Upgrading Your Users: How We Get Better at Developer Relations

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@gmiranda23 Upgrading Your Users How We Get Better at Developer Relations

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George Miranda Engineer, Traveler, Modern Art Fanboy Talky Person @PagerDuty [email protected] 2 @gmiranda23

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@gmiranda23 Influencer Marketing @gmiranda23

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@gmiranda23 Personal Brand @gmiranda23

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@gmiranda23 Personal Brand @gmiranda23

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@gmiranda23 @gmiranda23

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@gmiranda23 @gmiranda23

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@gmiranda23 @gmiranda23

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@gmiranda23 Ken Hill (Who???)

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@gmiranda23 Relearning old skills

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@gmiranda23 Relearning old skills

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@gmiranda23 Back to: Ken Hill

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@gmiranda23 @gmiranda23

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@gmiranda23 SLOW RIDER (me) BADASS RIDER (not me) @gmiranda23

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@gmiranda23 A path to influencer @gmiranda23

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@gmiranda23 The #1 thing we can do to become influencers is to make users feel like you can help them become a BADASS

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@gmiranda23 Kathy Sierra @gmiranda23

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@gmiranda23 "Upgrade your users, not just your product... make people better at something they want to get better at." @gmiranda23

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@gmiranda23 "They don't want to be a badass at our thing. They want to be a badass at what they want to do with it. They want badass results." @gmiranda23

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@gmiranda23 Applying this to DevRel @gmiranda23

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@gmiranda23 Maybe the bigger thing is a better YOU @gmiranda23

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@gmiranda23 The #1 thing we can do to become influencers is to make users feel like you can help them become a BADASS @gmiranda23

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@gmiranda23 Kathy's Kickass Curve

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@gmiranda23 Time Ability First Time Years Struggling Productive

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@gmiranda23 Suck Threshold Kickass Threshold Time Ability First Time Years Struggling Productive

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@gmiranda23 Suck Threshold Kickass Threshold Typical Time Ability First Time Years Struggling Productive

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@gmiranda23 Typical Ideal Time Ability First Time Years Struggling Productive

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@gmiranda23 Typical Ideal Bad Time Ability First Time Years Struggling Productive

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@gmiranda23 Typical Ideal Bad Time Ability First Time Years Struggling Productive

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@gmiranda23 The difference in curves @gmiranda23

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@gmiranda23 Background knowledge and experience of users Actual design of product/API Quality of your documentation & training material The size and helpfulness of your community @gmiranda23

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@gmiranda23 Curves relevant to DevRel @gmiranda23

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@gmiranda23 Why we disagree with PMs & Engineers @gmiranda23

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@gmiranda23 Time Ability First Time Years Struggling Productive Suck Threshold Kickass Threshold Where we spend most of our time

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@gmiranda23 Time Ability First Time Years Struggling Productive Suck Threshold Kickass Threshold Where we spend most of our time PMs live here

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@gmiranda23 Time Ability First Time Years Struggling Productive Suck Threshold Kickass Threshold Where we spend most of our time Engineers usually here

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@gmiranda23 Time Ability First Time Years Struggling Productive Suck Threshold Kickass Threshold Where we spend most of our time Engineers usually here Engineers can also be here

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@gmiranda23 Greenfield vs. migration @gmiranda23

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@gmiranda23 Competing Product Time Ability First Time Years Struggling Productive

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@gmiranda23 Competing Product They try your thing Time Ability First Time Years Struggling Productive

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@gmiranda23 Competing Product They try your thing Time Ability First Time Years Struggling Productive

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@gmiranda23 Competing Product Surplus of Woe Time Ability First Time Years Struggling Productive

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@gmiranda23 Surplus of Woe @gmiranda23

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@gmiranda23 Surplus of Woe @gmiranda23

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@gmiranda23 BADASS RIDER (me) SLOW RIDER (not me) @gmiranda23

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@gmiranda23 Typical Ideal Where I am Bad Time Ability First Time Years Struggling Productive

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@gmiranda23 Typical Ideal Where I am Bad Time Ability First Time Years Struggling Productive

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@gmiranda23 A better YOU @gmiranda23

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@gmiranda23 Mean-Time to Dopamine @gmiranda23

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@gmiranda23 Upgrading your users: Step by step @gmiranda23

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@gmiranda23 Focus on minimizing the surplus of woe @gmiranda23

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@gmiranda23 One unit of time = One unit of dopamine @gmiranda23

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@gmiranda23 Minimum Viable Dopamine @gmiranda23

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@gmiranda23 Find your Engineering Allies @gmiranda23

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@gmiranda23 Teach the same way, every time, regardless of experience @gmiranda23

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@gmiranda23 Community champions amplify your approach @gmiranda23

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@gmiranda23 Don't build your brand, build your user's brand @gmiranda23

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@gmiranda23 Background knowledge and experience of users Actual design of product/API Quality of your documentation & training material The size and helpfulness of your community @gmiranda23

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@gmiranda23 Upgrade your users not just your product @gmiranda23

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@gmiranda23 @gmiranda23 Thank you! References Kathy Sierra, "Badass: Making Users Awesome" Kathy Sierra, Serious Pony Blog - http://seriouspony.com/blog Ken Hill Coaching - http://khcoaching.com Steve Pousty, for the KickAss DevRel inspiration