BUILDING A DIGITAL TEAM IN A BUILDING A DIGITAL TEAM IN A MATRIX ENVIRONMENT MATRIX ENVIRONMENT 2015 HIGHEDWEB ASSOCIATION 2015 HIGHEDWEB ASSOCIATION LEADERSHIP ACADEMY LEADERSHIP ACADEMY @RONBRONSON @RONBRONSON 

ABOUT RON ABOUT RON 10+ YEARS OF EXPERIENCE 10+ YEARS OF EXPERIENCE DIRECTING WEB OPS AT DIRECTING WEB OPS AT INSTUTIONS INSTUTIONS CURRENTLY: DIGITAL CURRENTLY: DIGITAL STRATEGY CONSULTANT STRATEGY CONSULTANT CONTACT: CONTACT: [email protected] [email protected] @RONBRONSON (TWITTER) @RONBRONSON (TWITTER) 

WHO ARE YOU? WHO ARE YOU? 

CHOOSING THE RIGHT PLAYERS CHOOSING THE RIGHT PLAYERS FOR THE ROLE FOR THE ROLE 

IT'S 2015. IT'S 2015. WE DON'T NEED A "WEB WE DON'T NEED A "WEB DESIGNER" OR "WEBMASTER" DESIGNER" OR "WEBMASTER" 

MATRIX? PLEASE EXPLAIN. MATRIX? PLEASE EXPLAIN. In its strictest definition a matrix organization structure is where people have more than one boss. So we could simply define a matrix team as a team where individuals on the team report to more than one boss. 

MATRIX WEB TEAM MATRIX WEB TEAM CHALLENGES CHALLENGES Too many masters. People charged with leadership often know nothing or very little about the web. Competing demands. Rarely a centralized web budget requiring web to jump through a lot of hoops for everything from special projects, large-scale initiatives to maintenance budget. Why would this be a problem? What are some challenges you see? 

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WRITING JOB DESCRIPTIONS WRITING JOB DESCRIPTIONS Resist the urge to copy from somewhere else. What someone needs might not fit your institution. If you don't know, ask someone who does. Mean what you say, not what you think you mean Use clear language. Understand how to deploy titles. In this case, you want to look what leading edge orgs are doing, rather than defaulting to what higher ed is doing. Don't say you want a "designer" if you need someone who is a "jack of all trades" et. al. 

HOW TO RETAIN HOW TO RETAIN Enable your people the space to improve through professional development & peer connections. It's not always about money. (But sometimes it is.) Titles matter. Creating an environment where growth happens can be good for business. (Especially for millennials.) 

CONVENTIONAL WEB MANAGEMENT CONVENTIONAL WEB MANAGEMENT STRUCTURE STRUCTURE 

DOES THIS STRUCTURE REFLECT YOUR DOES THIS STRUCTURE REFLECT YOUR REALITY? REALITY? 

"THINK OF POSITIONS AS "THINK OF POSITIONS AS FRAMEWORKS" - FRAMEWORKS" - @JOELGOODMAN @JOELGOODMAN 

NOW IT'S YOUR TURN NOW IT'S YOUR TURN 

WHAT'S YOUR TEAM PROBLEM? WHAT'S YOUR TEAM PROBLEM? 

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REFERENCE LIST REFERENCE LIST How to make sense of any mess (Abby Covert) Managing Chaos (Lisa Welchman) Good Strategy/Bad Strategy (Richard Rumelt) Website Product Management (David Hobbs) Act Like A Leader, Think Like A Leader (Herminia Ibarra) 

QUESTIONS QUESTIONS CONTACT: [email protected] CONTACT: [email protected] @RONBRONSON (TWITTER) @RONBRONSON (TWITTER)