A-B testing with WordPress

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A/B testing with WordPress Saaheel Majethia @saaheelm

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What is A/B Testing? User A User B

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What is A/B Testing? (contd...) User A Cart User B Cart

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What is A/B Testing? (contd...)

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When Should You Conduct A/B Testing?

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New Product Launch

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New Website Launch

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Marketing campaigns

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CTA on Ecommerce site

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Increased & Decreased conversions

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What can you test using A/B Testing?

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● Heading ● CTA Text ● CTA Button ● Social Icon ● Video Ad ● Layout ● Design

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What are the types of A/B Testing? ● Split Testing ● Multi-variant Testing

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Split Testing

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Split Testing (contd...) Cases when A/B Split Testing to be done on :- 1. Single CTA experiment 2. Sign up form Experiment 3. Placing ad on website

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Multi-variant Testing

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Multi-variant Testing (contd...) Why to go for Multi-variant testing:- ● Avoid performing successive A/B tests ● Determine the impact of each variable ● Measure the impact of interactions

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Why A/B Testing is a Good Idea?

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Content on site

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User Engagement

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Customer Satisfaction

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Decision Making

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Marketing Campaign

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Increase Sales & Revenue

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Design Acceptance

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Tips and Best Practices of A/B testing 1. Choose good testing tool 2. Define time span for running the experiment 3. Define segments and audience for your experiment 4. Define goals from success & failure of experiment 5. Create a knowledge database from learning

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Some tools used for A/B testing ● Simple Page Tester ● Title Experiments ● Optimizely ● Google Optimize ● and many more...

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References ● https://wordpress.org/plugins/simple-page-tester/ ● https://wordpress.org/plugins/wp-experiments-free/ ● https://www.abtasty.com/multivariate-testing/ ● https://wpforms.com/5-best-ab-testing-plugins-for-your-word press-forms/ ● https://colorlib.com/wp/ab-split-test-wordpress-blog-plugins- tools/

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Thank You Saaheel Majethia [email protected] Follow me @saaheelm