t
269 requests 5.11 MB 12.97 seconds
caused by third party trackers
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Your web performance effort means
nothing
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…?
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Did any of you tell your friends on Facebook?
Facebook has started showing me creepy
funeral director ads…
12/08/2015 14:07
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Not me!
Jessica Kalbag
Might just be coincidence… Hmm
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sorry, that was me I think - I face
booked Madds cos she’s in
Australia now xxx
Nini Ellis
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Lightbeam
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https://mozilla.org/lightbeam
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*but also possibly not
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Privacy Policy
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“
— The Trade Desk Privacy Policy
The Trade Desk Technology allows our
Clients to buy ad space on websites for
online advertising and allows for the use
of proprietary and third party data in the
purchase of that media.
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“
— The Trade Desk Privacy Policy
Our Technology collects Non-Personally
Identifiable Information (“Non-PII”) that
may include, but is not limited to…
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“
— The Trade Desk Privacy Policy
your IP host address,
the date and time of the ad request,
pages viewed,
browser type,
the referring URL,
Internet Service Provider,
and your computer’s operating system,
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Non-Personally Identifiable Information
(“Non-PII”)
“
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your IP host address, age, gender,
income, education, interests
“your IP host address
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your IP host address
37.46.188.154
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37.46.188.154
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37.46.188.154
29
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37.46.188.154
29
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“
29
Non-Personally Identifiable Information
(“Non-PII”)
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“
— “Why ‘Anonymous’ Data Sometimes Isn’t” — Bruce Schneier
http://archive.wired.com/politics/security/commentary/securitymatters/2007/12/securitymatters_1213
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it takes only a small named database for
someone to pry the anonymity off a much
larger anonymous database
“
— “Why ‘Anonymous’ Data Sometimes Isn’t” — Bruce Schneier
http://archive.wired.com/politics/security/commentary/securitymatters/2007/12/securitymatters_1213
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Facebook knows you better than your members
of your own family
— Sarah Knapton, Science Editor, Daily Telegraph. January 2015
“
http://www.telegraph.co.uk/news/science/science-news/11340166/Facebook-knows-you-better-than-your-members-of-your-own-family.html
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Computer-based personality judgments are more
accurate than those made by humans
http://www.pnas.org/content/112/4/1036.abstract
“
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The team found that their software was able to
predict a study participant's personality more
accurately than a work colleague by analysing
just 10 'Likes'.
— Sarah Knapton, Science Editor, Daily Telegraph. January 2015
“
http://www.telegraph.co.uk/news/science/science-news/11340166/Facebook-knows-you-better-than-your-members-of-your-own-family.html
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Inputting 70 'Likes' allowed it to obtain a truer
picture of someone's character than a friend or
room-mate, while 150 'Likes' outperformed a
parent, sibling or partners.
— Sarah Knapton, Science Editor, Daily Telegraph. January 2015
“
http://www.telegraph.co.uk/news/science/science-news/11340166/Facebook-knows-you-better-than-your-members-of-your-own-family.html
“
Belgian police now says that the site
[Facebook] is using them as a way of
collecting information about people and
deciding how best to advertise to them. As
such, it has warned people that they should
avoid using the buttons if they want to
preserve their privacy.
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“
“By limiting the number of icons to six,
Facebook is counting on you to express your
thoughts more easily so that the algorithms
that run in the background are more
effective,” the post continues. “By mouse
clicks you can let them know what makes you
happy.”
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“
“
LexisNexis helps uncover the information that
commercial organizations, government agencies
and nonprofits need to get a complete picture
of individuals, businesses and assets…
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“
“
Only Acxiom connects people across channels,
time and name change at scale by linking our vast
repository of offline data to the online environment
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“
When an individual applies for a loan, the lender
examines the credit ratings of members of the
individual’s social network who are connected to the
individual through authorized nodes. If the average
credit rating of these members is at least a minimum
credit score, the lender continues to process the loan
application. Otherwise, the loan application is rejected.
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“
When an individual applies for a loan, the lender
examines the credit ratings of members of the
individual’s social network who are connected to the
individual through authorized nodes. If the average
credit rating of these members is at least a minimum
credit score, the lender continues to process the loan
application. Otherwise, the loan application is rejected.
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Ad Blockers
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Ads are not the problem.
Trackers are the problem.
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google-analytics.com 64.1% of sites researched
doubleclick.net 54.4% of sites researched
google.com 41.9% of sites researched
gstatic.com 32.8% of sites researched
googleadservices.com 32.3% of sites researched
facebook.com 29.0% of sites researched
googlesyndication.com 26.9% of sites researched
facebook.net 26.4% of sites researched
google.se 23.0% of sites researched
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google-analytics.com 64.1% of sites researched
doubleclick.net 54.4% of sites researched
google.com 41.9% of sites researched
gstatic.com 32.8% of sites researched
googleadservices.com 32.3% of sites researched
facebook.com 29.0% of sites researched
googlesyndication.com 26.9% of sites researched
facebook.net 26.4% of sites researched
google.se 23.0% of sites researched
google-analytics.com 64.1% of sites researched
doubleclick.net 54.4% of sites researched
google.com 41.9% of sites researched
gstatic.com 32.8% of sites researched
googleadservices.com 32.3% of sites researched
facebook.com 29.0% of sites researched
googlesyndication.com 26.9% of sites researched
facebook.net 26.4% of sites researched
google.se 23.0% of sites researched
78.7%
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google-analytics.com 64.1% of sites researched
doubleclick.net 54.4% of sites researched
google.com 41.9% of sites researched
gstatic.com 32.8% of sites researched
googleadservices.com 32.3% of sites researched
facebook.com 29.0% of sites researched
googlesyndication.com 26.9% of sites researched
facebook.net 26.4% of sites researched
google.se 23.0% of sites researched
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Ads are not the problem.
Trackers are the problem.
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https://adblockplus.org/en/acceptable-ads
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— https://adblockplus.org/en/acceptable-ads#criteria
we share a vision with the majority of our
users that not all ads are equally annoying
“
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Ads are not the problem.
Trackers are the problem.
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— https://adblockplus.org/acceptable-ads-agreements
we are being paid by some larger
properties that serve non-intrusive
advertisements that want to participate
in the Acceptable Ads initiative
“
— http://decknetwork.net/privacy/
We don’t track our readers in any way or
allow any other behind-the-scenes
shenanigans. We just serve useful,
relevant ads in a simple, unobtrusive way
to support independent publishers.
“
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But what about
behavioural ads?
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http://www.0pii.com
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https://flattr.com
https://flattr.com/
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But who is going to use these
systems when your personal
information is so lucrative?
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Analytics
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google-analytics.com 64.1% of sites researched
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Is it ethical or necessary to
track visitors to our site?
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Ethics on the web
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ethic |ˈɛθɪk|
noun [ in sing. ]
a set of moral principles, especially ones
relating to or affirming a specified group,
field, or form of conduct
decentralised,
private, open, interoperable,
accessible, secure & sustainable
respects human rights
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decentralised,
private, open, interoperable,
accessible, secure & sustainable
respects human rights
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decentralisation
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Not under our control
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The NSA woke up and said “Corporations
are spying on the Internet, let’s get
ourselves a copy”
“
— Bruce Schneier
https://www.schneier.com/news/archives/2014/04/surveillance_is_the.html
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decentralised,
private, open, interoperable,
accessible, secure & sustainable
respects human rights
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private
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Decentralisation + Analytics
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Self-hosted analytics
http://piwik.org
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decentralised,
private, open, interoperable,
accessible, secure & sustainable
respects human rights
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open
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Open + Analytics
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decentralised,
private, open, interoperable,
accessible, secure & sustainable
respects human rights
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interoperable
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Interoperability + Analytics
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respects human rights
decentralised,
private, open, interoperable,
accessible, secure & sustainable
Never stop looking for ways to
make our work more accessible
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respects human rights
decentralised,
private, open, interoperable,
accessible, secure & sustainable
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secure
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Security + Analytics
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respects human rights
decentralised,
private, open, interoperable,
accessible, secure & sustainable
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sustainable
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decentralised,
private, open, interoperable,
accessible, secure & sustainable
functional,
convenient & reliable
respects human rights
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functional,
convenient & reliable
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decentralised,
private, open, interoperable,
accessible, secure & sustainable
functional,
convenient & reliable
respects human rights
respects human effort
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decentralised,
private, open, interoperable,
accessible, secure & sustainable
functional,
convenient & reliable
delightful
respects human rights
respects human effort
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decentralised,
private, open, interoperable,
accessible, secure & sustainable
functional,
convenient & reliable
delightful
respects human rights
respects human effort
respects human experience
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delightful
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Quit painting a thin layer of cuteness over
fundamentally broken interfaces.
“
— “Dear Tech, You Suck at Delight” — Sara Wachter-Boettcher
https://medium.com/@sara_ann_marie/dear-tech-you-suck-at-delight-86382d101575
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respects human rights
respects human effort
respects human experience
The 3 Rs of Ethical Design
decentralised,
private, open, interoperable,
accessible, secure & sustainable
functional,
convenient & reliable
delightful
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functional,
convenient & reliable
delightful
respects human effort
respects human experience
decentralised,
private, open, interoperable,
accessible, secure & sustainable
does not respect
human rights
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functional,
convenient & reliable
delightful
does not respect
human rights
respects human effort
respects human experience
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does not respect
human rights
respects human effort
respects human experience
99.99999%
of Silicon Valley
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We need to disrupt the disruptors
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So what about analytics?
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Do we need analytics?
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Are we analysing more than
we need?
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We need to ask ourselves
these questions
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We are the
gatekeepers of
the web
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We can’t defer responsibility
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But if don’t like what Google/Facebook/
Other Corporations are doing, I don’t
have to use their services…
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NOPE
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
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Social networks are society
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Email, booking services, ecommerce
are our new everyday things
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We deserve to be able to take part in
society, and use everyday things
without our privacy being compromised
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But what if I trust Google/
Facebook/Other Corporation with
my data?
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Google isn’t your lover.
You shouldn’t have to trust them.
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If it fits with the Ethical Design
Manifesto, you don’t need to trust it.
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Not worrying about your
data is privilege
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Not worrying about your
data is privilege
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You’re not just making these
decisions for yourself
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If you support your business with
tracking, you are making that
decision for your visitors
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As developers we need to make wise
decisions on behalf of our visitors
“
Would Facebook really allow WhatsApp to
throw away the business value in a 19-billion
acquisition? Of course it wouldn’t. This
demonstrates that the snoop value was in the
metadata all along: the knowledge of who
talks to whom, when, how, and how often.
Not in the actual words communicated.
— Rick Falkvinge
“
The web, as it is today, exists because of
an implicit understanding that ads pay for
the content consumers love and,
therefore, need to be seen.
— Ben Barokas, co-founder and CEO, Sourcepoint
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NOPE
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
OPE NOPE NOPE NOPE NOPE N
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Ads are not the problem.
Trackers are the problem.
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Corporations need to
stop treating us like
we’re greedy lab rats
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Question and challenge
unethical practices
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See past the PR
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t
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Save our jobs
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The average Facebook user spends
50 minutes on Facebook a day
http://www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html
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Build and support
alternatives
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Let’s have a positive impact
on the world
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Let’s build products that
make the web better
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Thank you
@laurakalbag @indie
https://ind.ie https://better.fyi