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Creating delightful human experiences. Social-centered design approach to impact people & communities 

SOCIAL. DELIGHT. IMPACT. DESIGN. HUMAN. EXPERIENCE. PRASHANTH SHANMUGAM | UXINDIA 2016 

Designers have always designed to make impact on business, revenue, market, customers, performance etc., PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

How design can impact the lives of common people and communities? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

PRASHANTH SHANMUGAM | UXINDIA 2016 SOCIAL CENTERED DESIGN PROCESS INSPIRE IDEATE IMPLEMENT 

INSPIRE Frame your design challenge PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

INSPIRE How about this? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

INSPIRE This one? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

INSPIRE Or this one? Get inspired from the society you live in. There are million problems. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

INSPIRE Build an interdisciplinary team of thinkers, makers and doers PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

INSPIRE Define your audience. Interview the right people. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

INSPIRE Get immersed into the lives of people & communities. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

IDEATE Prioritize, group and strategize your findings. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

IDEATE Brainstorm. A lot. Come up with all possible ideas and solutions from your findings PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

IDEATE Sort out your design solutions and prototype the VIABLE. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

IDEATE Don’t tell them. Show it. Get feedbacks. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

IDEATE Integrate people feedbacks and iterate. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

IMPLEMENT Implement, monitor & evaluate the impact. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

SOCIAL CENTERED DESIGN SOLUTIONS Project Helpdesk – School bag/writing table for rural kids from waste cardboard PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only Hippo Water Roller Project Designed by two Africans for people in Africa 

SOCIAL CENTERED DESIGN SOLUTIONS LifeStraw – Economical water purifier straw for Africa PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

SOCIAL CENTERED DESIGN SOLUTIONS Wayfindr App – Helping visually impaired people commute. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

SOCIAL CENTERED DESIGN SOLUTIONS Fittle – Teaching kit for visually challenged kids PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

SOCIAL CENTERED DESIGN SOLUTIONS Out of the box – Smartphone user manual for elderly PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

PRASHANTH SHANMUGAM | UXINDIA 2016 CASE STUDY How we made supermarket billing counters less crowded? 

OUR DESIGN CHALLENGE Have you come across this situation? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

PRASHANTH SHANMUGAM | UXINDIA 2016 DESIGN CHALLENGE Long queue for billing one or two products frustrates the customers. 

OUR DESIGN CHALLENGE What will be your solution? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

OUR DESIGN CHALLENGE More number of bill counters? Express counters for people purchasing less than 10 items? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

PRASHANTH SHANMUGAM | UXINDIA 2016 CONTEXTUAL ENQUIRY Can you tell about yourself? What is a typical day in your life? What do you do for your living? What is your most preferred place for shopping? How long do you spend in shopping/paying bills? Tell me the things that you enjoy during shopping? What are the challenges that you face during shopping? Do you buy in big super markets like BIG BAZAR? Why? What are the alternatives that you prefer for paying bills? How do you think you can make your shopping experience better? How often do you use your mobile device during shopping? 

USER INTERVIEWS Vidhya House Wife – “I want to bill just 2 items and still need to stand for 30 minutes in this long queue.” John Vijay Working Professional – “I’m getting late to office already with this queue.” Subramanian Senior Citizen – “I can’t stand for too long, but I don’t have a choice.” PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

EXPERT INTERVIEWS Kumaresan Stock Keeper – “People who wanted to buy 1 or 2 items mostly drop the items and go out seeing the long queue Shankaran Shop Manager – “We had this express counter for less than 10 items, but it didn’t work.” Sri Divya Worker – “Some people are clever enough to make someone stand in queue and then start purchasing.” PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

PRASHANTH SHANMUGAM | UXINDIA 2016 MINDMAPPING Brainstorming with the interdisciplinary team 

PRASHANTH SHANMUGAM | UXINDIA 2016 THEMES & INSIGHTS Purchasing less items People who are purchasing 5-10 items should be allowed to bill faster. Elderly & Physically Challenged People with physical disabilities should be made comfortable and accessible to billing easily and quickly. Benefit for business Solution should be beneficial for retailers in terms of cost reduction and optimization of process. 

PRASHANTH SHANMUGAM | UXINDIA 2016 OUR DESIGN TEAM AT WORK Working on design solutions 

PRASHANTH SHANMUGAM | UXINDIA 2016 TASK ANALYSIS & INFORMATION ARCHITECTURE Apparently this is what the team’s outcome was.. 

OUR MOST VIABLE DESIGN SOLUTION Mobile app to scan product bar code and pay through the app PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

RAPID PROTOTYPING & TESTING Another user trying out our paper prototype model of the app. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

PRASHANTH SHANMUGAM | UXINDIA 2016 HIGH FIDELITY SCREENS The app will be universal for all supermarkets. 

OTHER POSSIBLE SOLUTIONS Barcode scanner attached to your shopping cart. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

OTHER POSSIBLE SOLUTIONS Scanning Kiosks. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

OTHER POSSIBLE SOLUTIONS Virtual Supermarkets. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only 

PRASHANTH SHANMUGAM | UXINDIA 2016 There is nothing more rewarding than giving back and making a difference in the lives of people in this great community! Frank Guzzetta 

Prashanth Shanmugam User Experience Analyst