Slide 1
Slide 1 text
raising the
gdp of design
Slide 2
Slide 2 text
3 years
Slide 3
Slide 3 text
I f yo u a r e lo o k i n g f o r a r t i fa c ts i n p i x e ls , yo u w o n ' t f i n d t h e m h e r e .
Slide 4
Slide 4 text
Product-Market Fit
Market→Product Fit
Raising the GDP of Design—coreylee.tokyo
Slide 5
Slide 5 text
No content
Slide 6
Slide 6 text
Influencing organizations into embracing design management
Slide 7
Slide 7 text
inspiring design leaders to build more effective organizations
Design Maturity—デザイン経営2023/Config 2023
Slide 8
Slide 8 text
influencing product & Design strategy globally
Slide 9
Slide 9 text
championing the democratization of design
Why design is for everyone—Figma Shortcut
Slide 10
Slide 10 text
Demonstrating the value of design in business
Building a design-driven culture—Figma
Slide 11
Slide 11 text
teaching the next generation of designers too
Slide 12
Slide 12 text
telling stories with emotion
Slide 13
Slide 13 text
Teaching others how to craft their story too
Slide 14
Slide 14 text
Beyond the Pixel—ADPList
Slide 15
Slide 15 text
creating a market that believes in the potential of design
Slide 16
Slide 16 text
n u m b e r o f o r g a n i z at i o n s
outcome
Not yet investing in design
Already using Figma
and investing in design
Using other tools
and investing
in design
outcome outcome
Making the Market
shaping market behavior through design advocacy
Slide 17
Slide 17 text
and I succeeded
making a market ready to embrace figma
Slide 18
Slide 18 text
I just design.
love
but also...
Slide 19
Slide 19 text
from designing
the market to
designing the org
Slide 20
Slide 20 text
designing the organization at figma with influence
Slide 21
Slide 21 text
c o ntr ib u tin g to fi g m a ’ s hi g he st pe r f o r min g m ar k e tin g te am ( 2 0 2 5 )
Slide 22
Slide 22 text
I influenced millions of dollars in ARR,
with more words and ideas than
components or pixels.
Beyond the Pixel—ADPList
Slide 23
Slide 23 text
this is how I
design
Slide 24
Slide 24 text
designing for outcomes
stories & vision
Slide 25
Slide 25 text
designing for outcomes
influence
Slide 26
Slide 26 text
Design Strategy
The intentional use of design as a tool to influence thinking, behavior, and
perception in order to deliver user outcomes that create business value.
Slide 27
Slide 27 text
This is what designing the
market to fit the product
looks like.
Slide 28
Slide 28 text
theses are the artifacts of my greatest design work yet
Slide 29
Slide 29 text
And I'm just
getting
started....
Slide 30
Slide 30 text
this is not a flex...well, maybe just a bit.
Slide 31
Slide 31 text
Micro Design
Micro (Product/Business): Optimization of the current situation
Macro Design
Macro (Market/Category): Changing the state itself
Slide 32
Slide 32 text
Design is influence.
Design is strategy.
Slide 33
Slide 33 text
designing for outcomes
desirable conditions → influence → change
Slide 34
Slide 34 text
so what’s
next?
Slide 35
Slide 35 text
Beyond the Pixel—ADPList
influencing the market toward better outcomes for design
Slide 36
Slide 36 text
More design in more places
inevitably leads to better
outcomes.
Design as the differentiator—The Outlook
Slide 37
Slide 37 text
the gdp of
design
Total economic value created by design.
Slide 38
Slide 38 text
Raising
the GDP of Design
Practitioners × Maturity × outcomes
The GDP of Design: Total economic value created by design
Number of design practitioners Design Maturity average (Efficacy) Economic impact
Slide 39
Slide 39 text
connecting the dots
Practitio ners × Matu rity × outco mes
Number of design practitioners Design Maturity average (Efficacy) Economic impact
Slide 40
Slide 40 text
changing the way people think and behave to create desirable outcomes
Activate
Inspire
Inform
Slide 41
Slide 41 text
design
advocacy
I.
Slide 42
Slide 42 text
getting businesses to embrace design
Slide 43
Slide 43 text
inspiring
others
II.
Slide 44
Slide 44 text
No content
Slide 45
Slide 45 text
No content
Slide 46
Slide 46 text
No content
Slide 47
Slide 47 text
design
education
III.
Slide 48
Slide 48 text
1:Team Education
design team
training
Teaching teams strategic design
Slide 49
Slide 49 text
1:Many Education
advanced
Design
Teaching individuals strategic design
Slide 50
Slide 50 text
designer
enablement
IV.
Slide 51
Slide 51 text
1:1 Education
The Designer
MBA
1:1 Coaching for designers to help them build
successful busineses
Teaching designers the business skills that
design education leaves out
Slide 52
Slide 52 text
Pr ac titi o ne r s × M at u r it y × o u tc o me s
The GDP of Design: Total economic value created by design
Number of design practitioners Design Maturity average (Efficacy) Economic impact
in s pir e & advo cate e d u cate e n ab le
→
→
→
Slide 53
Slide 53 text
why?
Slide 54
Slide 54 text
Singularity of sameness
Commoditization
Convergence of execution
Design as the differentiator—The Outlook
Slide 55
Slide 55 text
We are in the era of making
products that people .
love
Design as the differentiator—The Outlook
Slide 56
Slide 56 text
Designisthe
Differentiator
Design as the differentiator—The Outlook
Slide 57
Slide 57 text
I’m locked in
on design
...and i think you should be too.
Raising the GDP of Design—coreylee.tokyo
Slide 58
Slide 58 text
stacking
the odds
Slide 59
Slide 59 text
Designing for Designers
Everyone
Designing for everyone—The Ways We Work
Slide 60
Slide 60 text
thanks