A geolocalized app to help
firefighters easily find fire plugs.
Slide 4
Slide 4 text
We'll define the value proposal, the
target audience and the feature set
of the project.
What's defined in this session will guide the complete
development process.
Slide 5
Slide 5 text
✔
What do we test at this stage?
Innovation
Viability
Merit
Slide 6
Slide 6 text
✔
Innovation
Does the product improve something
over what already exists?
* Performance *
Functionality *
Design * Taste * Cost *
Speed * Access *
Reliability *
etc.
Slide 7
Slide 7 text
✔
Viability
Can the product be done with
reasonable resources?
Is technology
available?
Are human resources
available?
Is there funding?
Slide 8
Slide 8 text
✔
Merit
Does the product deserve to exist
and be made by us?
Do we love the idea?
Is it within our skills?
Is it worthy for the final
user?
Slide 9
Slide 9 text
Tool:
Canvas
We'll define 9 aspects that are key for
the business model of the product.
Slide 10
Slide 10 text
No content
Slide 11
Slide 11 text
Tool
Elevator Pitch
Synthesize the value proposal in a
10-second, no-visual aids pitch.
Slide 12
Slide 12 text
Define
Key Hypotheses
We'll define what the product
needs to prove true in order to
deliver value to users.
Slide 13
Slide 13 text
Definir
Key Behaviors
¿What (actions, habits, moods) do
we want to stimulate or ellicit in
the users which prove our
hypotheses true?
Slide 14
Slide 14 text
Definir
Key Motivators
¿What do we give back to the users
in exchange or reward? ¿Is this
connected with what users really
want/need?
Slide 15
Slide 15 text
Tool
Sprints
We'll segment the project in
progressive, minimum-viable
stages.
Slide 16
Slide 16 text
Initial
Idea
Future vision
Value proposal
Scope of this iteration
Slide 17
Slide 17 text
SCOPING
Which features will and will NOT
have the project at this stage?
Slide 18
Slide 18 text
EMPATHIZING WITH
OUR TARGET USERS
What are the priorities of our
customers?
How do they think and feel?
How this product will make our
customers happier?
Slide 19
Slide 19 text
Tool
Storytelling
We'll tell the "tale" of our app
inmersed in the world of our users.
Slide 20
Slide 20 text
TECHNIQUES
Drawing
Written text
Video
Audio narrative
1: DEFINING PERSONAS
Slide 21
Slide 21 text
Our users are human beings.
Real. Imperfect. They have
feelings. They have limits. They
don't have all the time in the
world. They don't care about our
product.
We'll define the structure and content
strategy of our product, describing
the user flows and how are we telling
our story to our users.
Slide 26
Slide 26 text
Our users need to understand
where they are. Where they can
go. Feel at home. Intuit rather
than decide. The product must
think like they do.
Not the other way around.
Slide 27
Slide 27 text
✔
What do we test at this stage?
Coherence
Familiarity
Simplicity of access
and consumption
Slide 28
Slide 28 text
Define
Metaphor
Which elements of the user's
world can be applied to the
product to ease adoption?
Slide 29
Slide 29 text
✔
Familiarity
We'll go out and ask
people for their
referents.
Of what we do, which things are
already similar to something
familiar to the user?
Which ones can be unknown or
obscure?
How can we make them more
understandable?
Slide 30
Slide 30 text
Vocabulary
What are the key sections and
actions? How are they named
by our users? How do they
expect to be talked?
Slide 31
Slide 31 text
Tone and style
If our product was a person,
how would he/she dress? and
talk? and behave?
Slide 32
Slide 32 text
Key places
Where in the product the key
hypotheses and behaviors will
take place and can be
observed?
Slide 33
Slide 33 text
Deliverable:
Sitemap
We'll structure the user paths in
form of a flow chart.