Slide 26
Slide 26 text
Target 1 defined in a short
fragment with any demo,
psycho, & behavioral data
Target 2 defined in a short
fragment with any demo,
psycho, & behavioral data
Target 3 defined in a short
fragment with any demo,
psycho, & behavioral data
Target 4 defined in a short
fragment with any demo,
psycho, & behavioral data
Target 5 defined in a short
fragment with any demo, etc.
Historical information on the brand
Brand Perception information
Positive information on the brand
Negative information on the brand
Information from the brand website
Information from blogs about brand
Customer service information
Product line information on the brand
Parent company information
Brand partnerships or associations
Sponsorship information on the brand
Pricing information on the brand
Version information on the product
Sales information on the brand
Event information on the brand
Any & All information on the brand
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
1 Feature/enables this 1 Benefit
M: What target X should take
away from the communications
M: What target X should take
away from the communications
M: What target X should take
away from the communications
M: What target X should take
away from the communications
M: What target X should take
away from the communications
O: What the client wants to achieve
O: Increase traffic by %
O: Increase app downloads by %
O: Engage among target 3 by %
O: Convert %
O: Decrease by %
O: Build by %
O: Acquire by %
O: Retain by %
O: Grow by %
Brand/Product/or Service Feature/Benefit
Target Message or Objective
Target 6 defined in a short
fragment with any demo, etc.
STEP 1: QUANTITY