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Social Media Advertising Campaigns
• Networks
– Facebook, Twitter, Pinterest, Instagram, LinkedIn
• Targeting
– Facebook
• Location, Age, Gender, Languages, Relationship, Education, Work, Financial,
Home, Ethnic Affinity, Politics, Life Events, Interests, Behaviors, Device
• Custom audience by uploading a list
• Lookalike audience
• Website ReTargeting
– LInkedin
• Location, company name, industry, company size, individual job title,
function, seniority, member skills, schools, what degree they have and field
of study, member groups they participate in, gender and age
– Twitter
• Target competitors, brands, industry media, influencers, and those with a
similar audience and following
• Metrics
– Performance: reach, frequency, clicks
– Engagement: Page likes, Comments, Sharing, video views
– Website conversions: downloads, contact page, purchases, app installs
…
5/19/16 Silicon Beach Digital Marketing for Startups 13