Optimizing Sitemaps & GSC Shawn Huber Last Mile Retail Speakerdeck.com/slhuber @ShawnLHuber

Upward Trends: Traffic and Visibility

• Importance of a well- structured website • Drawing parallels between a spider’s web and a website interlinking Think Like a Spider S I T E S T R U C T U R E I N T E R N A L L I N K I N G S T R U C T U R E I N T E R N A L L I N K I N G S T R U C T U R E

• Definition and purpose of sitemaps • How sitemaps act as a guide for search engines Guiding Google Through Your Site S I T E M A P S

• Introduction to Google Search Console • The significance of authenticating your website with GSC Your SEO Dashboard G S C

• Benefits of creating properties for specific directories • Real-world examples of insights gained from directory-level data Maximizing GSC with Directory Level Properties T I P N O . 1 Tip No.1 Directory Level Properties

• Challenges faced with large sitemaps • The strategy of breaking sitemaps into smaller sitemaps Optimizing Sitemaps for Large Websites T I P N O . 2 Tip No.2 Smaller Sitemaps

• The rationale behind directory- specific sitemaps • Case study of monitoring a specific product launch using this approach Tailoring Sitemaps by Directory T I P N O . 3 Tip No.3 Directory-specific sitemaps

• The importance of notifying Google about Sitemap changes • A brief overview of automating this process Keeping Google in the Loop T I P N O . 4 Tip No.4 Use Google Sitemap API

• How to navigate data limitations in GSC • The advantage of leveraging multiple properties for richer insights Harnessing the Power of GSC Data

• How page-level reporting can provide granular data on individual page performance, indexation status, and issues • Tips on how to effectively navigate and interpret page-level reports for actionable insights Page Insights with GSC T I P N O . 5 Tip No.5 Filter Pages Report to Directory-level Sitemap

• Introduction to the Inspection API • How tools like Screaming Frog/Sitebulb can integrate with the API for enhanced insights Deep Diving with Google Inspection API T I P N O . 6 Tip No.6 Inspection API can be shared across multiple properties

• Introduction to the Page Experience Report • The significance of Core Vitals and mobile usability insights Beyond Crawling Page Experience Insights T I P N O . 7 Tip No.7 Page Experience by Directory

Maximize GSC with Directory Level Properties Key Takeaways Tip No.1 Keep Google in the Loop Tip No.4 Beyond Crawling Page Experience Insights Tip No.7 Optimize Sitemaps for Large Websites Tip No.2 Page Insights with GSC Tip No.5 Tailor Sitemaps by Directory Tip No.3 Deep Dive with Google Inspection API Tip No.6

Thank you lastmileretail.com shawn@lastmileretail.com