(Fake Data)
Re: How are we
doing?
From: Advertising
To: Analysts
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No content
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"Email Guilt"
"Email Guilt"
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Meeting Agenda
Meeting Agenda
"Get on same page"
Read every bullet on slides out loud
Review stuff we already know
Tangential conversation with one person
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Push
Push
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Pull
Pull
Easy
Answer
Machine
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Building the
Building the Easy
Answer
Machine
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Requirements
Requirements
Easy to use
Visual
Answer questions
Up-to-date
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No content
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Identify and
Identify and
answer the main
answer the main
question first
question first
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Who's winning the election?
Who's winning the election?
http://elections.nytimes.com/2014/results/senate?utm_source=top_nav&utm_medium=web&utm_campaign=election-2014
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Re: What are
people reading?
From: Newsroom
To: Analysts
tutorial at: http://bl.ocks.org/charlesdguthrie/11356441
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How are we
doing?
From: Advertising
To: Analysts
Do I need to be
worried?
How are we
doing?
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Re: How are we
doing?
From: Advertising
To: Analysts
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Matching the chart
Matching the chart
to the question
to the question
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No content
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relationships between two variables
trends and changes;
historical context
simple comparisons
comparisons with historical context
Multi-Line Chart
Multi-Line Chart
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Comparing values with historical context
source: http://www.nytimes.com/interactive/2009/11/06/business/economy/unemployment-lines.html
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(Fake Data)
Comparing values with historical context
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Answering
Answering
questions
questions without
without charts...
charts...
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Re: How are we
doing?
From: Advertising
To: Analysts
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Re: How are we
doing?
From: Advertising
To: Analysts
(Fake Data)
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Answering
Answering
questions
questions without
without charts...
charts...
...or with nothing at all
...or with nothing at all
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Nothing to tell
Nothing to tell
Do I need to be
worried?
From: Advertising
To: Analysts
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Alert! Revenue dropped by 27%
From: Dash
To: Advertising
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"OK, why?"
"OK, why?"
Follow-up Questions
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Overview first,
Overview first,
zoom and filter,
zoom and filter,
then details-on-demand
then details-on-demand
- Ben Shneiderman
- Ben Shneiderman
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Election: How close is it?
Election: How close is it?
http://elections.nytimes.com/2014/results/senate?utm_source=top_nav&utm_medium=web&utm_campaign=election-2014
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Re: What are
people reading?
From: Newsroom
To: Analysts
How do people
reach our articles?
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(Fake Data)
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WHY HAS REVENUE
DROPPED BY 25%?!?
From: Advertising
To: Analysts
(Fake Data)
Re: How are we
doing
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Why is revenue down?
Why is revenue down?
Zoom
Filter
Filter
Details on
Demand
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Demo
Demo
http://localhost:3274/#/site-activities
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Data, Democratized
Data, Democratized
Results
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Data, Democratized
Data, Democratized
Page Views
Visitors
Homepage stats
Products
Video
Subscriptions
Crosswords
Advertising
Personalization
A/B Tests
Data Governance
URLs
Opinion
Top Articles
Etc.
18 Teams
Over 100 charts Crosswords
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No content
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Freed up for more advanced
problems
Building out more tools
Use data rather than intuition
More insightful questions
Analysts
Stakeholders
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Meeting Agenda
Meeting Agenda
(now that everyone is informed)
discuss analytics insights
make informed decisions
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Things we Learned
Things we Learned
Answer the main question first
Pick the right chart - or no chart
Zoom and filter for followup questions
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Data Awareness
Data Awareness
Data-Driven Decisions
Data-Driven Decisions
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charlieguthrie.net
@charlieguthrie
linkedin.com/in/guthriecharlie
Thank you
Thank you