"面白がって働く"をデザインする / Designing the Experience of “Working with Playfulness”

by Spectrum Tokyo

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l໘ന͕ͬͯಇ͘zΛσβΠϯ͢Δ ,FOUB4BUPc4QFDUSVN5PLZP

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ࣗݾ঺հ ࠤ౻ݠଠc,FOUB4BUP άϧʔϓਓࣄ෦௕ ܚጯٛक़େֶ૯߹੓ࡦֶ෦ˠϞόΠϧίϯςϯπاۀˠϦΫϧʔτΛ ܦͯ೥ʹ໘ന๏ਓΧϠοΫʹத్ೖࣾɻ ࠾༻੹೚ऀɺࣗࣾαʔϏεͷϚʔέςΟϯά੹೚ऀΛܦͯɺݱࡏ͸ ࣾ΄Ͳ͋ΔάϧʔϓձࣾΛαϙʔτ͢Δάϧʔϓਓࣄ෦ͷ੹೚ऀɻ

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໘ന๏ਓΧϠοΫʹ͍ͭͯͬ͘͟Γͱ ɾ૑ۀ27೥ ্৔12೥໨ ຊ͕ࣾח૔ʹ͋ΔΠϯλʔωοτاۀͰ͢ɻ ɾ఻ൖੑͷߴ͍޿ࠂ੍࡞΍εϚʔτϑΥϯΞϓϦͷ։ൃΛߦ͍ͬͯ·͢ɻ ɾੈքʹ͓͚ΔεϚϗΞϓϦͷμ΢ϯϩʔυ਺͸ ࠃ಺1ҐͰ͢ɻ ɾاըྗͱٕज़ྗΛ͝ධՁ͍͖ͨͩ ଟ͘ͷ޿ࠂ৆౳Λड৆͍ͯ͠·͢ɻ ɾάϧʔϓձࣾ͸20ࣾҎ্ ଟ༷ͳϥΠϑελΠϧܥࣄۀΛߦ͓ͬͯΓ·͢ɻ ɾάϧʔϓࣾһ͸໿600ਓ ຊࣾͷ9ׂ͸ΫϦΤΠλʔͰ͢ɻ

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໘ന๏ਓάϧʔϓͷओྗࣄۀ ޿ࠂ ച্ߴԯ ήʔϜ ച্ߴԯ ೥݄຤࣌఺

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ࠤ౻ͷಛٕ͸஥ؒΛ૿΍͢͜ͱ ࠾༻ ৽ଔɾத్߹ܭ ໊Ҏ্ ίϛϡχςΟϚʔέ ࣗࣾαʔϏεͷϢʔβʔ਺ ഒ άϧʔϓࢧԉ ࢧԉࣾ਺ ࣾ

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໘ന๏ਓΧϠοΫͷ࠾༻ͱ͍͑͹

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બߟϓϩηεͷମݧվળʹ஫ྗ ಺ఆঝ୚཰Λˠʹ͢ΔͳͲ

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ब৬׆ಈ͸ѱ͍ମݧͰᷓΕ͍ͯͨ ځ۶ ؾ࣋ͪѱ͍ ۤ௧ ෆ༇շ ҙຯ͕Θ͔Βͳ͍

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ೖࣾϲ݄໨Ͱ਎ମ͕ग़ࣾΛڋΉΑ͏ʹ Ҿ༻ɿIUUQTPNPDPSPKQLJKJ

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֊͔Β࿈೔ே೔ΛோΊΔ ৽ଔ೥໨͔ΒϦʔμʔ ैۀһͷ࢒ۀΛݮΒͨ͢Ί λΠϜΧʔυΛ੾Βͣਂ໷࢒ۀ ΍Ε͹΍Δ͚ͩ݁Ռ͕ग़Δ ࢠձࣾͷਓࣄ੹೚ऀΛ݉຿

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࢓ࣄ͸ࢥͬͯͨ΄Ͳɺͭ·Βͳ͘ͳ͍ ब׆Λ௨ͯ͡ಇ͘ͷ͕ݏʹͳΔਓΛݮΒ͍ͨ͠

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ମݧͱͷ޲͖߹͍ํͱ͔ ग़ͯ͘Δݴ༿ͳΜ͔΋ σβΠφʔͬΆ͍Ͱ͢Ͷʂ

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ͦͷ࿩໘ന͍Ͷʂ 4QFDUSVN5PLZPͰ࿩ͯ͠Αʂ

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ʮ΢ΣϧϏʔΠϯάʯͱ͔ʮैۀһମݧʯͱ͔ ಇ͘ਓʹ༏͍͠ੈͷதʹมΘ͖͍ͬͯͯΔࠓ ٻΊΒΕ͍ͯΔͷ͸࠾༻ΑΓ૊৫࡞Γͷ࿩͔΋

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ʮ໘ന͕ͬͯಇ͘ʯ ໘ന๏ਓͷ૊৫σβΠϯ

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૊৫ͱ͸ʁ ڞ௨ͷ໨తΛ࣋ͬͨਓؒͷू·ΓͰ͋Γ ू·ΔਓͨͪͷʮߩݙҙཉʯͱʮΧϧνϟʔʯʹΑͬͯଘଓՄೳͳ΋ͷ ɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹ ڞ௨ͷ໨త ʢ1VSQPTFʣ ◼︎ People  ◼︎ Motivation ◼︎ Culture

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૊৫σβΠϯʹؔ͢Δ໰͍ 1.Ͳ͜Λ໨ࢦ͢ͷ͔ 2.୭ͱߦ͘ͷ͔  3.ͦΕΒΛܨ͙΋ͷ͸Կ͔

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Ͳ͜Λ໨ࢦ͢ͷ͔ʁ

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اۀͷ໨త͸Կ͔ʁ ɾاۀͷ໨త͸ސ٬ͷ૑଄ ɾاۀ͸ࣾձͷ՝୊Λൃݟ͠ɺΠϊϕʔγϣϯͱϚʔέςΟ ϯάʹΑͬͯࣾձత੒ՌΛ্͛Δ͜ͱͰଘࡏ͕ߠఆ͞ΕΔ  ɾ͔ͩΒଟ͘ͷاۀ͸ҎԼͷΑ͏ͳϛογϣϯΛࣔ͢ ɹɾͲͷΑ͏ͳࣾձ՝୊Λղܾ͍͔ͨ͠ʁ  ɹɾͲͷΑ͏ʹղܾ͍͔ͯ͘͠ʁ

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໘ന๏ਓ

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ձࣾ΋ਓͰ͋ΔͳΒਓ͕֨͋Δ ͡Ό͋ʮ໘ന͍ਓʯʹͳΖ͏

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ΧϠοΫ͸Ͳ͜Λ໨ࢦ͢ͷ͔ ɾ໨ࢦ͍ͯ͠Δͷ͸ʮ໘ന๏ਓʯʮ໘ന͍ձࣾʯ ɾԿΛ͍͔ͨ͠ΑΓʮͲ͏͋Γ͍͔ͨʯʮͲ͏ݟΒΕ͍͔ͨʯ ɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹɹ l໘ന๏ਓz ◼︎ People  ◼︎ Motivation ◼︎ Communication

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୭ͱߦ͘ͷ͔ʁ

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ΫϦΤΠλʔ

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·ͣ͸ࣗ෼͕ͨͪ໘ന͕Ζ͏ ࣍ʹपғ͔Β໘ന͍ਓͱࢥΘΕΑ͏ ͦͯ͠ɺ୭͔ͷਓੜΛ໘ന͘͠Α͏

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࢓ࣄΛʮ໘ന͕Δʯͱ͸ʁ ɾ࢓ࣄͷੑ࣭Ͱ͸ͳ͘ɺ࢓ࣄͷ޲͖߹͍ํ ɾ࢓ࣄ͕ʮࣗ෼͝ͱԽʯ͞ΕʮओମతʯʹऔΓ૊ΜͰ͍Δঢ়ଶ ࢀߟIUUQTMPHNJKQNBJONBOBHFNFOUQBHF

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ʮओମੑʯͱʮͭ͘Δʯͷؔ܎ੑ ɾࣗΒͷߦಈΛࣗΒͷ൑அʹΑܾͬͯΊΔ͜ͱ ɾʮͭ͘Δʯͱ͍͏ߦҝ͸ԿΛ࡞Δ͔ʁͲ͏࡞Δ͔ʁબ୒ ͷ࿈ଓ ɾʮͭ͘ΔʯΛ࢓ࣄʹͯ͠ɺ܁Γฦͤ͹ࣗͣͱʮ໘ന͕ͬͯ ಇ͘ਓʯʹͳ͍ͬͯ͘

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ΫϦΤΠλʔׂ͕

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ʮΫϦΤΠλʔʯʹ֘౰͢Δ৬छ ͷਓ͕ଟ͚Ε͹͍͍ͷ͔ʁ

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ʮͭ͘Δ͜ͱʯͷେ੾͞Λ஌Δͷ΋·ͨʮͭ͘Δ͜ͱʯ ձࣾͷ੍౓ɾ׆ಈʹʮͭ͘ΔʯΛऔΓೖΕΔ

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ࣾһਓਓҧ͏σβΠϯͷ໊ࢗΛͭ͘Δʮອը໊ࢗʯ੍౓

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໘ന͕ͬͯಇ͚Δ૊৫Λࣗ෼Ͱͭ͘ΔʮͥΜ͍Μਓࣄ෦ʯ

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ͥΜ͍ΜͰ࠾༻׆ಈ ΧϠοΫͰ͸શࣾһͷ໊ࢗʹʮਓࣄ෦ʯͱ͍͏ݞॻ͕ೖ͍ͬͯ·͢ɻͨͬͨͦΕ͚ͩͷ͜ͱͰɺ֤ࣾһͷ ࠾༻ʹର͢Δҙ͕ࣝߴ·Δ͜ͱΛূ໌͠·ͨ͠ɻ ࣗ෼ͷͨΊʹࣗ෼͕Ұॹʹಇ͖͍ͨਓΛݟ͚ͭͯ͘ΔɻͦͷαΠΫϧ͕ੜ·ΕΔձࣾʹ͍ͨ͠ͱࢥ͍ͬͯ ·͢ɻ ͥΜ͍ΜͰ੒௕ͷͨΊͷϑΟʔυόοΫΛ࣮ࢪ ࣾһ͕੒௕͢ΔͨΊͷࢦఠɾΞυόΠεΛશࣾһ͕૬ޓʹߦ͏͜ͱ͕Ͱ͖·͢ɻ୅දऔక໾΁ͷࢦఠΛɺ ৽ଔࣾһ͕ߦ͏͜ͱ΋Ͱ͖ͪΌ͍·͢ɻ·ͨɺͦΕΒ͸͢΂ͯࣾ಺Ͱެ։͞Ε͍ͯ·͢ɻ ͥΜ͍ΜͰใुΛܾఆ ࣾһಉ࢜ʹͯ૬ޓ౤ථΛ൒೥ʹҰ౓࣮ࢪ͠ɺͦͷϥϯΩϯάͱൺྫ͢ΔܗͰ݄څͷঢڅֹ͕ܾΊΒΕ· ͢ɻ

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༨ஊɿ໊ࢗͷݞॻ͖ͱબߟϑΝετύε੍౓

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ݩ͸ैۀһ͕ۀ຿࣌ؒ֎ʹউखʹ΍ͬͯͨ͜ͱ

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େਓ਺Ͱͭ͘ΔΑΓਓͰ࡞ͬͯ ౰ͨΕ͹୔ࢁͷਓʹ༡ΜͰ΋Β͑ͯ Ṷ͔Δͱ͍͏ήʔϜͮ͘Γͷํ͕ ໘ന͔͔ͬͨΒ͡Όͳ͍Ͱ͔͢Ͷʁ ฏࢁ͞Μ

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ਓਓͷओମੑʹҕͶͯ૊৫͕੒ཱ͢Δͷ͔

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ࣗ෼΋ෆࢥٞͰ࢓ํͳ͍ ͚Ͳͳ͔ͥ೥ੜ͖Ԇͼ͍ͯΔ

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ͦΕΒΛܨ͙΋ͷ͸Կ͔

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ᐆດ͞΍༷ʑͳՁ஋؍Λʮڐ༰ʯ͢ΔจԽ

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ैۀһʹڧ੍͢Δ͜ͱ

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ͻͨ͢ΒϒϨετ

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ᐆດͳධՁ੍౓Λड͚ೖΕɺ͔͠΋༡Ϳ͜ͱ

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ͦΖͦΖ·ͱΊ

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ʮ໘ന͕ͬͯ͸ͨΒ͘ձࣾʯΛͭ͘Δ্Ͱେ੾ʹ͍ͯ͠Δ͜ͱ ࣾһͷׂ͕ΫϦΤΠλʔ ձࣾͷ׆ಈ΍੍౓ʮͭ͘ΔʯΛऔΓೖΕΔ ϒϨετͱᐆດͳධՁ੍౓Λड͚ೖΕΔ͜ͱΛڧ੍

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࠷ޙʹ ΋͠Α͔ͬͨΒ๻Βͷʮ΍ΓํʯͰ͸ͳ͘ҎԼͷΑ͏ͳ ʮ໰͍ʯΛͥͻ࣋ͬͯؼ͍ͬͯͩ͘͞ʂ ΫϦΤΠςΟϒͳ૊৫Ͱ͋ΔͨΊʹɺ୭ͱͲΜͳਓͱಇ͖͍͔ͨ ମݧΛ௨ͯ͠఻͑ͨํ͕ྑ͍ϝοηʔδ͸Կ͔ ैۀһ΍ϝϯόʔʹ͋͑ͯڧཁʢϋϥεϝϯτʣ͢΂͖͜ͱ͸Կ͔

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͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ