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@serge-nguele Speakerdeck.com/yourppcdoc

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#brightonSEO

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#brightonSEO

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#brightonSEO

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#brightonSEO

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’’A comfort zone is a beautiful place, but nothing ever grows there.” #brightonSEO

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#brightonSEO

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#brightonSEO

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#brightonSEO

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#brightonSEO

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#brightonSEO

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Microsoft AI & Copilot... 50% growth in usage quarter-over-quarter 38% of users report discovering new brands through AI-powered search 20% of Bing searches now involve AI interactions #brightonSEO

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Google AI & Search Generative Experience (SGE) Lower impressions Higher competition for ads Lower clicks #brightonSEO

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With AI-powered search reshaping user behaviour, we need diversification to stay competitive. #brightonSEO

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#brightonSEO

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#brightonSEO

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#brightonSEO

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#brightonSEO

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#brightonSEO

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#brightonSEO

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#brightonSEO

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Google Ads – Avg. CPC $19.24 Microsoft Ads – Avg. CPC $1.19

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A B2B Software Company. Rising competition & higher costs on Google Ads. LinkedIn Targeting Challenge Microsoft Ads 15% Increase In Conversions CPC Lowered by 12% Better results at a lower cost #brightonSEO

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#brightonSEO

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#brightonSEO

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#brightonSEO

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“Advertisers using Microsoft Ads can still target users effectively, but with data that’s more reliable & legally compliant than third-party tracking.” - Veronika Höller #brightonSEO

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#brightonSEO

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A PPC Neurologist’s Prescription – The 3-Step Plan Are you too dependent on Google? Diagnosis: The single channel syndrome Start small. Test Microsoft Ads against Google Treatment – Activate the right hemisphere Combine Google & Microsoft Ads for a smarter search strategy. Scale & refine cross-channel synergy 1 2 3

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#brightonSEO

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#brightonSEO

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THANK YOU. I’m Serge Your PPC Doctor let’s keep the conversation going: + yourppcdoctor.com