design alters it

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private, secure, accessible and sustainable

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private, secure, accessible and sustainable respects human rights

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functional, convenient and reliable private, secure, accessible and sustainable respects human rights

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functional, convenient and reliable private, secure, accessible and sustainable respects human rights respects human effort

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functional, convenient and reliable private, secure, accessible and sustainable delightful respects human rights respects human effort

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functional, convenient and reliable private, secure, accessible and sustainable delightful respects human rights respects human effort respects human experience

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functional, convenient and reliable private, secure, accessible and sustainable delightful respects human rights respects human effort respects human experience The 3 Rs of Ethical Design

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functional, convenient and reliable private, secure, accessible and sustainable delightful does not respect human rights respects human effort respects human experience

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private, secure, accessible and sustainable functional, convenient and reliable delightful does not respect human rights respects human effort respects human experience

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does not respect human rights respects human effort respects human experience

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What’s the alternative?

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as users, how can we ﬁnd and use services that won’t exploit our data?

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as creators, how do we create alternatives?

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Better (and realistic) business models

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You give me a product, I pay you for that product. You provide me with a service, I pay you for that service.

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venture capital can’t produce sustainable businesses

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venture capital + free services = sales of user data

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We don’t need exit strategies

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We can’t expect people to leave free services

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functional, convenient and reliable private, secure, accessible and sustainable delightful

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functional, convenient and reliable private, secure, accessible and sustainable delightful

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The beneﬁts of accessible design

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what is accessibility? Beau Lebens, Flickr

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accessibility is more than just wheelchairs and screen readers

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accessibility is the degree to which a product is available to as many people as possible.

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accessible design universal design inclusive design

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temporary impairments beneﬁt from universal design

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environmental impairments beneﬁt from universal design

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design decisions made in the name of accessibility will largely beneﬁt everyone

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Diversity

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diversity is the characteristics that make us up as individuals

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these characteristics give us unique needs and unique outlooks

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diversity is put off by elitism

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the more diverse a team, the more likely their product is to solve and serve the problems of a diverse audience

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diverse appeal will help spread tech beyond the “digital elite”

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We need to acknowledge major weaknesses in the tech industry

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privacy is a human right

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we need to make a difference before it’s too late

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free = paying with your data

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• using terms that people understand • constructing coherent narratives • taking time to understand how the same problems impact other people

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we need to wean people off the existing systems

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Great user experience design is design as a holistic practice

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design is every decision

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why?

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good user experience means designers must understand business, and business must understand design

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we can’t build free technology while supporting exploitative tools

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What we need to make good alternatives to today’s bad technology:

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1. SUSTAINABLE

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2. ACCESSIBLE

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3. DIVERSE

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4. DESIGN-LED

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We’ve not got it just yet

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It’s big, it’s scary and it’s deﬁnitely not going to be easy

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https://ind.ie

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https://ind.ie/fund

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https://ind.ie/fund

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https://soundcloud.com/bits-of-freedom/lescroissantsterribles? in=bits-of-freedom/sets/bbax-privacy-protest-songs “Sergey Says” by Les Croissants Terribles