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BRINGING UX THINKING TO BUILDINGS AND COMMUNITIES TOMER SHARON VP, Head of UX, WeWork @tsharon

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WHO THE F#€% ARE YOU?

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WHY THE F#€% DID YOU LEAVE GOOGLE?

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WHAT THE F#€% IS WEWORK?

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WHY THE F#€% DID WEWORK HIRE YOU?

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WHAT IS UX?

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WHAT WAS THE 1ST THING YOU DID?

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WHAT DID YOU DECIDE TO DO NEXT?

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PRE-MEMBERSHIP ONBOARDING MEMBERSHIP GROWTH GRADUATION

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DESIGN TEAM LEAD PRODUCT DESIGNER VISUAL DESIGNER UX ENGINEER DESIGN RESEARCHER ARCHITECT INTERIOR DESIGNER COMMUNICATIONS MANAGER GROUP COORDINATOR INDUSTRIAL DESIGNER INFORMATION ARCHITECT DATA SCIENTIST DESIGN PRODUCER PARTICIPANT RECRUITER FILMMAKER DESIGN WRITER SERVICE DESIGN LEAD RESEARCH INTERNS

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WHAT ELSE IS INTERESTING IN YOUR GROUP?

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CAN YOU DESCRIBE A PROJECT YOUR GROUP IS INVOLVED IN?

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QUESTION FOR YOU: IF WE ARE HERE TO SOLVE PROBLEMS AND MEET HUMAN NEEDS, WHY DO WE ALMOST ALWAYS USE A DIGITAL HAMMER?

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THANK YOU Rosenfeldmedia.com/books/lean-user-research @tsharon (Twitter & Instagram) Facebook.com/leanresearch Instagram: #validatingstory