Engaging Accepted Students Through WordPress

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ENGAGING ACCEPTED STUDENTS THROUGH WORDPRESS @JOELGOODMAN BRAVERY.CO #WPCampus

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Bravery is a service design and product development studio planted squarely in the higher education sector. We create daring solutions to the core challenges facing institutions of higher learning. BRAVERY.CO #WPCampus *Location of Austin is approximate

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@JOELGOODMAN BRAVERY.CO | @BRAVERYMEDIA

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ENGAGING ACCEPTED STUDENTS THROUGH WORDPRESS @JOELGOODMAN BRAVERY.CO #WPCampus

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A QUICK ROADMAP BRAVERY.CO #WPCampus

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BRAVERY.CO #WPCampus 1.Framing today’s conversation 2.Planning the product 3.Political intrigues 4.Good intentions, stupid scale 5.Lessons learned A QUICK ROADMAP

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SOUND GOOD? BRAVERY.CO #WPCampus

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WHAT'S THE ONE THING EVERY ADMISSIONS OFFICE FEARS FROM THEIR ACCEPTED STUDENTS? Framing today’s conversation BRAVERY.CO #WPCampus

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BRAVERY.CO #WPCampus

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Melt is the phenomenon wherein a student accepted to your institution disappears during the lead-up to registration (and deposit), never to be heard from again. BRAVERY.CO #WPCampus

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WHAT REALLY HAPPENS BRAVERY.CO #WPCampus

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HOW EASY IS YOUR REGISTRATION PROCESS? BRAVERY.CO #WPCampus

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HELPING   LOYOLA MARYMOUNT   UNIVERSITY BRAVERY.CO #WPCampus

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BRAVERY.CO #WPCampus 2015 LMU Digital Viewbook

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BRAVERY.CO #WPCampus 2015 LMU Digital Viewbook

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BRAVERY.CO #WPCampus 2015 LMU Digital Viewbook

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BRAVERY.CO #WPCampus 2016 LMU Digital Viewbook Redesign

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BRAVERY.CO #WPCampus 2016 LMU Digital Viewbook Redesign

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BRAVERY.CO #WPCampus 2016 LMU Digital Viewbook Redesign

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BRAVERY.CO #WPCampus 2016 outcomes.lmu.edu

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BRAVERY.CO #WPCampus 2016 outcomes.lmu.edu

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SO HOW DO WE SLOW MELT? BRAVERY.CO #WPCampus

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“The idea is to incorporate this into the system in a way that is unique and fun so students will want to come back and see what updates have been done, and to check their lists.” BRAVERY.CO #WPCampus

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DEFINING THE   REQUIREMENTS BRAVERY.CO #WPCampus Planning the product

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REQUIREMENTS 1.Sign in and data sync via Slate

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REQUIREMENTS 1.Sign in and data sync via Slate 2.Video greeting from president

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REQUIREMENTS 1.Sign in and data sync via Slate 2.Video greeting from president 3.Letter/video from dean (targeted)

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REQUIREMENTS 1.Sign in and data sync via Slate 2.Video greeting from president 3.Letter/video from dean (targeted) 4.Ability for student to see what tasks have been completed and still outstanding

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TASKS TO COMPLETE 1.Survey completion 2.Placement test completion 3.Registration 4.Orientation session RSVP 5.International documents required (list TBD)

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REQUIREMENTS 2.Video greeting from president 3.Letter/video from dean (targeted) 4.Ability for student to see what tasks have been completed and still outstanding 5.A method to distribute survey unique to each college and for completed surveys to be transmitted to the college representative.

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REQUIREMENTS 4.Ability for student to see what tasks have been completed and still outstanding 5.A method to distribute survey unique to each college and for completed surveys to be transmitted to the college representative. 6.“How to” video tutorial display

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REQUIREMENTS 5.A method to distribute survey unique to each college and for completed surveys to be transmitted to the college representative. 6.“How to” video tutorial display 7.A notification section that allows us to communicate with a targeted group of people

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REQUIREMENTS 6.“How to” video tutorial display 7.A notification section that allows us to communicate with a targeted group of people 8.A Social media page that can use their Facebook login to show the class of page so students can communicate without having to go to Facebook.

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BOSSES GONNA BOSS. Political Intrigues BRAVERY.CO #WPCampus

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REQUIREMENTS 6.“How to” video tutorial display 7.A notification section that allows us to communicate with a targeted group of people 8.A method for students to opt in to share certain data, like hometown, etc. so students can find other people from their area and communicate with each other

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REQUIREMENTS 8.A method for students to opt in to share certain data, like hometown, etc so students can find other people from their area and communicate with each other 9.A method for student to return to where they left off, and not have to start over each time they login.

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AND, OBVIOUSLY,   WCAG-COMPLIANT BRAVERY.CO #WPCampus

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WE IDENTIFIED THE STUDENT ROLE TYPES THAT NEED ACCESS BRAVERY.CO #WPCampus

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WE IDENTIFIED STATIC REFERENCE CONTENT BRAVERY.CO #WPCampus

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BRAVERY.CO #WPCampus

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NEXT, WE STARTED DESIGNING BRAVERY.CO #WPCampus

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LOGIN Newly accepted students are first sent to this Future Lions login page and asked to login with the credentials they used when applying to LMU.

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FIRST LOGIN When logging in for the first time, we take users to this greeting from the president. The video should not autoplay, but does give them the option to watch immediately.

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ONBOARDING When the video greeting is finished, users are taken to the onboarding screen which asks them to connect their Facebook, turn on notifications, and follow LMU Admission social accounts.

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ONBOARDING On touch devices, these cards are swipe-able, but also progress as tasks are completed. Admission staff have control to change, remove, and add cards to this process as they see fit.

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USER TRACKBOARD After onboarding, the user is presented with their home base where we show them available tasks, targeted links to relevant content, and a central feed area with targeted greetings and task content, as well as social media integration.

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TRIAL AND ERROR Good Intentions, Stupid Scale BRAVERY.CO #WPCampus

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WHEN YOU DON’T OWN THE STACK END-TO-END… BRAVERY.CO #WPCampus

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OUR TROUBLES WITH AUTHENTICATION BRAVERY.CO #WPCampus

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MAGIC BRAVERY.CO #WPCampus

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MAGIC BRAVERY.CO #WPCampus WRONG

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OUR TROUBLES WITH AUTHENTICATION BRAVERY.CO #WPCampus

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SIDENOTE BRAVERY.CO #WPCampus

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WHAT DID WE DO? BRAVERY.CO #WPCampus

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BRAVERY.CO #WPCampus 1.Seek out a CAS dev that could extend the plugin we were using

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BRAVERY.CO #WPCampus 1.Seek out a CAS dev that could extend the plugin we were using 2.Try a plugin that supports extra CAS attributes

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BRAVERY.CO #WPCampus 1.Seek out a CAS dev that could extend the plugin we were using 2.Try a plugin that supports extra CAS attributes 3.Find a workaround

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BRAVERY.CO #WPCampus 1.Seek out a CAS dev that could extend the plugin we were using 2.Try a plugin that supports extra CAS attributes 3.Find a workaround

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TARGETED, PERSONAL TASKS BRAVERY.CO #WPCampus

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BRAVERY.CO #WPCampus

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REMEMBER WHEN FACEBOOK HAD THAT DATA BREACH? BRAVERY.CO #WPCampus

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BRAVERY.CO #WPCampus

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BRAVERY.CO #WPCampus FLY TOO CLOSE TO THE SUN… Good Intentions, Stupid Scale

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WE WERE GONNA BUILD  A REALLY COOL   NOTIFICATION ENGINE BRAVERY.CO #WPCampus

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YEAH RIGHT. BRAVERY.CO #WPCampus

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WE SCALED BACK BRAVERY.CO #WPCampus

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BRAVERY.CO #WPCampus

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BRAVERY.CO #WPCampus SCOPE CREEP KILLS Lessons Learned

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BRAVERY.CO #WPCampus SCOPE CREEP KILLS 1.Questionnaires were multipage (easy) 2.Questionnaires required long-form text 3.Questionnaires required targeted content in some cases (kinda easy) 4.Questionnaires required tutorials to be interspersed with the forms. 5.We needed to limit submissions, and be able to clear that limit.